Waxing UnLyrical

MARCH 18, 2013

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!).

Twitter 111

Twitter Real Estate LinkedIn Web 111

Melissa Agnes

SEPTEMBER 7, 2014

As I chatted with Staff Sergeant, and head of this customer service unit, Chris Boddy of the Toronto Police Service, I was interested in understanding what customer service means to their Police Agency and how it differs – or doesn’t – from a corporate organization. Follow Melissa Agnes on Twitter: @melissa_agnes.

Customer Service 227

Customer Service Crisis Crisis Communications Web 227

Cision

SEPTEMBER 1, 2016

Micro-targeting and befriending influencers in individual communities is a strategy that could work well in other countries and cultures, too. Local influencers can explain what types of communication strategies will – and will not – work in their communities. That’s one thing that our communities love.”.

Local 216

Local Government Community Corporate 216

Waxing UnLyrical

MAY 2, 2014

I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. It’s an acknowledgement of the ties social networks help us build, if we show our humanity and use them for what they truly are – ways to bridge the gaps between us… to really build, and be a part of, a community.

Community 106

Community Insurance Insurance Facebook 106

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. This episode of The Crisis Intelligence Podcast discusses: How to train your community managers in crisis and issues management. Follow Melissa Agnes on Twitter: @melissa_agnes. Follow Chris on Twitter: @cksyme.

Social Media 249

Social Media Crisis Media Pinterest 249

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy?

Corporate 107

Corporate Communications Policies Guidelines 107

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. They may include your company’s handle, but 31% of company mentions on Twitter don’t.”

How To 198

How To Instagram Social Media LinkedIn 198

Deirdre Breakenridge

MAY 1, 2019

ET for a Twitter chat session on “Careers in Public Relations.” Several of the topics and questions that will be answered by Matt and Ron and the #PRStudChat community include: Q1. You’re in Chicago, a major agency, corporate and non-profit center. Join #PRStudChat on May 16th at 12:00 p.m.

Publicity 202

Publicity Community Blogging Twitter 202

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Our special guest and co-host leading the Twitter discussion will be Jessica Lawlor , President and CEO of Jessica Lawlor & Company. Jessica spent six years in corporate PR before launching her own business.

Community 150

Community Twitter Corporate Groups 150

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode. Follow and connect with MVPD on social: Facebook.

Crisis 176

Crisis Viral Branding Brand 176

PRSay

DECEMBER 18, 2019

Within hours of sending the message, Morey found himself the subject of a Twitter uproar. More than 170,000 Twitter responses appeared to come from basketball fans who were offended by his position. ( In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media.

Corporate 100

Corporate Crisis Management Crisis Government 100

5W PR

JANUARY 22, 2025

The company’s swift action to recall 31 million bottles of Tylenol and their transparent communication with the public set a standard for corporate responsibility that still guides crisis response today. Their approach turned potentially frustrated customers into advocates who appreciated their honest communication style.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Reverse digital PR flips the process around and emphasizes building engaged communities first. Increasing brand awareness starts with building strong communities. Not in 2025!

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. But the reaction in the gay and trans community was swift and angry, and sales suffered. Enter @PayGap, an ingenious Twitter bot that automatically calculated and responded with that particular company’s media gender pay gap.

Banking 212

Banking Nonprofit Twitter Advertising 212

NewsWhip

SEPTEMBER 20, 2022

Patagonia has always been at the forefront of corporate climate activism, and that continued last week when Patagonia founder Yvon Chouinard transferred ownership of the company he founded to a charitable foundation and pledged that all profits from the company would go towards fighting climate change. . Patagonia praised for climate efforts.

Twitter 78

Twitter Corporate Policies Company 78

Melissa Agnes

NOVEMBER 15, 2015

Many leaders within the law enforcement community are working very hard to overcome this industry crisis and to embed a corporate culture based on trust-building and transparency within their communities. Steps law enforcement agencies can take to begin to break down silos and build trust within their communities.

Crisis Management 154

Crisis Management Conference Crisis Training 154

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

PR for Anyone

JANUARY 2, 2024

In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limited share of success. She also reflects on her own journey, from breaking free of corporate constraints to embracing entrepreneurship.

Instagram 130

Instagram YouTube Corporate LinkedIn 130

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. This article by Gerard Braud was brought to my attention on Twitter and I was left speechless as I read it. They’re on Twitter! Imagine if they had, instead, communicated as Braud advises above.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Business Wire

MAY 3, 2017

To the investing community that relies on quick transactions based on constantly changing trends, however, fake news is becoming a serious problem. A commercial newswire is a widely relied upon method used to meet Regulation FD, which ensures all interested parties have access to corporate news and financial data at the same time.

Financial 154

Financial Healthcare Survey Consumer 154

Deirdre Breakenridge

FEBRUARY 2, 2015

You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”. The Platform Builder not only grows his or her personal brand, they pull the corporate brand along with them.

YouTube 150

YouTube Groups LinkedIn Social Media 150

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. Connect with Lisa on Twitter: @LisaArledge. Art credit: lilly ma.

System 158

System Community Social Media Employee 158

Deirdre Breakenridge

JUNE 8, 2016

Sabrina is a member of the Public Relations Society of America and is in the process of completing an MS degree in Public Relations and Corporate Communications from the New York University School of Professional Studies. What’s your social media elevator pitch? A follow up blog post by PR 2.0

Social Media 150

Social Media Pitching Media How To 150

PR for Anyone

DECEMBER 19, 2023

Ash Beckham is a renowned author, corporate trainer, and accomplished keynote speaker with impactful TEDx Talks, such as “Coming Out of Your Closet,” that have over 15 million views. Find us on

Instagram 130

Instagram YouTube LinkedIn Corporate 130

Waxing UnLyrical

APRIL 5, 2018

There have been plenty of “check presentation and handshake photo opportunity” moments with nonprofit organization and corporate leaders publicized, but then we don’t see anything develop either before or after that standalone Kodak moment. To encourage social responsibility, create a culture of giving back to the larger community.

Nonprofit 61

Nonprofit Community Employee Energy 61

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 213

Marketing Content Marketing Data Social Media 213

PRSay

AUGUST 3, 2020

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. At the mid- and senior-levels, our profession often halts our ascension up the corporate ladder under the vague excuses of “client-readiness” and discriminatory salary practices.

Transportation 184

Transportation Banking System Journalism 184

Stephen Waddington

JANUARY 31, 2019

You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The community that once coalesced around backlinks and comments has gone. Individual bloggers have shifted to platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale.

SEO 113

SEO Blogging LinkedIn Community 113

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. At the end of the day,” Sailor said, “we want to have a community that we will pass down to the next generation [as] a legacy of freedom.”.

Communications 201

Communications Nonprofit Employee Local 201

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 106

Measurement Corporate Survey Viral 106

Stephen Waddington

JULY 15, 2020

Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Learning and development opportunities were cited as the main benefit to being part of a community. This will have a knock-on impact on salaries and likely see further reductions.

Survey 159

Survey Policies Community Crisis 159

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

PRSay

APRIL 7, 2021

Seeing these acts against other members of the Asian American and Pacific Islander community (AAPI), which I am a part of, both saddens and infuriates me. I knew I had to keep using my voice and I needed to keep staying visible, for myself and the community. Based in Southern California, you can follow her at @laarnid1 on Twitter.

Community 147

Community Training Education Television 147

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” People will turn to you for advice, share your content, and amplify what you say, helping to build your community. Remember, Influence is not about numbers.

Communications 120

Communications Interviews Social Media LinkedIn 120

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Sarah Huckins is a Program Associate at the US Water Alliance and a Master’s candidate at American University’s School of Communication.

Communications 171

Communications Nonprofit Training Study 171