Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 102

Community Communications Case Study Customer Service 102

Landis PR

OCTOBER 12, 2022

By Landis Communications Inc. What role does the community play? And how can communications impact the results? In her speech, Brenda said we should think of society in terms of three spaces: the first, our home, our friends and family; the second, our work; and the third, our community. At ODC, Landis Communications Inc.

Community 98

Community Communications Nonprofit Corporate 98

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Highlight new business locations or employee hires.

B2B 100

B2B Facebook Community How To 100

The Proactive Report

NOVEMBER 14, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience.

Digital PR 264

Digital PR Marketing Infographics Video 264

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Which communications assets can we use to make our kindness campaign a success?

Employee 156

Employee Crisis Reputation Creativity 156

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 193

Employee Policies Agency Study 193

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Bureau of Labor Statistics.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

JUNE 29, 2020

In an uncertain situation, communication matters. Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. The post Why PR And Marketing Matter Now appeared first on Crenshaw Communications.

Marketing 225

Marketing Leadership Crisis Healthcare 225

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

International 139

International Internal Communications Strategy 139

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 183

How To Employee Survey Exercises 183

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. That is another benefit that PR delivers very well.

Brand 185

Brand Branding Marketing Wireless 185

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). 1) Digital is killing creativity in marketing. We all want to be part of something.

Creativity 80

Creativity Study Survey Advertising 80

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Meltwater gamifies customer community.

Analysis 173

Analysis Tools SMB Software 173

Waxing UnLyrical

APRIL 5, 2018

To encourage social responsibility, create a culture of giving back to the larger community. This creates a reciprocal, positive outlook of your company and your employees. Create an employee advocacy cohort. Review the cohort’s purpose, at least yearly, and switch leaders to maintain its energy, creativity and inspiration.

Nonprofit 61

Nonprofit Community Employee Energy 61

Communications Conversations

APRIL 9, 2020

Layoffs are coming–we’re already starting to see them, but my guess is we’ll see a lot more in the creative industry and at the corporate level in the next 2-3 weeks. The community comeback. I think brands will devote more of that to community. Those three things alone change a lot.

Social Media 169

Social Media Trends Media LinkedIn 169

Cision

APRIL 28, 2015

When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Job Coach

NOVEMBER 26, 2020

It demonstrates initiative, creativity and uniqueness. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee. with a major in electronics engineering from the Community College of Philadelphia. What’s to stop us from doing something very distinctive?

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

JUNE 1, 2017

KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come.

Sports 245

Sports Agency Creativity Industry 245

PR for Anyone

JANUARY 28, 2024

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

Cision

SEPTEMBER 30, 2015

When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Focus your employees around a single strategy. Images: 드림포유 , Yahoo , Airwolfhound ( Creative Commons ).

Social Media 120

Social Media Report Media Training Training 120

Wadds Inc.

SEPTEMBER 22, 2024

Back to Basics - Culture, Community and Creativity was the theme of PRAXIS in Pune that took place this weekend. Community is an important public relations strategy. The alignment between community and public relations was set out by Dean Kruckeberg and Kenneth Starck in 1998 in their book Public Relations and Community.

Community 52

Community Sports International Internal 52

Cision

NOVEMBER 2, 2015

Lee Odden ( @leeodden ), CEO of TopRank Online Marketing , gave a talk entitled: “If You Want Your Content to be Great, Ask Your Community to Participate.” Image: TopRank Online Marketing ( Creative Commons ).

B2B 120

B2B Marketing Content Marketing Technology 120

Cision

APRIL 21, 2015

Do each of your employees treat customers with respect? Want to turn employees into brand advocates? Get our free “Activate Employees on Social Media” tip sheet now! Get our free “Build & Evangelize Community With Word-Of-Mouth Marketing” white paper now! Analyze your business. Then fix them.

Marketing 120

Marketing How To Employee Advertising 120

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Employee engagement? Of course, you’d have to set up guidelines and parameters with the employees. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Cision

OCTOBER 19, 2015

For example, a general application could relate to improving employee advocacy. As the internal community manager, your action item could be to share more social media best practices and information about the company. Images: Creative Sustainability , Creative Sustainability (2) , LMAP ( Creative Commons ).

Creativity 120

Creativity Internal International Data 120

Cision

MAY 26, 2017

There’s no time to be wasted in unifying your business, marketing and community with a content management system. Build a community. Perhaps the best way to spread awareness for a social cause is to get your customers, employees, vendors, and collaborators involved in the entire process.

Blogging 150

Blogging Community Retail Consumer 150

Cision

OCTOBER 26, 2015

Encourage Your Community to Share Content. Employees give a face to your brand, allowing customers to interact with you on a more human level. Employees give a face to your brand, allowing customers to interact with you on a more human level. Image: Yuma Hori ( Creative Commons ).

B2B 120

B2B Marketing B2C Employee 120

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Crenshaw’s company culture puts its employees in a position to form bonds with each other on a personal level. It also gives us a sense of community. At Crenshaw we’re fortunate to have some amazing clients who really care not only about their company and employees, but also care about us! RON STEIN, ACCOUNT EXECUTIVE .

Conference 156

Conference Employee Retail Trends 156

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). This highlights the “behind the scenes” role played here by online community activity.”. Be smart about it.

Study 162

Study Media Relations Media B2B 162