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The Making of Kate Spade and Frances Valentine with Co-Founder & Fashion Visionary Elyce Arons

PR for Anyone

Elyce Arons is the co-founder of both Kate Spade and Frances Valentine, two iconic brands that have defined accessible luxury in the fashion world. Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. Find us on

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Is industry specialist the right path for you?

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Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. What is all this about a mashing up creativity and tech? The Expo and Community hubs are in Brooklyn; Arts and Industry, in Manhattan.

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Creative Brand Events for Spring

5W PR

Here are some creative event branding ideas for spring that can help brands make a lasting impression. Sustainable Fashion Shows This April, companies can commemorate Earth Day by promoting sustainable and environmentally-friendly fashion and products. Outdoor Fitness Classes Spring is an ideal season for outdoor activities.

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How (And Why) PR Pros Should Use TikTok

ImPRessions - Crenshaw Communications

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule.

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Digital PR Strategies for Lifestyle Event Growth

5W PR

Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance.

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Fashion Week Isn’t Just For Big Names in Big Cities Anymore

5W PR

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. They can even live-stream a fashion show.

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