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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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The role of the practitioner as activist and community-builder

Wadds Inc.

Back to Basics - Culture, Community and Creativity was the theme of PRAXIS in Pune that took place this weekend. Community is an important public relations strategy. The alignment between community and public relations was set out by Dean Kruckeberg and Kenneth Starck in 1998 in their book Public Relations and Community.

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Communicating Corporate Strategy & Vision to Investors

Presspage

This insight underscores the effectiveness of storytelling in the corporate context. By ensuring a uniform message and tone across various channels, such as social media, press releases, and the corporate website, companies reinforce their strategic vision and commitments. Want to transform your IR comms?

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Importance of Corporate Communications

5W PR

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness.

Corporate 120
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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
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Allegory report examines emerging corporate digital risk

Stephen Waddington

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141
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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.