ImPRessions - Crenshaw Communications

MARCH 3, 2022

Everyone knows Dreamforce, of course. This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Be ready to submit early since the call for speakers takes place in late winter of the calendar year before each conference.

Conference 304

Conference B2B Case Study Content Marketing 304

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). And of course we should! We’ll have a community chat, and get back to some fabulous guests from August.

Measurement 106

Measurement Corporate Survey Viral 106

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Of course, nailing down what success looks like is a critical first step.

Energy 190

Energy Mobile Community Measurement 190

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Now, I’ve ranted so much about AVEs , I feel I’ve said all I have to say about it… but of course, I couldn’t resist. ” So I do get it.

Measurement 105

Measurement Social Media Web Twitter 105

Deirdre Breakenridge

OCTOBER 16, 2014

Working with speed, flexibility and accuracy outside of your normal communication zones. This extends beyond the four walls of your communications department in your company. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. ” What did this mean?

Big Data 250

Big Data Data Education International 250

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. Set measurable goals and start tracking right away. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR is more measurable than ever. Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior.

Mobile 244

Mobile SEO Web Journalism 244

PRSay

JUNE 15, 2021

Well, COVID-19 of course. And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. The list is long.

Employee 202

Employee Community Leadership Enterprise 202

Cision

AUGUST 21, 2017

If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Ultimately, Olenna changes the course of history – and gets the last laugh – by poisoning Joffrey and using her dying breath to out herself as the culprit. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Rock the Status Quo

JULY 30, 2014

Well, unless you are a CMO, of course…) It is okay to either work with a supervisor to define goals and critical metrics and/or use a level of metrics that commensurates with your scope of work and skill level. Q: One of the biggest changes in PR metrics is the shift from AVE’s to measuring outcomes. prprochat — Gerard F.

Measurement 219

Measurement Customer Service Analytics Leadership 219

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. All brands need to start here, of course. The lesson is to be ready, but, more importantly, to build a community of friends and fans before it’s needed.

Crisis 199

Crisis Twitter Course Viral 199

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Melissa Agnes

DECEMBER 11, 2014

Of course they are closely related. In other words, it would make no sense at all to be changing course to avoid icebergs if the ship is already sinking and people are drowning. By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible.

Crisis 249

Crisis Chemicals Crisis Management Television 249

PR 20/20

JUNE 5, 2018

Much of the work is done for you, thanks to ample online digital marketing course and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Core topics learned throughout this course include: Inbound basics. Measurement best practices. HubSpot Inbound Certification.

Course 64

Course Marketing Analytics Google 64

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. You can create your own groups on social media and build a community of engaged followers. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

JULY 15, 2020

That’s why all devices must be secure and security measures clearly communicated and enforced. Of course, it’s an ideal time to network with colleagues or prospects, because no one is traveling and nearly everyone is more open to it than before. Join professional online communities, and engage.

Reputation 221

Reputation How To SEO Guidelines 221

Sword and the Script

DECEMBER 3, 2024

The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” The holy grail of PR measurement is still linking outputs to a desired behavior, which for most businesses means sales. This of course is all just my opinion and I could be wrong.

Software 155

Software Measurement B2B Training 155

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

.” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

Waxing UnLyrical

SEPTEMBER 2, 2016

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). Measuring what does (or may) not matter. Measure what really matters.

Measurement 72

Measurement Banking Energy Course 72

Cision

MARCH 24, 2017

This is the great debate in PR: how do we measure what we do and prove its value? Charting your own course and sticking to it and changing only when the market demonstrates you have to. Don’t be lured off course by shiny objects. How do analytics drive PR strategy? Always tell the truth.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 66

B2B Measurement Blogging Community 66

PRSay

JANUARY 29, 2018

Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication.

Survey 134

Survey Ethics Leadership Course 134

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications?

Reputation 177

Reputation Measurement Exercises Pitching 177

PR 20/20

MARCH 7, 2023

Much of the work is done for you, thanks to ample online digital marketing courses and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Once you’ve completed the courses, you’re given a 75-minute, 50-question exam that requires an 80% passing grade.

Course 52

Course Marketing Analytics Google 52

Deirdre Breakenridge

JUNE 13, 2016

Today, NISM works with training partners, companies, and individuals to build a community around social media education, training, community, and assessment. An optional course and self-study materials are available for those who wish to study these areas closer, before taking the exam. What is a certification in social media?

Social Media 0

Social Media Education Media Training 0

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW! In the court of public opinion (e.g.,

Reputation 148

Reputation Financial Community Employee 148

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 156

Employee Crisis Reputation Creativity 156

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius.

Education 150

Education Course Training Social Media 150

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 137

Study Media Relations Media Measurement 137

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? and, of course, KPIs. Please give examples.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

It’s also vital to keep in mind the platforms prioritized by the target audience, of course. Influencer content and measurement goals . Engage with your community and build relationships. Explore the type of content that potential influencers publish and compare it with your audience’s preferences and behaviors. .

B2B 191

B2B Social Media Radio Fashion 191

Cision

OCTOBER 11, 2016

“This is the definition that I like to use: An influencer is a person whose voice resonates with his or her community and can inspire that community to take action.” Best practices for measuring the impact of your influencer marketing program.

Marketing 120

Marketing Customer Service Community Conference 120

Deirdre Breakenridge

JANUARY 7, 2016

Last but certainly not least…measure! Downloads, registrations, followers, RTs, shares, comments, leads, page visits…there is so much to you can measure, quickly and simply, to show you what’s working, and what’s not. (And And if you’re not measuring, how will you know…?)

Survey 90

Survey Marketing Content Marketing Measurement 90

Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135