Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption. It works too.

B2B 117

B2B Consumer Marketing Survey 117

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. Adobe: Harnessing Data Power Adobe’s forecast of $221.8

Examples 116

Examples Retail Energy Product Launch 116

Waxing UnLyrical

JUNE 16, 2014

Check out this infographic that shows Milaap’s impact, just on these women. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Community Building Events Shonali Burke Women''s Issues #HopeProject #milaap4hope milaap sustainable giving'

Infographics 85

Infographics Community Google Twitter 85

Waxing UnLyrical

MAY 16, 2013

Infographic: How Twitter affects the stock market. Why: Jim Dougherty shares an infographic that gives us a fascinating look at how tweets can have far-reaching real world consequences. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Twitter 86

Twitter Infographics Resources Social Media 86

Sword and the Script

DECEMBER 16, 2014

In my view this is a well-grounded strategy for business leaders who take the time to understand the media landscape shake up – and the opportunity in developing a community. I couldn’t agree with Doug more, because I view this as a corporate huge pain point that can only be solved from within. Participation marketing.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

Waxing UnLyrical

MAY 28, 2013

Infographic: 25% of marketing budgets spent on content marketing. Why: Jim Dougherty doesn’t agree with the premise (and title) of this infographic, but is impressed with some of the processes detailed. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Marketing 88

Marketing Infographics B2B Content Marketing 88

Waxing UnLyrical

MAY 20, 2013

Five awesome tools to create infographics. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 20 free tools to evaluate social media. Why: Dirk Singer provides a rundown of tools that help you evaluate various aspects of your social media work.

Tools 98

Tools Infographics Google Resources 98

Waxing UnLyrical

APRIL 6, 2015

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well.

Community 40

Community Local Nonprofit Storytelling 40

Waxing UnLyrical

JUNE 17, 2013

Infographic: How to create the perfect Facebook profile picture. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Scott Ayres offers some tips on improving your chances at earning a “share” over at the PostPlanner blog.

Facebook 105

Facebook Social Media Infographics Resources 105

Waxing UnLyrical

FEBRUARY 10, 2014

Mike Allton offers ways you can incorporate Valentine’s Day into your marketing strategy, shares a fun infographic, and tons of quotes. Social Media and the Power of Community and Connection. How do you show your social media community, your business colleagues, and your customers/clients some love?

Infographics 88

Infographics Community Resources Web 88

Waxing UnLyrical

DECEMBER 2, 2013

Infographic: Facebook ad cheat sheet. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: Social media can take an exorbitant amount of time, time that could be better used towards business development activities. Based in the Washington, D.C.,

Small Business 104

Small Business Infographics Facebook Resources 104

Shift Communications

JANUARY 16, 2018

In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] But they have all the money.

Facebook 116

Facebook Video Branding Brand 116

Rock the Status Quo

NOVEMBER 8, 2015

I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. There is a direct line between social media and corporate reputation. They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Which type are you?

Social Media 100

Social Media Media Customer Service Resources 100

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Buyable Pins are currently limited to iOS apps , and a few corporate and e-commerce platforms but are expected to expand in the future.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

JUNE 7, 2016

The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. Corporate marketing types shouldn’t take the latter statistics too hard. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications.

B2B 148

B2B Marketing Survey Software 148

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

Burrelles Fresh Ideas

OCTOBER 17, 2023

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. Webinars and events can be promoted through various channels to maximize reach.

Education 112

Education Employee Measurement Agency 112

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). If there’s an upside, it’s that the in-house trend is still fairly new to the marketing community and there’s time to put change management and processes improvement plans in place.

Creativity 80

Creativity Study Survey Advertising 80

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

FEBRUARY 10, 2018

Especially when the economics community is calling creativity an important skill in the future. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. He wrote “…what is important for corporate leaders right now is to avoid the catastrophic mistake of ignoring how people will be affected.”.

Creativity 78

Creativity Analytics Study Exercises 78

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. While best practices in search are ever-shifting, Rand Fishkin is a well-respected source in the SEO community. Marketing Integration Still Reigns .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Waxing UnLyrical

OCTOBER 19, 2015

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Data Storytelling: How to Tell a Compelling Story with Data. Based in the Washington, D.C., Wouldn't you like to be in her kitchen?

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Doctor Spin

JANUARY 5, 2024

Goals and Challenges : Aim to climb the corporate ladder and become a marketing director, face challenges in keeping up with the fast-paced changes in digital marketing, and seek to balance a demanding career with personal interests and well-being. Listens to podcasts on sustainability and corporate responsibility.

How To 52

How To eBook Corporate Groups 52

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. BlackRock , an investment management corporation, struck content gold with a pivotal insight: People seek out nuanced, humanized narratives. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

Waxing UnLyrical

OCTOBER 12, 2015

INFOGRAPHIC: A Nonprofit Storytelling How-To. Why: Allison Gauss introduces us to an infographic that “walks you through the steps of telling an effective impact story.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Waxing UnLyrical

APRIL 18, 2016

User-Generated Content Landmines to Watch Out For (Infographic). Why: “The power behind UGC is that it’s being shared by a known peer, who isn’t being paid by the brand,” writes Kimberlee Morrison as she shares an infographic that includes a “list of user-generated content land mines to watch out for.”

Infographics 40

Infographics Analytics eBook Banking 40

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. You can download the full infographic of the 15 skills here. ” My question is always, Why?

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

SEPTEMBER 23, 2015

Their customers are online and, in order to connect with them, it is essential that they have a social presence to connect and engage with their target community. Multimedia & crisp communication. many brands have started interacting with their audience through such chats, helping them form a community of evangelists over time.

Google 40

Google Trends Twitter Community 40

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

MAY 22, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Leadership 40

Leadership Report Media Video 40

Waxing UnLyrical

JUNE 17, 2015

Use of multi-media platforms (videos/photos/ infographics) : Often, images and videos are easier for consumers to absorb than just text. Build a community: An audience might read your blog, consume and share your information, easily recognize your brand from rest of the crowd. Nothing beats WUL when it comes to SEO!

Branding 40

Branding Brand Video Community 40

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” Too many marketers believe that short content outperforms long form. List posts earn more shares.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Waxing UnLyrical

JANUARY 16, 2015

Marketwired released a fun infographic on the 2015 PR Wish List. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I talked about analytics being the “sideways” approach to measuring PR over at Spin Sucks. Guess what one of mine was?

Web 40

Web Leadership eBook Infographics 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Chris Schermer acknowledged that most large corporations don’t, in fact, have content marketing teams so it’s largely up to his agency to fill the gaps.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

FEBRUARY 10, 2015

Corporate Video Producers Take Note: See how Swift addresses the camera in a conspiratorial whisper, the lens a foot from her face, as she takes you (yes, just you alone – except for the other 2.4 Lesson #6 - Transform Your Customers into A Community. million viewers) into her confidence. Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48