Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy?

Corporate 107

Corporate Communications Crisis Communications Policies 107

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Write a 2-4 sentence prediction for marketing and PR in 2024.]

Writing 211

Writing Communications Marketing B2B 211

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. Those are the highest numbers that Gallup has ever reported for our community.

Policies 166

Policies Community Corporate Enterprise 166

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications As companies grow, corporate communications become more important. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

MAY 31, 2013

We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. Why Mediocre Writing Is All Jane Austen’s Fault is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I doubt there is no doubt.

Writing 106

Writing LinkedIn Google Corporate 106

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316

Industry Fashion Travel Tourism 316

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

Solo PR Pro

AUGUST 10, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. Michael Ares, MDA Corporate Marketing, LLC.

Writing 104

Writing Analysis Case Study Video 104

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Jessica spent six years in corporate PR before launching her own business. Jessica Lawlor, President & CEO of Jessica Lawlor & Company. What are some of the business skills you need as an entrepreneur?

Community 150

Community Twitter Corporate Groups 150

Prakkypedia

NOVEMBER 3, 2019

In a lot of ways, I think I know how she feels – not when it comes to website accessibility, but when it comes to corporate and government communication. It’s just that they’re so DULL and obviously produced to a content schedule that’s all about ticking ‘stakeholder management’ or ‘community engagement’ boxes.

Writing 80

Writing Government Web Corporate 80

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. We need to cultivate communities and have real conversations. The youngest members of Gen Z turn 11 in 2023.

How To 163

How To Employee Leadership Nonprofit 163

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Effective CSR campaigns go much deeper than having your company write a check each year. Make It An Experience.

Corporate 116

Corporate Retail Policies Employee 116

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

PRSay

AUGUST 3, 2020

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. At the mid- and senior-levels, our profession often halts our ascension up the corporate ladder under the vague excuses of “client-readiness” and discriminatory salary practices.

Transportation 185

Transportation Banking Journalism System 185

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills.

Corporate 71

Corporate Report Survey Government 71

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. The key word here is “act.”.

Communications 120

Communications Interviews Social Media LinkedIn 120

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. We need to cultivate communities and have real conversations. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. director in several corporations, and that was really challenging. Many times, this backfires.

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” For some types of corporate social responsibility news, no boilerplate is the right choice. The “It’s Not About Me”. General Mills : [link] .

Examples 225

Examples Insurance Insurance Fashion 225

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. They respond to any issues or concerns.

Airlines 162

Airlines Advertising Advertising Writing 162

PR for Anyone

JANUARY 3, 2024

In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limited share of success. She also reflects on her own journey, from breaking free of corporate constraints to embracing entrepreneurship.

Corporate 130

Corporate Sports Creativity Internal 130

Stephen Waddington

JANUARY 31, 2019

You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The community that once coalesced around backlinks and comments has gone. Individual bloggers have shifted to platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale.

SEO 113

SEO Blogging LinkedIn Community 113

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. In short, he knows his stuff.

Google 60

Google Corporate Blogging Industry 60

PRSay

OCTOBER 29, 2021

There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? How is that affecting your writing?

Nonprofit 158

Nonprofit Case Study Corporate Tools 158

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. For every business and every leader, the answers to those questions are different.

System 158

System Community Social Media Employee 158

Sword and the Script

OCTOBER 1, 2024

So, what’s been the impact on PR and corporate communications? It covers August and September as news from the PR software community has been slow recently. Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.”

Publicity 156

Publicity Software Google Reddit 156

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Students write about a current event and critique the assessment.

Communications 121

Communications Case Study Training Reputation 121

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. Chelcy Walker , corporate communications associate, General Mills. ” – Heather Olson.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 16, 2014

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK. Cooperative content.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? The challenge is to communicate that gaming is a mainstream entertainment business that is responsible for 1.7

Corporate 0

Corporate Airlines Financial Journalism 0

PRSay

FEBRUARY 28, 2023

When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. In your pitch, convey how the story affects the community, Thrasher advised. Is it giving kids in the community a chance to do something different?”

Report 174

Report Local Media Pitching 174

Waxing UnLyrical

MARCH 21, 2014

Over and above that, crowdfunding is integral to the #HopeProject campaign SBC is working on for Milaap (disclosure: client), not to mention building and motivating communities to do good is a particular passion of ours, so I figured I’d share it with you. Community Building Marketing Nonprofit Shonali Burke Social Media'

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103