Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316

Industry Fashion Travel Tourism 316

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Waxing UnLyrical

FEBRUARY 13, 2017

,” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. You may know, or know of, Corina Manea , chief community officer at Arment Dietrich, and who leads student relations for Spin Sucks. for the Master Course, in order to expense it.

Course 70

Course Training Banking Community 70

PRSay

JUNE 15, 2021

Well, COVID-19 of course. For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Engaging LGBTQ communications professionals with experience is best.

Employee 202

Employee Community Leadership Enterprise 202

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

Mindful Marketing

SEPTEMBER 19, 2020

Enter Accessible Pharmacy, “a comprehensive, home delivery pharmacy service specializing in the needs of the blind and low vision community and their families,” which claims to be “the only provider of its kind.” But should we be weary of Accessible Pharmacy making money by serving blind people?

Corporate 102

Corporate Consumer Employee Print 102

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? Which communications assets can we use to make our kindness campaign a success?

Employee 156

Employee Crisis Reputation Creativity 156

Cision

DECEMBER 1, 2017

And of course being as Instagram-worthy as they are, they work in their social presence too. For some types of corporate social responsibility news, no boilerplate is the right choice. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers.

Examples 225

Examples Insurance Insurance Fashion 225

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

MAY 22, 2017

A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. That is another benefit that PR delivers very well. Promoting leadership. Yet, I’d argue that it has a strong impact on the brands attached.

Branding 185

Branding Brand Marketing Wireless 185

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication. We have formed strategic, client-agency partnerships that drive performance and build reputations.

Survey 134

Survey Ethics Leadership Course 134

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Offer to help create new content.

Communications 171

Communications Nonprofit Training Study 171

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Of course, the answer is probably “all three.” Of course, the answer is probably “all three.”

Corporate 60

Corporate Creativity Employee Instagram 60

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. The failure here was really one of governance, of course. But the reaction in the gay and trans community was swift and angry, and sales suffered. Still, there’s something to be learned from each one.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

Communications 121

Communications Case Study Training Reputation 121

PRSay

JANUARY 9, 2020

Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius.

Education 150

Education Course Training Social Media 150

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

It’s another strong way to share expertise, of course, but content can also run on informed opinion. Proactive marketing of expertise is the first line of defense of course, but given the opportunity, a quick way to generate relevant news is to capitalize on breaking news stories relevant to customers. Speak up on owned media.

B2B 147

B2B Pitching Case Study Local 147

PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. They respond to any issues or concerns.

Airlines 162

Airlines Advertising Advertising Writing 162

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). And of course we should! We’ll have a community chat, and get back to some fabulous guests from August.

Measurement 106

Measurement Corporate Survey Viral 106

Cision

FEBRUARY 24, 2016

Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. What drew you to the field of corporate communication? What do you hope to accomplish in your new role as president of Speyside Corporate Relations? Want more media coverage?

Corporate 120

Corporate Sports Agency Reputation 120

5W PR

OCTOBER 31, 2019

Social media is one way to leverage a company’s community and human connection with its consumer audience. For example, a corporate company may have trouble connecting with those outside of the company itself. For example, a corporate company may have trouble connecting with those outside of the company itself.

Branding 113

Branding Brand Consumer Community 113

Deirdre Breakenridge

NOVEMBER 6, 2015

Social PR superheroes know that the landscape they work in can change on a daily basis… so they have to stay the course. Through her consulting business, she helps businesses take their communications from corporate codswallop to community cool™. At least, I think it’s a saying; my mom certainly said it enough times (!).

Training 150

Training Corporate Course Community 150

Cision

NOVEMBER 29, 2017

And of course being as Instagram-worthy as they are, they work in their social presence too. For some types of corporate social responsibility news, no boilerplate is the right choice. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers.

Examples 167

Examples Insurance Insurance Fashion 167

Reputation Us

AUGUST 15, 2024

On Friday, August 23, 2024, ReputationUs ’s (RepUs) President Casey Boggs will lead and instruct a communication-based workshop for more than 30 national police department and Sheriff’s office’s captains, sergeants, majors and lieutenants during the Southern Police Institute ’s 152nd Administrative Officer’s Course (AOC).

Reputation 78

Reputation Crisis Corporate Training 78

PRSay

APRIL 15, 2021

If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group.

Company 146

Company Employee International Internal 146

Bianchi Biz Blog

JULY 8, 2024

Also stick to your key messages, revert back to them throughout the course of the interview to help stay on topic. Author: Jessica Muzik Jessica is vice president – account service at Bianchi PR with more than 28 years of PR experience across the corporate, industrial and community perspectives. Control the interview.

Interviews 97

Interviews Meeting Corporate Course 97

Shift Communications

JANUARY 16, 2018

In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02]

Facebook 116

Facebook Video Branding Brand 116

Waxing UnLyrical

NOVEMBER 16, 2015

My VERY OWN online course is here! After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. But very quickly, here are the deets: it’s a 4-module course , soup to nuts (who made that up? Drum roll, people!

Course 40

Course Training LinkedIn Google 40

Sword and the Script

DECEMBER 3, 2024

They shut down the HARO brand – a small part of the business but a psychologically compelling and massive brand with a legacy that was important to their customers, the PR community. This of course is all just my opinion and I could be wrong. The financial problems aren’t new either. I hope I’m wrong.

Software 155

Software Measurement B2B Training 155

Cision

OCTOBER 31, 2016

Courses (LinkedIn Learning). If you’re a LinkedIn user, you’ve most likely heard about LinkedIn Learning , a vast library of professionally filmed courses on a broad range of topics. Very similar to online course offerings from (for profit) Udemy, or free platforms EdX and Coursera. High praise. Rapportive. Slideshare.

LinkedIn 60

LinkedIn Mobile How To Course 60

PRSay

JUNE 26, 2016

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. who are driving critical conversations, news stories and content related to important issues.

Social Media 113

Social Media Media Infographics Community 113

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Community 40

Community Measurement Reddit Google 40

Waxing UnLyrical

NOVEMBER 18, 2016

She’s come a long way since we first met, as you can see from her #virtuosoinwaiting contest entry (to win a free seat to The Social PR Virtuoso® Master Course ) when I last opened registration: As it turned out, Dinean didn’t win the free seat. I’ve officially reopened registration for The Social PR Virtuoso® Master Course.

Course 40

Course Nonprofit Banking Training 40

PRSay

OCTOBER 12, 2023

Plus, there is an ever-increasing diverse population in most of our communities. There is, of course, a lot more awareness that must be instilled in all people, at all levels, and starting at a young age. Chantelle Polite is an assistant account executive at Vanguard Communications in Washington, D.C.

Resources 179

Resources Meeting Interviews Government 179