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The Impact Marketing Approach We’re Using to Change the World

Deirdre Breakenridge

It was the summer of 2015, and filming of this very important impact documentary was going as planned. Our team estimated we’d finish the film after another year of following characters and fine-tuning scenes. Our film came to light at a time when the Pioneers in Skirts topic, to many, was considered a non-issue. What’s Next?

Film 194
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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country. The suburban communities have a vibrant manufacturing base. Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. story angles.

Print 100
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How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

Deirdre Breakenridge

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150
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How to Get Ahead for the Young PR Account Executive

Sword and the Script

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating.

How To 123
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An xPotomac Flashback: Social Scoring

Waxing UnLyrical

The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. And mine is below.

Film 93
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On becoming a PRIA Fellow

Prakkypedia

Stepping into the darkroom at the Whyalla News and rolling my own film to take photographs, when journalism was already beginning to shed and combine jobs to save money. But consider what’s happening in Australia right now.

Radio 24
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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I led the communications throughout the campaign. As far as what I was most proud of, I’d have to say it was the new community relations program. It feels great.

Sports 113