The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. Google has a specific set of content guidelines. You now have the data. Affinity and Trust.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. It’s not about the logo. The familiar McDonald’s arches were clumsily pulled apart.

Brand 284

Brand Branding Small Business Retail 284

Deirdre Breakenridge

APRIL 9, 2019

However, there are also several restrictions in place for these businesses because they have to follow government guidelines. ” Tyler handles the creative marketing for the Kentucky Proud program, which offers grants and marketing assistance to the Commonwealth’s agricultural businesses. .” About Spin Sucks.

Government 35

Government Agency Consumer Agriculture 35

5W PR

FEBRUARY 20, 2025

The campaign centered on how LEGO has been a constant source of creative expression across generations. Leveraging Social Media for Community Building Social media platforms offer unique opportunities for toy companies to build and maintain brand loyalty.

Company 78

Company Brand Branding Crisis Management 78

5W PR

FEBRUARY 16, 2025

A well-structured partnership agreement should include: Clear performance metrics and goals Content guidelines and approval processes Compensation structure and terms Exclusivity requirements Exit clauses Fenty Beauty’s partnership program offers a strong template.

Brand 78

Brand Branding Marketing Guidelines 78

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Encourage community service. The CDC also has guidelines that you can follow. Wear cloth face covers. Hold virtual meetings.

Employee 190

Employee Skype Meeting Nonprofit 190

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. He saw the fun of it and the opportunity to do something fresh and different, so we broke the mold in a careful way, because Citrix has very particular brand guidelines and positioning. Give us the 1,000-foot view of the campaign.

Community 78

Community B2B Social Media Video 78

Onclusive

NOVEMBER 8, 2023

PR people may also develop guidelines for interacting with the media or even social media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Meltwater gamifies customer community. Quick copy polishing and captivating headline generation.

Analysis 173

Analysis Tools SMB Software 173

Contently - Strategy

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.

Exercises 52

Exercises Brand Branding Airlines 52

MaccaPR

JANUARY 13, 2025

The key is to use AI to handle the repetitive tasks so your team can focus on creativity and strategy, enhancing, not replacing, your brands voice. Have clear guidelines in place for who will respond, and how to respond, when things go wrong. In one survey, consumers were 2.4x

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Creative ideas AR will come out of the trough of disillusionment in 2020. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Of course, you’d have to set up guidelines and parameters with the employees. More volunteers? Employee engagement? Enhanced brand reputation?

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. This one from Kuno Creative is pretty ingenious. Community Managers. As co-moderator of a large Facebook group for PR professionals and journalists in Arizona, establishing member guidelines makes a big difference in the quality of group engagement and content.

Social Media 100

Social Media Groups Community Construction 100

Landis PR

OCTOBER 25, 2021

The rise of remote work and robust freelancer communities creates a pool of on-demand help. Guidelines change week to week, and confusion is the only constant. Communicate when necessary, with complete and compact information. Maintain outreach to specific condition-related communities, celebrate new hires, launch the product.

Healthcare 98

Healthcare Communications Measurement Resources 98

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

Social Media 128

Social Media Agriculture Marketing Media 128

The Hoffman Agency

AUGUST 27, 2020

I quickly found Hoffman’s office culture to be one of positivity, community and commitment. From murder mystery nights on Wednesdays, to quarantine happy hour with the whole company – the folks at Hoffman know how to interact and make people feel like a valued member of the community.

Internal 68

Internal International Guidelines Agency 68

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Consider using lookalike profiles.

Media 103

Media How To Advertising Advertising 103

5W PR

SEPTEMBER 27, 2023

The goal is to foster a sense of community and authenticity. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. User-generated content (UGC) Influencers are encouraged to share user-generated content. Real customers share their positive experiences.

Brand 78

Brand Branding How To Product Launch 78

Marketwired

APRIL 21, 2016

Aside from this cardinal rule, look to leverage these guidelines: 1. Even if the thing your brand gives the community is laughs and surprise, that’s enough for people to readily share your content, and you could then achieve viral success. Rules of Winning with Unusual Content. This is not a universal thing.

Viral 100

Viral Social Media Guidelines Groups 100

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”.

B2B 146

B2B Marketing Survey Software 146

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it. Anything that violates guidelines or any inappropriate material will be blocked out thanks to the tools implemented.

Social Media 62

Social Media Trends Media Guidelines 62

Critical Mention

OCTOBER 24, 2019

Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. Give someone else that voice.

Blogging 98

Blogging Facebook Twitter Writing 98

Burrelles Fresh Ideas

NOVEMBER 7, 2023

As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Prohibition

JANUARY 17, 2022

To get ready for a crisis, do the following: Determine rules for communicating with key stakeholders and executives. Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. CSR Is a Popular Use Case That Often Lacks Creativity. In terms of creative value, CSR stories tend to have the dry tone of a press release.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Prohibition

MARCH 2, 2020

On the other hand, it’s also a platform that when used correctly and effectively, can be an amazing way to market your brand online, gain an engaged following and build a community that supports your business. To help you maximise engagement on Instagram, here’s our top five tips: Increase your use of hashtags. Saturday: 9am-11am.

Instagram 62

Instagram Social Media B2C Course 62

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. It’s not about you, it’s about the community and how we are all working together for a solution. #5

Communications 69

Communications Crisis Communications Crisis Social Media 69

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 69

Social Media Media Skype Energy 69

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 116

Agency Trends Marketing Survey 116

Karen Freberg

FEBRUARY 1, 2019

Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl ). Or, the latest we are seeing is instead of focusing on celebrity or mega influencers, we are looking more niche and focused in their communities, like nano-influencers.

Marketing 51

Marketing Ethics Guidelines Community 51

Solo PR Pro

AUGUST 2, 2022

” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them. As for complementing my business, it helps me see the world through their eyes, so I can communicate from their perspective, instead of older person to younger person.

Education 107

Education Course Nonprofit Resources 107

Waxing UnLyrical

OCTOBER 22, 2010

I want to emphasize the fact that CRN’s selection process for the SMAB was very carefully done to bring in credible voices who are very familiar with the FTC guidelines. They fully disclosed their participation in our campaign as our SMAB. None of them were asked to do any product endorsements. Not that difficult, is it?

Measurement 65

Measurement Social Media Twitter Tourism 65