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Elyce Arons is the co-founder of both Kate Spade and Frances Valentine, two iconic brands that have defined accessible luxury in the fashion world. Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. Find us on
But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Is industry specialist the right path for you?
My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. What is all this about a mashing up creativity and tech? The Expo and Community hubs are in Brooklyn; Arts and Industry, in Manhattan.
Here are some creative event branding ideas for spring that can help brands make a lasting impression. Sustainable Fashion Shows This April, companies can commemorate Earth Day by promoting sustainable and environmentally-friendly fashion and products. Outdoor Fitness Classes Spring is an ideal season for outdoor activities.
Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule.
Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance.
Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. They can even live-stream a fashion show.
But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Reach Out the “Old Fashioned” Way.
You can create your own groups on social media and build a community of engaged followers. All aspects of the campaign used similar creative so that the message was consistent across all platforms. When that story was told it generated a ton of interest in the community and the media. Get creative and get smart.
Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Creative freedom for influencers. Then there are middle-influencers.
Adelina Winfield is an artist, author, former fashion designer, mother and grandmother. In this episode, Adelina shares her remarkable story, including growing up in Brooklyn, raising her two sons, jumping back into the world of dating after her divorce, and dealing with ageism within the fashion industry.
Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.
It demonstrates initiative, creativity and uniqueness. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer. with a major in electronics engineering from the Community College of Philadelphia.
I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. There’s a sense of coming home — of being in the right place at the right time.
Education Education and training - agile education providers will benefit from digital-led democratisation of education provision but it doesn’t replace the collegiate experience of creative thinking and problem solving. The exception may be local and hyper local print that connects directly with communities.
Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.
Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.
What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. And what fueled it has been working with incredible mentors and leaders in both publishing and PR.
Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. discussed her company, which owns three social savvy and popular brands online: Who What Wear, a fashion website; Byrdie, a beauty website; and My Domaine, a lifestyle website. Measurement. Real Talk: Multicultural Social Influencers.
Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. That’s where The Metaverse Foundry is helpful, as it’s combined the forces of over 700 creative content specialists, visual artists, producers, developers, and technologists.
I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.
But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course.
PR pros can take note of the creativity and diversity of the movie’s coverage. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. Dr. Regina Luttrell is senior associate dean and associate professor, Newhouse School of Public Communications at Syracuse University.
Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. You can share reels with your followers on Feed , and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. It’s an opportunity to show off your creativity.
Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. Simply put, she’s a hustler.
Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area.
As a beloved Arsenal and England footballer, Saka’s involvement drew significant attention from his fans and the wider football community. Although each campaign uses famous faces, the foundations are the same where authenticity, creativity, and strategic partnerships continue to drive success.
Leading luxury brands like Gucci, Louis Vuitton, Burberry, and Alice + Olivia have embraced this strategy and effectively communicate with their audience through their TikTok brand accounts. btypep #TBChallenge #fashion #myoutfit #foryoupage #foryou #burberry #fyp ♬ original sound – Cory Nation ?️?
This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”
For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. They’re a discerning, socially conscious force, from Gen Z activists toting reusable water bottles to budget-conscious families demanding fair trade coffee and ethical fashion.
This is all part of a wider strategy to change Twitter into a ‘super app’, to position the app as a ‘global town square’, a true online community hub. TikTok explores AI TikTok is continuing to explore AI, recently adding an AI-powered scripting tool to help marketers develop higher-quality video ads within the Creative Centre.
Additionally, it is unlikely that your community size will grow significantly. For example, if your client is a fashion brand – it would be beneficial to post a reactive comment on the Golden Globes or London Fashion Week, rather than a topic that has no correlation with the fashion industry.
Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). Applying creatively.
With nearly 200,000 unique visitors to its site each month and almost 380,000 followers on Twitter, Man Repeller has become a global community of bright, interested and interesting people who know that fashion, humor and intelligence are not mutually exclusive. The video also features the branded hashtag, #LoveLoft. Man Repeller.
We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound.
PR or “earned media” can be used to drive website traffic, engage and connect with target audiences, make connections within the community, and promote brands in a more organic way that people trust. Get creative. Why is it important? Getting started with your own plan?
Many are realizing that old-fashioned link building just isn’t enough these days. Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp.
We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.
Additionally, it is unlikely that your community size will grow significantly. For example, if your client is a fashion brand – it would be beneficial to post a reactive comment on the Golden Globes or London Fashion Week, rather than a topic that has no correlation with the fashion industry.
This cultivates a thinking community where information is evaluated, and then adapted and built upon. Corporations constantly churn out copy for communication channels and PR campaigns. Instead, Steve encourages people to be creative and to inject personality into their communications. Image: Stuart Caie via Flickr, CC 2.0
Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). Prior to Alice Riot, I had zero background in fashion or apparel. What do you miss most about working in PR? What do you enjoy most about your new job?
Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. Creative Consultant, NATIONAL. Mel Hennigar.
Instead, look for ways to amplify your news by tying it to a broader industry issue in a more creativefashion. Typically, this type of visual content is more broadly shared within social communities – a win-win all around. Looking for a way to get your creative juices flowing? Start here.
So I contacted Debbi Jarvis , Pepco’s VP of Communications (a delightful woman, and whom I also know through IABC/DC Metro ), to see if she could fill me in. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. These fine folk did: Jan.
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