Bianchi Biz Blog

JULY 8, 2024

You’ve been asked to participate in a media interview, but this time it’ll be on camera. Prepare for the interview. Also stick to your key messages, revert back to them throughout the course of the interview to help stay on topic. Control the interview. Avoid common media interview pitfalls.

Interviews 96

Interviews Meeting Corporate Course 96

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. When my family undertook major renovations on our house in 2014, we began by interviewing several contractors.

Corporate 109

Corporate Communications Crisis Management Crisis 109

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. This isn’t a new problem. Everyone knows it. AI hallucinations still get headlines. The financial problems aren’t new either.

Software 176

Software Measurement B2B Training 176

Cision

APRIL 14, 2017

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. It’s tangible, with a focus on the process of IR programs, not benefits or consequences of IR programs.

Corporate 120

Corporate Conference Study Analysis 120

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

MAY 8, 2018

They’re the most concerned with public perception, social responsibility, and community relations. Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. There’s an actual and measurable dollar value represented by corporate reputation.

Corporate 195

Corporate Training Reputation Sports 195

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government International 105

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

Flack's Revenge

DECEMBER 11, 2014

The following is a summary of the interview; you can request a full copy by visiting this link. Traditional Chinese characters are used in Hong Kong, Macau, Taiwan and most overseas Chinese communities, while the simplified Chinese characters are used in mainland China, Malaysia and Singapore. What is tech reporting like in China?

Print 201

Print Transportation Conference Technology 201

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits.

Ethics 218

Ethics Exercises Energy Corporate 218

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 118

Survey Media Relations Corporate Communications 118

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Prior to Redphlag, he was vice president of Branding and Corporate Communications and general manager of the Web Strategy Center of Hitachi, Ltd.

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” When interviewing, a Google search uncovers everything on a candidate. Always prepare for the interview. Your work is “at the moment.”

Communications 120

Communications Interviews Social Media LinkedIn 120

5W PR

JANUARY 22, 2025

The company’s swift action to recall 31 million bottles of Tylenol and their transparent communication with the public set a standard for corporate responsibility that still guides crisis response today. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management fundamentals.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Onclusive

JANUARY 31, 2018

Positioning is not a creative exercise nor is it a matter of sitting down and reading customer interviews and talking to a few employees, locking yourself in a room and coming out with this great idea. I’ve created a methodology called Corporate DNA. We need a methodology that is based in logic. Company Orientation & Genotype.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Social media engagement builds a sense of community and fosters a loyal customer base.

Corporate 78

Corporate Industry Communications Ethics 78

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

PRSay

AUGUST 16, 2024

After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed Ed Note: The following interview has been edited for length and clarity.)

Trends 155

Trends Communications Ethics Corporate 155

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. Last year, Jay Baer did a terrific interview with Mark Schaefer on his book, Return on Influence , and you should read both. List are subjective. Now, three things: 1.

Community 85

Community Nonprofit Twitter Measurement 85

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Here are some of the most powerful.

Branding 185

Branding Brand Marketing Wireless 185

PRSay

FEBRUARY 28, 2023

In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. In your pitch, convey how the story affects the community, Thrasher advised. Is it giving kids in the community a chance to do something different?”

Report 174

Report Local Media Pitching 174

Prakkypedia

APRIL 23, 2019

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives.

Local 128

Local Newspapers Interviews Employee 128

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Companies perceived to be greenwashing suffer, on average, a 1.34

Reputation 78

Reputation Corporate Survey Employee 78

Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. What are some of the key components of a successful corporate communication strategy? Alignment and consistency are the most important components of any successful communication strategy.

Financial 149

Financial Groups Banking Crisis 149

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. 2: What about producing your own interview series live from volunteer events? Good story. Great, model employee.

Corporate 60

Corporate Creativity Employee Instagram 60

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. ” says Beth Nyland, the Corporate Poet & Cutter of C.R.A.P.

Creativity 98

Creativity Communications Instagram Interviews 98

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media.

Corporate 0

Corporate Airlines Financial Journalism 0

PRSay

OCTOBER 12, 2023

In this interview, we learn about the influence of their role models, the evolving landscape of the workforce in relation to cultural diversity and the challenges that arise during the absence of cultural understanding. Plus, there is an ever-increasing diverse population in most of our communities.

Resources 179

Resources Meeting Interviews Government 179

Cision

FEBRUARY 24, 2016

Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. Want more media coverage?

Corporate 120

Corporate Sports Agency Reputation 120

Prowly

MARCH 12, 2025

Reputation management Let's say a CEO of your company gives a controversial interview. As a communication professional, you should monitor financial publications and business sections of newspapers to track how the news is being reported. Remember: print monitoring is not just for big corporate budgets. Let's break it down.

Print 104

Print Strategy How To Newspapers 104

Communications Conversations

SEPTEMBER 9, 2014

It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good. I love the corporate side primarily because of where I am: Life Time aligns very closely with my own personal values. Our health is so damn important, guys.

Energy 128

Energy Corporate Agency Insurance 128

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing.

How To 159

How To Facebook Social Media Advertising 159

wiredPRworks

MAY 13, 2022

He earned a bachelor’s degree from Central Michigan University in Economics and a master’s degree in Communications Management from Syracuse University. When Allan was Executive Director of Corporate Communications at CME Group, Barbara worked with Allan to produce several Social Media Club Chicago events at CME Group.

Social Media 52

Social Media Corporate Communications Media 52