ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As advertisers look to embrace this creator-led world with new techniques, like embedding brands into communities, and old ones, like affiliate creator marketing, we expect to see more adtech brands moving to make those campaigns easier to buy, manage and analyze.

Creativity 156

Creativity Meeting Advertising Advertising 156

Mindful Marketing

MARCH 21, 2020

” Finally, a few firms have ascended to the highest level of corporate health and community consciousness by going above and beyond what might be expected even for “Mindful Marketing,” for instance: U-Haul is offering 30 days of free self-storage to students who need to move due to coronavirus.

Viral 75

Viral Marketing Retail Transportation 75

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. When Swift swallowed a bug onstage, the memorable concert moment went viral because it was so relatable and because of how she handled it. We are creators, storytellers and writers.

Leadership 188

Leadership Storytelling Viral Banking 188

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

The Stalwart Blog

DECEMBER 20, 2017

While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America. Next year, these type of scandals will find their way into the business community. The American Backlash Will Be Real.

Company 114

Company Viral Travel Corporate 114

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 106

Measurement Corporate Survey Viral 106

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. Remember the BBC dad?

Communications 158

Communications Nonprofit Employee Film 158

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Like a lit fuse, her post burned through the tech community and exploded into public consciousness.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Melissa Agnes

FEBRUARY 3, 2015

Never knowing if something is going to go viral against you in a negative way… but wait! Building a corporate culture that instinctively sees opportunity from every risk, and empowering your frontline (and entire team) to act on the opportunities in real-time. The unpredictability of this new digital landscape.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Hard to select just one, eh? The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” A story has been making the rounds this week, and which I finally read a couple of days ago.

Viral 111

Viral Community LinkedIn Blogging 111

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.

YouTube 95

YouTube Viral Video Twitter 95

Waxing UnLyrical

AUGUST 22, 2014

Rosalie Morton explores the lessons we’ve gained from this viral hit. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 5 PR Lessons from the ALS #IceBucketChallenge. Why: The Ice Bucket Challenge is redefining social media campaigns.

Nonprofit 84

Nonprofit Viral Social Media Resources 84

Waxing UnLyrical

MARCH 13, 2013

Can you prepare for a possible viral social media disaster? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Here’s how it’s billed: Social media in a crisis. What to do when the tweet hits the fan? Take home some actionable best practices.

Conference 105

Conference Social Media Crisis Crisis Management 105

NewsWhip

JULY 15, 2021

We live in a time of seemingly constant crisis, and Powell spoke to how NewsWhip is helping with PepsiCo’s corporate social responsibility. If there’s something that mentions the company and is going viral, PepsiCo will work with community managers and copywriters to see if this is an opportunity to engage, respond, or retweet.

Creativity 78

Creativity Data Trends Analytics 78

Critical Mention

OCTOBER 21, 2018

Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Social media and crisis communications is one of the fastest growing areas of specializations out there. Go where the community is having the conversation.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. asked Arik. “My

Social Media 62

Social Media Trends Viral Marketing 62

Prohibition

FEBRUARY 27, 2025

Issues like fair wages, environmental impact, inclusivity, and corporate responsibility are no longer side notes, theyre deal-breakers. Most recently, this unwavering dedication to activism saw the brand go viral on TikTok. This shift means brands can no longer stay neutral on important issues without consequences.

Viral 62

Viral Ethics Consumer Trends 62

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. Not all predictions are positive.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 108

Product Launch Banking Survey Pharmaceuticals 108

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. What do you do to get your community buzzing? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: Because The Day is coming up!

Viral 40

Viral Marketing Web Big Data 40

MaccaPR

NOVEMBER 30, 2017

The ultimate home run is when your ad becomes part of the fabric of your community. AdWeek for its success in transforming “a financial brand into a paragon of corporate feminism.”. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Cision

OCTOBER 16, 2017

Chris Lynch: So, number one, I think what I’ve told a lot of communicators that I talk to in the market that are thinking about how they recruit talent is to think a little bit outside of the box in terms of where they go for certain skill sets. Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. Focus on building a community. Whether the platform for a content marketing program is a website, a blog, or a newsletter (better still if you have all three – integrated) the top objective is to build a community.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. And one of the sub-trends is online communities. And, our community managers on Mountain Dew had said… We had launched a Dew store with products last summer as well, and people were just loving that type of content. Super Bowl content planning | 15:01-17:25.

Trends 78

Trends Brand Branding Reddit 78

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence.

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). ” 2. ” 5.

Community 40

Community Web Viral Creativity 40

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Facebook users spend an average of 20 minutes each day on the social networking site, making it potentially the most influential social network used by your community.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. There are also intangibles such as the seemingly unexplained behavior of a digital community. For example, I’ve seen posts cranked out in an hour go unexpectedly viral. Answer: 3 hours and 16 minutes. Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

Waxing UnLyrical

FEBRUARY 29, 2016

5 Smart Strategies to Make Your Content Go Viral. ” He does say “viral,” which you and I both know is not all that easy… but it’s still a good read. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Just GOLD.

Viral 40

Viral Google Writing Facebook 40

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. And markers need to have a plan to ensure that digital marketing investment is engineered to build an “owned media” audience: the utilitarian corporate blog, newsletter or community website.

Mobile 60

Mobile Survey Marketing B2C 60

Waxing UnLyrical

AUGUST 22, 2014

Rosalie Morton explores the lessons we’ve gained from this viral hit. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 5 PR Lessons from the ALS #IceBucketChallenge. Why: The Ice Bucket Challenge is redefining social media campaigns.

Nonprofit 40

Nonprofit Viral Social Media Resources 40