Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. The post The #PRStudChat Community Discusses Creative #PR on November 17th appeared first on Deirdre Breakenridge. … Read more.

Creativity 0

Creativity Community Storytelling Agency 0

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Implementing successful corporate PR strategies is essential for building a positive brand image, fostering trust, and achieving business success.

Corporate 78

Corporate Reputation Strategy Storytelling 78

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 109

Corporate Communications Crisis Management Crisis 109

Cision

APRIL 14, 2017

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. It’s tangible, with a focus on the process of IR programs, not benefits or consequences of IR programs.

Corporate 120

Corporate Conference Study Analysis 120

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Crisis Communications Reputation 195

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy?

Corporate 107

Corporate Communications Guidelines Policies 107

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode. Behind the scenes decisions and discussions.

Crisis 176

Crisis Viral Brand Branding 176

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

5W PR

AUGUST 7, 2020

There are plenty of events where startups can pitch their businesses to others. There are events such as SXSW that don’t need to be introduced to anyone as this event has been defining for many industries. The B2B Marketing Exchange event has a goal to empower the community by highlighting all the innovations in the B2B space.

B2C 88

B2C B2B Pitching Conference 88

Flack's Revenge

DECEMBER 11, 2014

Traditional Chinese characters are used in Hong Kong, Macau, Taiwan and most overseas Chinese communities, while the simplified Chinese characters are used in mainland China, Malaysia and Singapore. What about for press events? And In Hong Kong, the official languages are Cantonese and English. Do they cover press U.S.

Print 201

Print Transportation Conference Technology 201

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Looking to the past.

System 190

System Public Affairs Employee Nonprofit 190

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

PRSay

MAY 25, 2021

As PR professionals, we understand that communication influences every aspect of a company. And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. Moreover, we can widen our target audiences to include diverse members of our communities.

Training 193

Training Policies Study Community 193

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. However, this year, many of those larger events have been canceled or postponed. These events are particularly important to the community.

Consumer 109

Consumer Travel Local Community 109

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward.

Nonprofit 148

Nonprofit Local Training Media Training 148

PRSay

AUGUST 16, 2024

There has never been a more important time in our humanity or the world than now for responsible communication. It’s a major concern for our communities, governments and countries all around the world. What does responsible communication entail? It was exposed with the COVID-19 pandemic.

Trends 155

Trends Communications Ethics Corporate 155

PRSay

MAY 24, 2021

During a virtual event hosted by Milwaukee Press Club on Feb. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Digital design and production skills are in demand as events continue to take place online. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

Deirdre Breakenridge

JANUARY 27, 2020

Our goal is to screen Pioneers in Skirts in schools, communities, and companies , and help them utilize the film to spark conversations about what inclusion really means, and how to support and actively promote gender parity in our culture today. Ambition in Film Event. Pioneers in Skirts Premiere in Los Angeles, CA. What’s Next?

Film 194

Film Marketing Nonprofit Education 194

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Landis PR

SEPTEMBER 3, 2024

These organizations advocate for marginalized communities, promote equity and create innovative solutions to societal challenges. Contributing to NPOs strengthens communities, promotes civic engagement, and supports economic stability. The stock market’s performance is a critical factor in this equation.

Community 52

Community Nonprofit Corporate Financial 52

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? Which communications assets can we use to make our kindness campaign a success?

Employee 156

Employee Crisis Reputation Creativity 156

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Jessica spent six years in corporate PR before launching her own business. Jessica Lawlor, President & CEO of Jessica Lawlor & Company. What are some of the business skills you need as an entrepreneur?

Community 150

Community Twitter Corporate Groups 150

ImPRessions - Crenshaw Communications

JUNE 20, 2023

A striking surge in adtech’s prominence at this global event. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

Creativity 156

Creativity Meeting Advertising Advertising 156

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 171

Ethics Training Social Media Leadership 171

ImPRessions - Crenshaw Communications

MAY 11, 2022

As everyone in adtech or any kind of advertising knows, Advertising Week hosts multiple major events across the globe, in New York, Europe, Asia, APAC, and Latin America. Each event features six stages, 300+ speakers and 100+ sessions, guaranteeing that any attendee will soak up plenty of information about news, trends and best practices.

Conference 156

Conference Privacy Advertising Advertising 156

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. She is also actively involved in her community.

Company 158

Company Nonprofit Apparel Local 158

PRSay

MAY 26, 2021

Ocampo Forsatz, vice president of corporate communications and public relations in the Parsippany, N.J. The event was held during Asian American and Pacific Islander Heritage Month. Building coalitions “means creating understanding and relationships” with “other groups who are facing the same concerns and issues we are.”.

Communications 174

Communications Groups Community Training 174

PRSay

AUGUST 6, 2021

Our jobs require us to stay abreast of current events and trends, but consuming too much negative news can deplete our energy, sour our mood and distract our minds. APR , is community relations manager of Vi at Bentley Village, a senior-living development in Naples, Fla. Pam Fultz, M.S., Pam Fultz, M.S.,

Exercises 179

Exercises Energy Groups Consumer 179

Cision

DECEMBER 1, 2017

For news about an event or attraction, the best boilerplates provide a map for readers to go find out more “IRL.” For some types of corporate social responsibility news, no boilerplate is the right choice. And it’s true – Live Nation and their brands are household names, so it’s not necessary to waste words explaining themselves.

Examples 225

Examples Insurance Insurance Fashion 225

Melissa Agnes

NOVEMBER 15, 2015

Many leaders within the law enforcement community are working very hard to overcome this industry crisis and to embed a corporate culture based on trust-building and transparency within their communities. Steps law enforcement agencies can take to begin to break down silos and build trust within their communities.

Crisis Management 154

Crisis Management Conference Crisis Training 154

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. .”) ”) But it’s tough to achieve scale without paid tools and tactics.

Trends 124

Trends SEO Leadership Print 124

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. 2: What about producing your own interview series live from volunteer events? Good story. Great, model employee.

Corporate 60

Corporate Creativity Employee Instagram 60

Deirdre Breakenridge

JULY 3, 2015

Enjoy our experience…buy our product…come to our event. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Calls to Action. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Enjoy our experience…buy our product…come to our event. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Calls to Action. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

MaccaPR

NOVEMBER 30, 2017

Event marketers can create those emotionally resonant moments and, here’s the thing – not everyone has to experience it on the street! People hundreds of miles away will see an event on Facebook, on Twitter.”. The ultimate home run is when your ad becomes part of the fabric of your community. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76