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A trailblazing leader, Kim has a rich history in corporate responsibility and social equity, being recognized by top organizations like Adweek, Sports Business Journal, and Savoy Magazine. Kim Davis is the Executive Vice President of Social Impact, Growth Initiatives, and Legislative Affairs at the NHL. Find us on
More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion. I’m a cynic and question the motives behind most corporate activism. And corporate persons are the most powerful people in our world.”. Boardroom Sociopaths.
They’re the most concerned with public perception, social responsibility, and community relations. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. There’s an actual and measurable dollar value represented by corporate reputation.
Real people facing real challenges resonate more deeply than polished corporate messaging. Nike’s “Dream Crazy” campaign featuring Colin Kaepernick worked because it centered on genuine conviction and personal sacrifice, sparking conversations far beyond sports. The key lies in authenticity.
Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. Dick’s Sporting Goods comes to mind. Yet 20-plus multinational corporations pledged to use renewable energy for 100 percent of their electricity.
Isabelle McLemore – Senior Director, Global CorporateCommunications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport.
As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. He has written on crisis management and corporate responsibility for Law360.
In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limited share of success. She also reflects on her own journey, from breaking free of corporate constraints to embracing entrepreneurship.
Working for an amateur or professional sports team has always been a dream of mine. I am the Senior CorporateCommunications Manager for both teams, which means I handle all “off court” communications. How and why did you get into sports PR after a number of years on the agency side?
Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. They will each share their experiences of how social media played a role in growing their PR careers and will provide tips and advice on how others can do the same. Read more.
To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.
As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.
In sports, on the playing field, and in sports PR, we aim to always be prepared for anything that comes our way and to “expect the unexpected,” but can we really ever expect to lose a young athlete with one of the brightest careers and futures ahead of him like we did with Fernandez? We will play tomorrow.”.
Back to Basics - Culture, Community and Creativity was the theme of PRAXIS in Pune that took place this weekend. Community is an important public relations strategy. The alignment between community and public relations was set out by Dean Kruckeberg and Kenneth Starck in 1998 in their book Public Relations and Community.
Howard Stutz, vice president of corporatecommunications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporatecommunications? The challenge is to communicate that gaming is a mainstream entertainment business that is responsible for 1.7
This can be found from the smallest agencies to the largest corporations. When I started out two decades ago, there were very few females in the sports business. MP: Since I first started in sports PR, women are now much more entrenched in the field than ever before. Fast forward two decades later, and I have thrived!
Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. What drew you to the field of corporatecommunication? What do you hope to accomplish in your new role as president of Speyside Corporate Relations? My guiltiest pleasure is…live sport.
I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the CorporateCommunications team at U.S. Bank which allows me to work on many partnerships with our sports teams. She’s so great.”
After years of thriving in the corporate world with L’Oral, Wende took a leap into the unknown, driven by her deep-rooted passion for entrepreneurship and sustainability. But in the corporate world, youre more of a consultant than a creator. But her journey didnt stop there. However, her journey was far from linear.
This includes the culture, events, hospitality, and sports. COVID-19 has paid a reputational divided to organisations that have shown up and played a role within their communities. Environment, society and governance (ESG) is top of the corporate agenda as organisations plan for 2021. It’s a good time to hire.
RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. In 2020, we celebrated Landis’s 30 th anniversary by donating $300 to nonprofits that are part of our team’s communities and support causes close to their hearts.
in team sports. The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. Social media interaction isn’t exactly a team sport. I can have a good idea.
Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch.
This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. Still holding out hope.
For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. My guiltiest pleasure is…taking a few hours off for my kids’ sports days or activities…oh the guilt, but I am learning to deal with it.
As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.” I agree wholeheartedly with Natalie Tindall’s tweet, “For students at universities with many PR classes, you’re lucky. After all, PR folks are called pract itioners, right?
What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.
Courtney landed her permanent role off a 6-month social media internship in the CorporateCommunications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.
Most children don’t have advanced conversational skills, and they’re naturally short on life experience and knowledge of topics that tend to be good conversation starters, e.g., current events, food, sports, etc. Fortunately, the program has gained considerable community buy-in. Then again, BOOK IT does get kids to read.
Culture, entertainment, and sport need a hard reset. Rethinking events Corporate events will never be the same again. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Longer term brands need to realign with their markets and the communities that they serve.
WHAT: A Virtual Cooking Event with NoRTH ITALIA Corporate Chef Chris Curtiss. Life skills programs help members strengthen independent living skills, with an emphasis on money management, functional literacy, social skills, and safe community access.
We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. In your 7-8 years in the work world, you’ve been on the agency and corporate sides. The same has been true at Patterson.
“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” You have to be “engaging, useful and relatable,” he says. Do the Right Thing.
Here’s my list–if you by chance know any of these folks, or could help broker an introduction, I’d love to chat: #1 – Marney Gellner, Bally Sports. I’d love to hear more about her transition from big corporate (General Mills) to the education world, too. #6 Easily my favorite guest on that show. #2
Videos are an excellent way to show support in your community via blog posts and videos on your site. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The post Impact of Online News for Today’s Businesses appeared first on Critical Mention - Media Monitoring.
This role affords me the chance to both learn corporate finance and also to help translate the finance story for both the function as well as the broader company. First, it’s not atypical for corporate roles to require several years of experience, even at the most junior level. I’ve enjoyed roles on both sides during my 30-year career.
I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., At the Giants, there was Until There’s A Cure Day. The Giants were the first sports team to have a game devoted to HIV/AIDS awareness. By Landis Staff.
After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. Probably the biggest thing about me is my Irish heritage and my passion for Gaelic sports. I met my husband through Gaelic sports and enjoy dragging my girls out to practice every once in a while.
Here’s my list–if you by chance know any of these folks, or could help broker an introduction, I’d love to chat: #1 – Marney Gellner, Bally Sports. I’d love to hear more about her transition from big corporate (General Mills) to the education world, too. #6 Easily my favorite guest on that show. #2
Instead of focussing all our working attention on dodging the bullets of corporate life and advancing our careers, we need to find out what we want out of life and take a series of practical steps to take control, at home and at work. On your first point, community, I couldn’t agree with you more. David Sawyer.
As president, she’ll lead the company’s operations and corporate strategy. 6) Briefs from PR tech Here are a few more announcements from the PR tech community recently: “Annual spending on media intelligence solutions for public relations professionals increased 7.2% in 2019, reaching a record $4.5
Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.
Norway’s XXL All Sports United produced "Airport Love" in support of gay athletes competing at Sochi. The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones.
Building internal connections to cultivate a collaborative community strengthens your organization as a whole. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Good PR shouldn’t strictly be for people outside the office. Analyze your Media Strategy for Next Year.
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