Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations.

Corporate 135

Corporate Communications Public Affairs Resources 135

Wadds Inc.

FEBRUARY 3, 2025

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA.

Company 93

Company Public Affairs Government Case Study 93

Cision

APRIL 14, 2017

This new study is different. Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. Rarely IRO actionable.

Corporate 120

Corporate Conference Study Analysis 120

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? The recession of 2008 changed housing. Click any image for a higher resolution. >>>

Study 139

Study Publicity Survey Internal 139

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. They shut down the HARO brand – a small part of the business but a psychologically compelling and massive brand with a legacy that was important to their customers, the PR community. At that time, the company said it had raised $5.5

Software 176

Software Measurement B2B Training 176

Wadds Inc.

MARCH 9, 2025

The issue is intersectional and is compounded for under-represented and under-served practitioners, including Black and ethnic minority practitioners, the LGBTQ+ community and those with disabilities. This conversation has continued this week via blog and LinkedIn posts, events, and discussions in social media communities.

Publicity 94

Publicity Leadership LinkedIn Report 94

Cision

APRIL 7, 2017

Beyond showing “a number,” an earnings guidance mosaic will present shareholders some tactile measure on how a corporation is goaling and tracking themselves towards building shareholder value. And that still worries corporate management reports a new Rivel Research Group study of 976 North American and European companies.

Study 120

Study Meeting Corporate Data 120

5W PR

FEBRUARY 17, 2025

Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. Avoiding corporate jargon and using a human tone can make communications more relatable and trustworthy. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JANUARY 19, 2021

Only 35 percent of respondents have faith in social media, while 41 percent consider corporate “owned media” truthful and 53 percent trust traditional media. People “reject talking heads who they deem not credible,” the study says. People who rely mostly on social media are more hesitant to receive the vaccine, the study finds.

Government 158

Government Report Survey Media 158

PRSay

MAY 25, 2021

And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. Moreover, we can widen our target audiences to include diverse members of our communities. We can also offer diversity-related resources for staff members, such as documents, books and websites.

Training 193

Training Policies Study Community 193

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds. Photo credit: Alex Stemmers ] .

Company 147

Company Chemicals Public Affairs Survey 147

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Which communications assets can we use to make our kindness campaign a success?

Employee 156

Employee Crisis Reputation Creativity 156

5W PR

JANUARY 31, 2025

This emotional resonance doesn’t happen by accident; it results from carefully crafted storytelling strategies that put human experiences at the center of brand communications. Real people facing real challenges resonate more deeply than polished corporate messaging. The key lies in authenticity.

Storytelling 78

Storytelling Brand Branding Sports 78

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET. Read more.

Social Media 150

Social Media Pitching Media How To 150

PRSay

FEBRUARY 2, 2024

Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. CSR stresses quality over quantity.

Trends 187

Trends Video B2C Measurement 187

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said.

Communications 158

Communications Public Affairs Insurance Insurance 158

Prowly

FEBRUARY 28, 2025

It amplifies positive experiences by showcasing positive reviews, testimonials, and case studies to a broader audience, leveraging the voice of satisfied customers to inspire further advocacy. It builds credibility through authenticity since advocates are trusted more than corporate entities.

Brand 104

Brand Branding Employee Case Study 104

Stephen Waddington

FEBRUARY 15, 2022

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. A recent case study highlights the issue. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand.

Trends 157

Trends Publicity Marketing Case Study 157

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills.

Corporate 71

Corporate Report Survey Government 71

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Offer to help create new content.

Communications 171

Communications Nonprofit Training Study 171

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Corporate 60

Corporate Reputation Survey Employee 60

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. The percentage of change is notable too. Consider the following: 1.

B2B 145

B2B Social Media Marketing Media 145

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. In today’s business and media environment, overall business strategy and communications strategy are intertwined. are taking on more influential roles within their organizations. The takeaway for PRs? Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”.

Creativity 80

Creativity Study Survey Advertising 80

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Lately, there has been a shift within the investor community to evaluate organizations on their Environmental, Social and Governance (ESG) initiatives.

Travel 146

Travel Community Employee Government 146

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 121

Communications Case Study Training Reputation 121

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. If these studies were more purist about defining earned media, I believe the numbers would be higher. Earned media appears across a variety of channels and outlets, including social media, journalistic outlets, and online communities.

Media 230

Media Measurement Advertising Advertising 230

Stephen Waddington

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Internal International 129

PRSay

FEBRUARY 28, 2023

In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. In your pitch, convey how the story affects the community, Thrasher advised. Is it giving kids in the community a chance to do something different?” Know who you pitch. How is it bringing in new jobs?

Report 174

Report Local Media Pitching 174

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. PWC studied 202 publicly traded large U.S.

Reputation 78

Reputation Corporate Survey Employee 78