PR for Anyone

JULY 27, 2024

You might partner with local gyms, schools, or community centers to celebrate and support these athletes. Community Impact : Highlight how local communities are celebrating or supporting their athletes. This could include fundraising efforts, community events, or special programs designed to foster local talent.

Media 130

Media Pitching Local Training 130

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption.

B2B 117

B2B Consumer Marketing Survey 117

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Evolution of Content Marketing.

Social Media 0

Social Media Marketing Media Customer Service 0

Waxing UnLyrical

MAY 28, 2013

Slideshare Is The Biggest Opportunity In B2B Content Marketing. Why: Michael Brenner shares why Slideshare is a must-have for marketers, especially those in the B2B field. Why: In this WUL guest post, Sean McGinnis explores one of the most important aspect of blogging (and content marketing), finding keywords.

Marketing 88

Marketing Infographics B2B Content Marketing 88

Cision

JUNE 20, 2016

You need to a build a community, more than a list,” says Mike. Start by tracking how they interact with your content to identify which platforms get the most traffic and what messages are most effective. Your audience is interested in content that is easy to read and sparks emotion. In fact, most will ignore it.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Text (long or short form).

Communications 150

Communications How To Analytics Public Affairs 150

Rock the Status Quo

JULY 30, 2015

The below infographic outlines the major issues pretty well. Here are some of the first tactics I would launch, if I were their Chief Marketing Officer. Create a weekly Twitter chat targeting social media community managers and content marketers. Aggressively use content marketing to promote and educate.

Education 100

Education Social Media Twitter Content Marketing 100

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 129

Marketing Content Marketing Advertising Advertising 129

5W PR

AUGUST 1, 2024

Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients. This openness demonstrates a commitment to accountability and builds trust within the community.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

OCTOBER 8, 2024

Engaging with Stakeholders Effective PR involves building and maintaining relationships with a diverse range of stakeholders, including customers, employees, investors, media, and communities. Storytelling and Content Marketing Storytelling is a powerful tool for connecting with audiences on an emotional level.

Brand 78

Brand Branding Crisis Management Leadership 78

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Community relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

ISEBOX

DECEMBER 2, 2015

You can practically double your viewership when you include image and video content, according to data extracted from more than 10,000 communications professionals. Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views.

Infographics 70

Infographics Video Data Mobile 70

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. Free Images (.cc) Free Images (.red)

Engineering 120

Engineering Creativity Google Community 120

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies.

How To 120

How To Tools Exercises Viral 120

Cision

OCTOBER 26, 2016

. “Cheap metrics lead to cheap content.” “Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.” “As PR pros, look for #influencers who will be your fan…Think of how that voice is going to sound to your community.”

Conference 120

Conference Internal International Data 120

5W PR

NOVEMBER 3, 2023

For example, create content that resonates with fitness enthusiasts who seek advanced performance metrics, while also offering guidance to beginners on how to kickstart their fitness journey with wearable tech. Embracing content marketing Content is king in the digital age.

Marketing 78

Marketing Infographics Content Marketing Data 78

Reputation Us

JANUARY 19, 2017

Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Sandwiched in somewhere is a highlight of community service and charitable giving. Infographic. Make those financials or community service text-heavy paragraphs come alive with visually compelling content.

Report 60

Report Infographics Video Financial 60

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. 67% said thought leadership.

Survey 90

Survey Trends Communications Storytelling 90

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Email subscribers are essential for content marketing success .

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B 70

B2B Study Marketing Survey 70

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. For instance, partner PR with content marketing. It’s free evergreen content. If your marketing budget is not very big, you will not be able to maintain paid campaigns or get the level of exposure you really need.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

JUNE 28, 2016

This requires an aware, active and responsive presence across the online community epically blogs and social media. An infographic from the complete study follows below ( click here or image for higher resolution ). Contact us today to set up time to discuss your marketing needs and goals.

Infographics 64

Infographics Survey Consumer Study 64

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Infographics 52

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The biggest mistake PR pros make in approaching his "HRchat" podcast, says Bill Banham, is “pitching without offering educational content ideas.

Company 113

Company Interviews Print Pitching 113

Waxing UnLyrical

OCTOBER 19, 2015

Storytelling 101: 3 Tips for Creating Compelling Content Marketing. A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 4. Based in the Washington, D.C.,

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback.

How To 125

How To Data Community Groups 125

Communications Conversations

OCTOBER 16, 2017

You’d have to be mad not to take every opportunity to cross-pollinate your brain, not only with what other PR firms are doing, but with what SEO agencies, graphic designers, interactive/digital and lead gen geeks and inbound marketing devotees are producing.

Agency 113

Agency SEO Social Media Pinterest 113

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Roundups are content curation at its finest. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This works best if this is part of marketing operating system. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

Burrelles Fresh Ideas

OCTOBER 17, 2023

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. Webinars and events can be promoted through various channels to maximize reach.

Education 112

Education Employee Measurement Agency 112