5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. By partnering with influencers, brands tap into trusted voices who inspire consumer purchases and shape trends.

Pinterest 78

Pinterest Viral Instagram Community 78

5W PR

JANUARY 21, 2025

This success stems from the focused, passionate communities these smaller creators build. Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. Analyze comment sections to gauge authentic community interaction.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Cision

DECEMBER 4, 2017

So, the GitLab staff decided to rope in the professional community for help. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. This strategy turned GitLab’s crisis into a challenge for fellow community members. Communicate With Internal Stakeholders.

Crisis 271

Crisis Brand Branding How To 271

Communications Conversations

JANUARY 8, 2021

When asked which group had the single biggest impact on consumer behavior, 26% said mainstream media while just 6% said bloggers and 6% said micro-influencers. And, we’re seeing more community and local newspapers close shop every day. 27% of consumers have been influenced to purchase a product or service on YouTube.

Newspapers 179

Newspapers Local Consumer YouTube 179

Cision

JUNE 12, 2017

According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In 2017, influencers with YouTube channels can generate 1 million views in a month.

Advertising 190

Advertising Advertising Radio Television 190

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. What are some of your must have PR tools for coverage?

Tools 232

Tools Radio Trends Pitching 232

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Bianchi Biz Blog

SEPTEMBER 23, 2021

How to Contact: YouTube: [link]. With over 730,000 users, consuming 2.3 How to connect: YouTube: [link]. How to connect: YouTube: [link]. How to Connect: YouTube: [link]. How to Connect: YouTube: [link]. Website: www.leandesign.com. Facebook: [link]. Twitter: [link]. LinkedIn: [link]. Host: Sandy Munro.

YouTube 63

YouTube Automotive Energy Mobile 63

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

The competition for consumer mindshare has meant that marketers realize the value of engagement created by influencer relationships. We’ve also seen an expansion of what are called influencers, from academic experts, authors, and analysts, to political pundits, creators, and youthful YouTubers.

Trends 185

Trends Storytelling Corporate Leadership 185

PR for Anyone

DECEMBER 12, 2023

She also shares fascinating information on how our lifestyle and mental headspace can alter how we age, and the negative effects that ageist messages found in consumer products such as greeting cards can have on our mental health. Find us on

YouTube 130

YouTube Instagram LinkedIn Facebook 130

NewsWhip

OCTOBER 30, 2024

Each platform is unique in the way content is consumed and shared, not to mention the different audiences you might reach. There has of course also been a massive pivot to video in the social space – as a result, YouTube and TikTok video data is essential when understanding what is trending in that space.

Tools 78

Tools Reddit Viral Instagram 78

Waxing UnLyrical

SEPTEMBER 30, 2010

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Also, have you heard of YouTube Live?

YouTube 59

YouTube Video Measurement Print 59

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. It’s very different than, say pitching YouTube, Tinder or Hasbro, which has a large consumer fan or user base and mainstream appeal. billion last year.

Film 160

Film Video Community Social Media 160

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Build a community. Perhaps the most trending social marketing and PR tool for two-way engagement is live streaming video, which can be done on Facebook, Instagram, and even LinkedIn with YouTube.

B2B 170

B2B Social Media Media Education 170

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? I am just like anyone else – a normal person.

Community 69

Community Brand Branding Education 69

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. Video Marketing on YouTube. Why YouTube? Everyone’s on YouTube. YouTube has over a billion users.

Video 120

Video Strategy YouTube Marketing 120

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike.

How To 149

How To Social Media B2C Television 149

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Blogs on Naver, YouTube and Instagram are popular social media channels communicators better watch. link] YouTube : YouTube has 45.5

YouTube 95

YouTube Marketing Local Chemicals 95

PR for Anyone

NOVEMBER 8, 2023

She shares a career-defining moment when an event she organized for mom bloggers crashed Disney’s website within minutes, showcasing the immense draw of moms in influencing consumer behavior. The Spending Power of Women Over 55 Christina Daves understands undervaluing an influential group of consumers.

Marketing 130

Marketing Consumer Advertising Advertising 130

Prakkypedia

AUGUST 11, 2014

So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

Privacy 108

Privacy Banking Print Fashion 108

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 212

Marketing Content Marketing Data Social Media 212

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? Wouldn’t that make an epic impression on consumers? If it were me, I would post a comment on the YouTube video, then share it everywhere. Inner tubers, even.

Brand 100

Brand Branding YouTube Social Media 100

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. Welcome to 2021!

Pitching 157

Pitching YouTube Company Community 157

PRSay

JUNE 26, 2016

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. who are driving critical conversations, news stories and content related to important issues.

Social Media 113

Social Media Media Infographics Community 113

Buchanan PR

NOVEMBER 29, 2023

The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for trusted purchase reviews. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

Social Media 88

Social Media YouTube Instagram Trends 88

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before.

Mobile 105

Mobile Community System Social Media 105

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Added together with everybody else’s, we can actually see consumer reaction, which was never the case 10, 15 years ago. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Buzzstream

AUGUST 4, 2021

The catalyst of this rise is the growing trend of consumers connecting with and trusting influencers over brands. Building community. YouTube has 2.3 Focus on blogs and YouTube. I recommend focusing on Facebook Groups, YouTube, and blogs. #5 Influencer marketing has become the rising star in the world of marketing.

YouTube 127

YouTube SEO Instagram Tools 127

Communications Conversations

OCTOBER 29, 2014

People who (hopefully) care about the community they live in. Do I really need to consume news the moment it happens? And, I would argue most people don’t need to consume news at this torrid pace either. You’re not going to see a YouTube video pop up in your local paper. People with ethics.

Newspapers 152

Newspapers Print Local Instagram 152

Bianchi Biz Blog

JULY 22, 2024

In the digital sphere, online portals offer alternative news sources, while Malaysia ranks as one of the countries with the most overall screen time for consuming news and the latest trends. Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 101

Marketing Tourism Local Government 101

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. Kennedy Center for the Performing Arts included an exhibit of red dresses worn by former first ladies.

Engineering 22

Engineering Education Retail YouTube 22

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. A full-time community manager to keep it humming.

Brand 100

Brand Branding Community Wikipedia 100

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

MaccaPR

NOVEMBER 24, 2014

Jean-Claude Van Damme’s “Epic Split” video had 76 million views on YouTube. million views on YouTube. Listen folks: It''s not all about the community size and fan counts! Consumer, business or trade media relationships. Consider that as of last week: Taylor Swift had 46.5 million Twitter followers. Brand engagement.

Social Media 82

Social Media Media YouTube Film 82

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown. Building Culture-Specific Community.

Trends 78

Trends Marketing Consumer Community 78

Barokas

SEPTEMBER 26, 2019

One billion hours of YouTube videos are watched every day. It can boost click-through rates, increase social sharing and enable consumers to connect with brands in a way that promotes lead generation and sales. It enables immediate interaction and genuine connections to build a brand community in a new way. Understandably so.

Video 79

Video Strategy YouTube Instagram 79