Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 3) Reports, ebooks and white papers.

B2B 79

B2B Media eBook Interviews 79

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. In the features area, post a report or a white paper based on your LinkedIn community’s experience.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

NOVEMBER 3, 2015

There’s no one action that will guarantee you media coverage. Cision’s “ PR Starter Kit ” explains how you can get the media coverage and attention your brand needs to share its news with the biggest audience possible. One way to improve your reach is by gaining media coverage. Engage on social media.

Social Media 120

Social Media Pitching Writing Report 120

Cision

APRIL 21, 2015

Maybe that social media ad was a flop. Get our free “Activate Employees on Social Media” tip sheet now! Track who’s talking about your brand on social media and blogs, and be quick to respond. Get our free “Build & Evangelize Community With Word-Of-Mouth Marketing” white paper now!

Marketing 120

Marketing How To Employee Advertising 120

Cision

APRIL 28, 2015

One received a lot of attention in the media; the other had little. The media loved it. A community uniting around a labor strike? Try the outside-the-box content marketing ideas from our free white paper! Images: Bart Everson , Caelie_Frampton ( Creative Commons ). The message is the bulk of the work.

Employee 120

Employee Print Customer Service Local 120

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Get Cision’s free white paper now!

Pitching 120

Pitching How To Instagram YouTube 120

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. These range from blog posts to videos, and from webinars to social media updates. Solves for content learning preferences.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Beyond PR

JUNE 23, 2016

As discussed in our latest white paper Video in Multichannel Campaigns: Your Guide to Maximizing Reach & Results , smart content creators are taking advantage of the sharp increase in video consumption beyond traditional media. Our goal is to create the number one baking community online.”.

Video 73

Video Marketing YouTube Comparison 73

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

FEBRUARY 17, 2016

I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews. That realization led me to accept a position as a media trainer. Learn how to build a brand journalism strategy with our free white paper! Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we?

Survey 74

Survey Industry Communications Corporate 74

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Offer pro bono services to a non-profit organisation in your community.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

Beyond PR

SEPTEMBER 8, 2016

When our Senior Vice President of Marketing Ken Wincko led a presentation on earned media, he was asked about content cadence: “Should a company send out press releases for every client win because their competitor does?”. Think of how this applies to your customer community and content strategy. Immerse your audience in the story.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Cision

DECEMBER 21, 2015

Get our free “Video Streaming Best Practices for PR” white paper today! Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp. You can read more about it on Facebook for Media: [link].

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.”

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Owned media is the top area of emphasis, according to the findings.

B2B 122

B2B Marketing Survey Software 122

Cision

JUNE 2, 2015

“A list is the community you have the opportunity and pleasure to serve.” The world isn’t changed by content that is sort of creative.” “What do all media companies do that you don’t? Click here for our free white paper filled with outside-the-box content marketing tactics! Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

And the blurring of lines between earned media, paid, and owned media, and between PR and social, has greatly amplified PR’s reach. When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Blending earned and paid media. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

AUGUST 4, 2015

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today!

Radio 120

Radio Interviews Print Travel 120

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. white papers (36%).

Survey 104

Survey Media Relations Corporate Communications 104

Cision

DECEMBER 17, 2015

A uthenticity is the best social media strategy. Recognition is a valuable currency on social media. Read the free Brand Journalism white paper today! Panera Bread has an initiative called Panera Cares which is a special 501(c)(3) nonprofit community caf é that operates on a pay-what-you-can model.

Brand 120

Brand Branding Nonprofit Storytelling 120

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Those were press releases (34%), white papers (35%) and award programs (39%).

Survey 74

Survey Trends Communications Storytelling 74

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Get your free white paper today! Pinterest may be forgotten in some circles, but as a communication platform it is powerful.

Pinterest 120

Pinterest Banking Mobile Trends 120

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MARCH 5, 2019

Digital or social media teams: 28%. Communications: 16%. PR and communications are pretty closely related, though communications is the broader category. It’s probably safe to combine those two shops, which means about one quarter (26%) of influencer marketing programs are managed through communications functions.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Share your post liberally on social media. 5) Invite relevant media to truly exceptional webinars. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. And we advisers must guide them in that path. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. For a platform that’s been around for over a decade, social media is constantly evolving, and the lines in the sand are regularly shifting.

Social Media 120

Social Media Media Airlines Video 120

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships. Sometimes we felt we inherited scraps from the marketing campaign – big scraps, to be sure, but that can limit creativity.

B2B 242

B2B B2C Software Consumer 242

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media has made everyone accessible, take advantage.

Social Media 40

Social Media Pinterest Media Marketing 40