ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Helps build a community around common topics or interests . Social media marketing and PR have recently become inseparable. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

Onclusive

AUGUST 9, 2021

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Social Media & Community Management. Speaking Engagements. Event & Experiential Marketing.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. Course-correct if you are not making headway and reaching your milestones. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. This isn’t really the case, of course, or at least it’s not nearly that simple. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands.

Marketing 310

Marketing Product Launch Corporate Viral 310

Agility PR Solutions

MAY 20, 2020

Most of us are working remotely these days, and that includes creatives and designers. According to new research from workflow software firm inMotionNow examining the COVID crisis’ impact on the creative community, these pros seem to be well-adapted to the move.

Creativity 86

Creativity Software Crisis Course 86

Critical Mention

SEPTEMBER 18, 2018

Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. We are seeing a paramount shift in how we approach our audiences, content and what experiences we can create to surprise and delight our communities.

Course 79

Course Social Media Media Community 79

Deirdre Breakenridge

OCTOBER 16, 2014

Working with speed, flexibility and accuracy outside of your normal communication zones. This extends beyond the four walls of your communications department in your company. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences.

Big Data 250

Big Data Data Education Internal 250

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). 1) Digital is killing creativity in marketing. We all want to be part of something.

Creativity 80

Creativity Study Survey Advertising 80

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. Not every relationship will be everlasting.

Creativity 150

Creativity Trends Technology Agency 150

Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Of course, you don’t have to include a call-to-action or the 5W’s in every Instagram caption. Another idea is to upload Instagram Stories and save it to “ Story Highlights.”

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 155

Employee Crisis Reputation Creativity 155

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. Heath: Of course, but we’ve got a brave client who wants to shift the needle. Give us the 1,000-foot view of the campaign. Heath: At the core, we needed a way to connect people to the products and services of Citrix.

Community 78

Community B2B Social Media Video 78

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. Charting your own course and sticking to it and changing only when the market demonstrates you have to. Don’t be lured off course by shiny objects. Always tell the truth.

Enterprise 227

Enterprise Agency Radio Fashion 227

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. You can create your own groups on social media and build a community of engaged followers. All aspects of the campaign used similar creative so that the message was consistent across all platforms. This way you can measure success and course correct, if necessary, as you go along.

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

NOVEMBER 8, 2023

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Regardless, influencer marketing is not going away and savvy PR pros must have a pulse on it.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

SEPTEMBER 13, 2021

PRSA members may access the ESA in the Ethics in Communication Community Library on MyPRSA.). In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. The motivation, of course, is up to you. BEPS has made it easy for you to get started.

Ethics 180

Ethics Case Study Analysis Exercises 180

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. This is why earned media – the stories and interviews produced by PR – will always be relevant. That is another benefit that PR delivers very well.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing.

Creativity 67

Creativity Marketing Analytics Measurement 67

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

OCTOBER 14, 2021

How do you maintain a balance between your work and your community/volunteer service, including serving on the PRSA Board? Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community.

Meeting 148

Meeting Crisis Management Energy Resources 148

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners.

Mobile 142

Mobile Meeting Course LinkedIn 142

Contently - Strategy

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.

Exercises 52

Exercises Brand Branding Airlines 52

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Tom’s pays its network of personalities, of course, but it has also explored ways for influencers to unlock additional rewards. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Creative freedom for influencers.

Trends 149

Trends Fashion Video YouTube 149

Deirdre Breakenridge

SEPTEMBER 25, 2017

Taking my interest in learning to code to the next level with a 5-month online Intro to Programming course. I have a handful of communities online that I utilize for meaningful goal-setting each week. One is a public Slack community where I post goals alongside other community members. I’d love to hear from you!

Writing 171

Writing Journalism Travel Meeting 171

PR 20/20

MARCH 7, 2023

Much of the work is done for you, thanks to ample online digital marketing courses and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Once you’ve completed the courses, you’re given a 75-minute, 50-question exam that requires an 80% passing grade.

Course 52

Course Marketing Analytics Google 52

Doctor Spin

JANUARY 31, 2025

Demonstrate creativity and usefulness. Use social media to express yourself creatively and strive to add value to others. Spin Academy | Online PR Courses Free social media PR course. Learn more: The Selfie Generation THANKS FOR READING. Need PR help? Hire me here. What should you study next? 2021, August 10).

Social Media 52

Social Media Media Course Blogging 52

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. Take online courses. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245

Communications Conversations

APRIL 19, 2022

Of course, the marketing community was all over this. And Southwest Air has a history of these kinds of creative tactics. But, here’s a brand with a history of fun, creative tactics on social media just trying to have a little fun with a topic that comes around every year (i.e., It’s the Social Media Intern.

Internal 122

Internal International Social Media Twitter 122

Sword and the Script

MAY 11, 2019

This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Specifically, the impacts of traditional earned media events on sales drop by 21% (new) and 23% (repeat) when online community activity cannot affect the other media variables.

Study 161

Study Media Relations Media B2B 161

Prakkypedia

SEPTEMBER 20, 2014

Communications professionals need a suite of tactics in their toolkit and in today’s blog, I’m sharing some more obscure ones that might suit you or your clients. Promoting your cause or your brand, or having conversations with your community, is not all about media releases. Be creative with job advertisements. MC an event.

Conference 112

Conference Newspapers Community Advertising 112

Solo PR Pro

FEBRUARY 9, 2021

There’s a whole community of like minded people you can lean on. Of course, there will be people who do not respond, but don’t get discouraged. Lindsay Woods, Founder and Chief Creative, Cascade Creative Group. There are always new things to learn and of course if there is any downtime that is always a good thing to do.

Course 110

Course Exercises LinkedIn Groups 110

Karen Freberg

NOVEMBER 7, 2019

I feel I have become quite the veteran in many ways – this is my fourth time heading to EDUMax and Adobe MAX – and each year – I always learn something new, meet some incredible professionals, and of course meet up with my friends at Adobe. Well, of course I had to make sure to check it out!

Education 61

Education Creativity Meeting Community 61

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search. cc) – An amazing community repository of CC0 licensed images.

Engineering 120

Engineering Creativity Google Community 120

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Of course, this isn’t limited to new channels. Dorothy Crenshaw , CEO, Crenshaw Communications . To put it another way, predictions are equal parts analysis and aspiration.

Marketing 216

Marketing Content Marketing Social Media Employee 216