Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third.

Survey 98

Survey Industry Leadership Study 98

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. Elevator Pitch or Twitter Pitch?

Pitching 88

Pitching Twitter Social Media Agency 88

Bianchi Biz Blog

MAY 16, 2024

Most influential media for consumer communication in South Korea General media exposure on Naver Blog on Naver YouTube Instagram Kakaotalk Most influential media for corporate communications in South Korea General media exposure on Naver Blog on Naver Instagram YouTube Kakaotalk Most popular social media channels in South Korea Kakao : About 47.8

YouTube 95

YouTube Marketing Local Chemicals 95

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Landis PR

APRIL 29, 2024

For us, communications is the world’s most powerful tool for change. The Most Popular Social Media Channels in Finland Youtube : 4.46 million users X/Twitter : 1.96 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

JULY 15, 2020

Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Learning and development opportunities were cited as the main benefit to being part of a community. This will have a knock-on impact on salaries and likely see further reductions.

Survey 159

Survey Policies Crisis Community 159

Deirdre Breakenridge

JUNE 8, 2016

What’s your social media elevator pitch? She recently received her master of science in public relations from New York University’s School of Professional Studies and received her bachelor of science in journalism from Boston University. A follow up blog post by PR 2.0

Social Media 150

Social Media Pitching How To Media 150

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Michael Smart is offering a webinar examining media pitch subject lines that work.

Software 90

Software Pitching Measurement Enterprise 90

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

APRIL 16, 2019

A more detailed view shows some of the other PR technology vendors on the list: 10% said Marketwired ; 9% said Agility PR Solutions ; 6% said iQ Media ; 4% said OnePitch ; 1% said AirPR; [recently rebranded as Onclusive ]. The coverage of PR technology in most trade publications serving the PR community is quite is slim.

Survey 72

Survey Technology Corporate Financial 72

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach. Wouldn't you like to be in her kitchen?

Course 67

Course Training Banking Community 67

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

AUGUST 21, 2023

After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. You can follow Mary on LinkedIn and Twitter. I loved it and I particularly loved the stories about manufacturing.

Meeting 73

Meeting Automotive Engineering Journalism 73

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Government relations. Integrated Marketing Communications (IMC). Internal communications. Investor relations. Media buying. Media relations. Many have a side gig or passion that may or may not be related to communications.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Drop me a comment below or on Twitter or LinkedIn.

Technology 171

Technology Publicity Software Pitching 171

Cision

SEPTEMBER 8, 2016

I also will expand the capabilities and client base for our crisis communications practice based on my corporate experience as the Public Information Officer for a Fortune 100 company. What are your secrets for crisis communication success? My favorite social media platform is…Twitter.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

NewsWhip

JUNE 2, 2021

These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. . The process starts by detecting news stories and social media posts as soon as they appear. Certainly at a standard to drive corporate decision making – not just comms.” . How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Owned Media.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

JULY 6, 2021

In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn.

Pitching 90

Pitching Report Software Survey 90

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Fresh Ideas: Media Relations: Back to the Basics.

Measurement 60

Measurement Course Advertising Advertising 60

Flatiron Communications

JANUARY 29, 2015

Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. will soon name a new agency to handle public relations for its HSN brand.

Agency 28

Agency Retail Apparel Mobile 28

Waxing UnLyrical

JANUARY 22, 2016

On how effective measurement can improve media relations: A4: #PRdata gives you the opp to think on your feet w reporters. Community member Melissa DiVietri had this to add: A6 Effective metrics can resolve issues facing organizations that will ultimately build relationships with stakeholders. Based in the Washington, D.C.,

Measurement 40

Measurement Community Facebook LinkedIn 40

The Resolution Blog

OCTOBER 7, 2015

From a client’s perspective, surely it makes sense to have the same agency doing your analytics and measurement, your technical SEO, your content marketing, your stakeholder/influencer engagement, your proactive and reactive media relations? #E: I’m an ex-journalist, an award-winning PR…I don’t do paid media.

SEO 120

SEO Engineering Content Marketing Google 120

Waxing UnLyrical

APRIL 10, 2015

know how to show a gal a good time, not to mention give meaning to the word “community.” 3 key elements of a #PRplans : media relations, community relations, team relations. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Community 40

Community Conference LinkedIn Google 40

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%).

Survey 377

Survey Media Relations Media Ethics 377

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill.

Ethics 75

Ethics Community Internal International 75

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Engage Publishers as Opinion Leaders.

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

FEBRUARY 6, 2015

Regardless of whether your work focuses on government relations, advocacy, member communications, media relations… social media is part of everyone’s job. I want to learn how to use Twitter to engage better with reporters.”. It doesn’t matter if you’re using Twitter, or LinkedIn, or Facebook, or.

Strategy 40

Strategy Social Media eBook Community 40

Waxing UnLyrical

MARCH 14, 2016

Why: Pam Lontos explains why “adaptation is the foundation for creating your hook” when you work in media relations. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing. May #measurePR Announcement.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Sword and the Script

JANUARY 8, 2019

Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. 1) Soft interviews on your company blog.

B2B 79

B2B Media eBook Interviews 79

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). I’d prefer to get these through a direct message on Twitter, which makes it easy for you too. Surveys of the PR community or reporters ( see these ). c) PR Tech Reviews based on my review of the technology (1-2 per year).

Industry 91

Industry Media Technology Employee 91

Waxing UnLyrical

NOVEMBER 13, 2015

grabbing a 6-pronged Twitter-inspired media relations mind map the Social PR way, to build better relationships with media who matter and do it faster, stronger, higher! area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Training 40

Training Twitter Education LinkedIn 40

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. That’s probably our biggest thing in certainly public relations, and corporate communications as well.

Sports 68

Sports Education Construction Television 68

Waxing UnLyrical

APRIL 3, 2015

My community came up with some good ones. Lukas Treu (also again): Trade media relations/bylined articles. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die.

Facebook 40

Facebook Community LinkedIn Google 40