Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn System 101

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Branding 284

Branding Brand Small Business Retail 284

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Branding 246

Branding Brand eBook Leadership 246

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. At first, I labeled our new measurement practice, the “ Master of the Metrics.” That’s right, it’s the science part of what we do.

Big Data 250

Big Data Data Education Internal 250

Stephen Waddington

FEBRUARY 4, 2019

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. In the absence of analytics podcasters have developed their own creative solutions.

Measurement 90

Measurement Analytics Comparison Advertising 90

Stephen Waddington

AUGUST 6, 2021

Thanks to the community of 24 speakers and 900 delegates. We’ve also discussed business topics including leadership, purpose; and areas of practice including behavioural science, communication accessibility, creativity, search marketing, and measurement. We’re now seeking speakers and delegates for September.

YouTube 146

YouTube Creativity Community Leadership 146

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. The community shapes how we make decisions to interact and engage. Not applying the same energy and creativity to their brand/company as they do to their client’s needs. What is the big picture?

Local 227

Local Energy Agency Policies 227

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Encourage community service. Wear cloth face covers. Hold virtual meetings. Network and pursue new business virtually. Show empathy.

Employee 190

Employee Skype Meeting Nonprofit 190

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.”

Software 155

Software Measurement B2B Training 155

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. A good monitoring tool can be your community managing BFF.

Community 60

Community Tools Measurement Crisis 60

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 156

Employee Crisis Reputation Creativity 156

Sword and the Script

JULY 21, 2018

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. Is Creativity a Skill or Talent?

Creativity 63

Creativity Marketing Analytics Measurement 63

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. On Thursday, February 15, 2018, at 12:00 p.m. Q2: Can content help PR pros boost their careers?

Twitter 157

Twitter Storytelling Community Writing 157

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). 1) Digital is killing creativity in marketing. We all want to be part of something.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 137

Study Media Relations Media Measurement 137

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts.

Social Media 130

Social Media Measurement Tools Data 130

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. I do this because each of these types of companies do things differently: they talk about things differently, they structure themselves differently and they measure success differently.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media and community management are the strongest areas of practice according to respondents. Community management – social media enables organisations to engage in conversations.

Publicity 111

Publicity Survey Measurement Community 111

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Pauline Chow , a data scientist at Clique Inc.,

Media 120

Media Social Media Community Measurement 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MAY 4, 2018

Study bloggers in communications, marketing and the vertical sectors you’re interested in. Join online communities so you’re current on industry issues. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age.

How To 189

How To Nonprofit Interviews Privacy 189

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. On creativity: “Recognize the importance of marketing partnerships. What’s on the mind of PR professionals these days?

Conference 111

Conference Internal International Storytelling 111

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Takes care of its suppliers, business partners and communities.” This seems obvious.

B2B 157

B2B Software Ethics Leadership 157

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications?

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

OCTOBER 3, 2015

Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Measure Your Success. Tracking whom you’ve pitched, what you sent and when is essential to measuring your pitching success rate. Images: Lee Nachtigal , Shaun Fisher ( Creative Commons ).

Pitching 120

Pitching Report Social Media Measurement 120

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Agency teams also track campaign performance, measuring ROI and presenting analytics. Creative freedom for influencers. The question is, can we get more out of influencer videos?

Trends 149

Trends Fashion Video YouTube 149

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 186

Marketing Content Marketing Data Social Media 186

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. This is the great debate in PR: how do we measure what we do and prove its value? There’s a sense of coming home — of being in the right place at the right time. How do analytics drive PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

OCTOBER 22, 2015

Use social media listening to see who your audience listens to, topics they talk about and communities they’re a part of – then use those answers to build out your list. Track your pitches to measure your success and improve your pitching strategy for future stories. Engaging with Your Community.

Pitching 120

Pitching Community Travel Social Media 120

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

The Proactive Report

DECEMBER 9, 2017

We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. What to Measure. Tracking ROI and tying earned media impact to business goals. .

Case Study 100

Case Study Media Study Measurement 100