PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. Reporters return our calls — and fast.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Muck Rack released a free online course called “ The Fundamentals of Media Relations.” Here’s the list of PR technology companies I’m watching.

Pitching 85

Pitching Survey System Technology 85

Critical Mention

OCTOBER 24, 2019

It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program.

Blogging 68

Blogging Education Resources Creativity 68

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. It’s such a great way to connect not only with reporters but fellow PR professionals and new communities. Of course, I took to social media to further increase the company’s exposure, and managed to connect with digital currency reporters there. Click here!

Reddit 120

Reddit Social Media Pitching Comparison 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). It’s true of course, but it’s a problem of our own creation. I sense we are reaching that point in marketing, with respect to data and creativity.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 118

Google Measurement Advertising Advertising 118

Journalistics

JULY 6, 2013

Over the course of the past year, I believe we’ve started to witness brands getting the hang of this real-time and newsjacking trend, most obvious with the example of Oreo’s social media team capitalizing on The Super Bowl’s power outage to gain a ton of social media love and earned media impressions.

Marketing 52

Marketing Community Trends Case Study 52

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. 97% of respondents said video content and communication were useful after making a purchase. PR measurement.

B2B 120

B2B Marketing Survey Software 120

PR Fuel

MARCH 17, 2020

Of course, it’s not a zero-sum game. It might mean providing quick tips in a video or on an infographic. Of course, there are a few cons to content marketing. The business, of course, wants to sell itself. Build your reputation through positive news stories, community involvement, and good reviews.

Publicity 62

Publicity Small Business Advertising Advertising 62

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. The term social media describes the greater virtual community that allows people to interact. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Measurement tools only go back 30 days.

Social Media 40

Social Media Pinterest Media Marketing 40

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Newsletters: Regular email communications in the form of newsletters enable direct communication with subscribers, fostering relationships and providing valuable updates or content.

B2C 52

B2C Case Study B2B Content Marketing 52

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Learn by teaching.

How To 60

How To Software System Employee 60

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Measurement. Here’s what you need to know: How to set a measurable goal. Influencers.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Measurement. Here’s what you need to know: How to set a measurable goal. Influencers.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Measurement. Here’s what you need to know: How to set a measurable goal. Influencers.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Waxing UnLyrical

AUGUST 12, 2015

Few in that era could have envisioned the changes that would develop over the course of the next 60 years. Of course, they provide a raft of demographics and a ton of numbers, etc. However, there should be concrete yardsticks by which to measure such efforts. The community was scanning, spending less than a minute on a post.

Radio 40

Radio Mobile Media Sports 40