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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195
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Report: Amid Growing Mistrust of Governments and Media, Business Must Provide Credible Information

PRSay

The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”. Trust scores have dropped for government leaders, CEOs, journalists and even religious leaders.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job. The post likens these companies to totalitarian governments or even religions pushing their beliefs. I’m a cynic and question the motives behind most corporate activism. Should brands take a stand?

Corporate 198
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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.

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Allegory report examines emerging corporate digital risk

Stephen Waddington

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141
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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. Thomson is one of the UKs foremost public affairs leaders.

Company 93
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Pride Month in a Year of Loathing: Allies Needed

PRSay

Government is warning LGBTQ people about the potential for attacks overseas and counseling caution for travelers planning trips. DEI programs are being dismantled at universities and in state governments. It’s about speaking out for our equality and that of every other marginalized community. For everyone.