Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Finally, 2024 also brings another U.S.

Writing 189

Writing Communications Marketing B2B 189

Solo PR Pro

AUGUST 10, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. We use photos, videos and color to communicate that to prospective clients.

Writing 104

Writing Analysis Case Study Video 104

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). Bloggers don’t have an editor. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Cision

JUNE 26, 2017

If you want to crop a photo, this, of course, reduces resolution. Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Taylor Loren of Later writes that there are two different types of hashtags on Instagram : branded and community. Fill the frame.

Instagram 109

Instagram How To Mobile Community 109

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. For those new to the industry or wrapping up their studies, take advantage of established professionals to help you chart your career course. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

Deirdre Breakenridge

SEPTEMBER 25, 2017

“Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. I write more about that here.

Writing 171

Writing Journalism Travel Meeting 171

The Proactive Report

MARCH 27, 2020

Create goodwill and a sense of being connected to your community. Here are some ideas: Write useful blog posts and post the links in your social content. Ulan Nutritional Systems launched a nutrition coaching course for health care practitioners that can be delivered via online meetings. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

Deirdre Breakenridge

DECEMBER 4, 2018

Using photos and effective hashtags can help your audience find custom stories, but writing the right caption that tells a story is key! Of course, you don’t have to include a call-to-action or the 5W’s in every Instagram caption. A new Pew Research Center survey of U.S. Instagram is a great way to reach youth.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Deirdre Breakenridge

FEBRUARY 27, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Don’t forget to write down your weekly and monthly results and progress. So don’t treat it lightly, write it down, all of it. Corina Manea is the Chief Community Officer for Spin Sucks and founder of NutsPR.

Customer Service 150

Customer Service Meeting Community Conference 150

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” And of course being as Instagram-worthy as they are, they work in their social presence too. The “It’s Not About Me”. General Mills : [link]

Examples 225

Examples Insurance Insurance Fashion 225

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Better Writing Blogs. Read on to start creating your own PR blogroll. Blogs That Can Make You Smarter. Industry or Workplace Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. They respond to any issues or concerns.

Airlines 162

Airlines Advertising Advertising Writing 162

Cision

OCTOBER 31, 2016

Writing for The Wall Street Journal, Jay Greene writes that LinkedIn’s objective is to increase engagement with the site , which is why they’ve built out such a rich complement of features. Courses (LinkedIn Learning). Very similar to online course offerings from (for profit) Udemy, or free platforms EdX and Coursera.

LinkedIn 60

LinkedIn Mobile How To Course 60

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time. This of course is all just my opinion and I could be wrong. Propel launches 2.0

Software 155

Software Measurement B2B Training 155

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius.

Education 150

Education Course Training Social Media 150

Deirdre Breakenridge

MAY 30, 2018

Also highlighted under the Community Organizer Practice is the importance of creating an editorial calendar. It would make sense to be deliberate about communicating elements of your research during Cancer Awareness Month and when there is a local marathon in your community to support cancer research.

Communications 171

Communications Training Education System 171

Sword and the Script

NOVEMBER 14, 2023

In my experience, this usually stems from a scenario like this: A team of one or two content marketers is responsible for all the content; Nobody else on the marketing team writes, but everyone has opinions on editing; and There is little process – especially for review and approval. Everybody on the marketing team writes.

Content Marketing 179

Content Marketing B2B Marketing How To 179

Prakkypedia

MARCH 31, 2019

But of course, it’s not possible for a client to have something newsworthy to share month after month. given back to the community in a heart-warming way. Community newspapers and websites often seek profiles of people that live in the area. That person may have: faced and overcome some challenges or problems.

Newspapers 122

Newspapers Radio Construction Fashion 122

Cision

MAY 3, 2017

Often the news can be raw and eye-opening and has the power to change the course of industry and the world. Journalists want high quality content from brands so they can write better news stories. The media attention that companies get can positive or negative. Sometimes news stories make the public uncomfortable. And that’s ok.

Brand 253

Brand Branding Government Ethics 253

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them.

Tools 120

Tools How To SEO Writing 120

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

It’s also vital to keep in mind the platforms prioritized by the target audience, of course. – Write a series or blog together. Engage with your community and build relationships. Here are some ideas : – Host a live Q&A . – Hold a webinar with an influencer as the host. – Record a podcast episode.

B2B 191

B2B Social Media Radio Fashion 191

Deirdre Breakenridge

SEPTEMBER 6, 2016

It’s a constant prep, and the level of engagement, currency in topics and trends, and expectations students and the community have of you is huge. These can be applied and integrated not just in social media classes, but introduction courses, writing, management, and even campaign courses. Rubrics and feedback forms.

Social Media 150

Social Media Exercises Media Resources 150

Prakkypedia

SEPTEMBER 20, 2014

Promoting your cause or your brand, or having conversations with your community, is not all about media releases. Write a short, considered letter outlining your case. Of course , you wouldn’t do this just for the sake of being seen – a frivolous question can damage your reputation). Take a look at this list of 5 ideas below: 1.

Conference 112

Conference Newspapers Community Advertising 112

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Students write about a current event and critique the assessment.

Communications 121

Communications Case Study Training Reputation 121

Cision

APRIL 14, 2017

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. Also, never forget how to apologize, course correct and revise. I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. Craft the news, be the news, know the news.

Reputation 177

Reputation Measurement Exercises Pitching 177

Waxing UnLyrical

JUNE 9, 2017

I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing. Do I always write a Jessica Rabbit of an AR? Of course not. I always ALWAYS mention when I’m likely to reply and what an “urgent” need really is.

How To 102

How To Banking Energy Writing 102

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Of course she’s not. Be genuine… and be nice.

Writing 120

Writing Social Media Community Course 120

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. It’s a community for anyone that’s keen to learn practical communication skills to get ahead in their job. The course will be entirely free. In March we’re launching Comms School.

Communications 95

Communications Community Blogging Agency 95

Cision

NOVEMBER 29, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” And of course being as Instagram-worthy as they are, they work in their social presence too. The “It’s Not About Me”. General Mills : [link]

Examples 167

Examples Insurance Insurance Fashion 167

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 105

Communications Community Crisis Film 105

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 The event for the company’s public debut was held virtually, which was par for the course in 2020. Welcome to 2021! He joins from C3.ai

Pitching 148

Pitching YouTube Company Community 148

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. Of course, mentoring is at the top of my list. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities.

Skype 150

Skype Industry Storytelling Interviews 150