Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 100

B2B Facebook Community How To 100

Wadds Inc.

JULY 19, 2022

Socially Mobile helps practitioners step up as managers and increase their earning potential. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What's your highlight of the Socially Mobile programme?

Mobile 94

Mobile Meeting Course LinkedIn 94

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. Mobile = Visual Multimedia is not an option anymore. 3/ Be creative - Innovate when preparing your news release.

Mobile 153

Mobile SEO Web Training 153

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. The disruption is never-ending. It’s not that you want to solely focus on the technology.

Big Data 250

Big Data Data Education Internal 250

Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits. You get the picture.

Mobile 73

Mobile Video Interviews Film 73

Stephen Waddington

MAY 19, 2020

In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

Contently - Strategy

SEPTEMBER 13, 2024

It’s one of the first places I saw ‘normal’ bodies—plus-size, non-traditionally model-looking, models with mobility and accessibility differences,” she says. Tokenism often appears in the form of a single minority individual being prominently featured but without any real context or meaningful representation of their community.

Storytelling 52

Storytelling Community Reputation Creativity 52

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. But at a first job at a PR agency is likely to offer the greatest degree of mobility as well as variety. Join online communities so you’re current on industry issues.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Accessible via mobile devices, ‘The Oreoverse’ aimed to create a one-of-a-kind experience that would resonate with tech-savvy audiences.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. When you have newspapers that have existed for a century mailing their subscribers cardboard virtual reality goggles to use with their mobile devices, you know how important tapping into a user experience can be.

Enterprise 227

Enterprise Agency Radio Fashion 227

Wadds Inc.

SEPTEMBER 22, 2024

Back to Basics - Culture, Community and Creativity was the theme of PRAXIS in Pune that took place this weekend. Community is an important public relations strategy. The alignment between community and public relations was set out by Dean Kruckeberg and Kenneth Starck in 1998 in their book Public Relations and Community.

Community 52

Community Sports International Internal 52

PRSay

AUGUST 16, 2024

There has never been a more important time in our humanity or the world than now for responsible communication. It’s a major concern for our communities, governments and countries all around the world. What does responsible communication entail? And more time is being put into that creativeness — that the technology can’t do.

Trends 155

Trends Communications Ethics Corporate 155

PR for Anyone

MAY 1, 2024

Christina shares her personal journey with fitness—it fuels her creativity and aids in her enduring vitality. Kelly breaks down the book into sections focusing on mobility, cardio, and resistance training, highlighting the diversity of exercises beyond traditional gym routines.

Exercises 130

Exercises Training Travel Mobile 130

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. ” It’s also probably worth noting that Pinterest’s monetization efforts are focused on Apple-enabled mobile first. Checklists. Conclusion.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 212

Marketing Content Marketing Data Social Media 212

Cision

APRIL 28, 2016

JConnelly wanted to make it such an important part of the DNA at the firm that it created an executive-level position to look at new business models and opportunities, explore new technology that could help clients think through strategic problems in a more creative way. It’s no secret digital has changed the way we communicate.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Wadds Inc.

OCTOBER 9, 2022

In practice that means operating the business to support our family, working with people that inspire us where we can make a difference and investing in projects in our communities aligned to our values. A campervan business, Socially Mobile, and Wadds Inc. It’s one of the original forms of regenerative business models.

Creativity 98

Creativity Policies Mobile Storytelling 98

Cision

APRIL 25, 2016

Canvas is a mobile-optimized ad product comprised of using a combination of videos, still images and call-to-action buttons that takes over the entirety of the device. Precision – aligning your targeting and creative. The precision recommendation has everything to do with creative.

Facebook 120

Facebook Advertising Advertising Measurement 120

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Cision

FEBRUARY 24, 2016

What has changed completely, of course, is the myriad of touch points and two-way communications between a brand and its consumers and stakeholders, and the constant flow of content in both directions. . Nike’s partnership with Apple for the running community was a great early digital example of this.

Corporate 120

Corporate Sports Agency Reputation 120

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. According to a Reuter’s report, “Surprisingly, given the amount of time spent in apps generally, people in most countries say they are likely to access news via a mobile browser.

Comparison 120

Comparison Television Print Social Media 120

Cision

DECEMBER 21, 2015

One of the most talked about classes of mobile apps are live-streaming apps such as Periscope and Meerkat. No additional app is needed to use this feature: the Live Video content prompt is located in the normal “Update Status” prompt in the mobile app. Images: Spencer E Holtaway ( Creative Commons ).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Paid, Earned, Shared and Owned (PESO) planning Mobile and digital only. ACCOUNT TEAM: love this creative idea.

Pitching 79

Pitching Agency Creativity Guidelines 79

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. In the absence of analytics podcasters have developed their own creative solutions.

Measurement 90

Measurement Analytics Comparison Advertising 90

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The community was scanning, spending less than a minute on a post. The sales process is a creative one.

Radio 40

Radio Mobile Media Sports 40

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Sword and the Script

MARCH 7, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. announced new enhancements to its CRM application, called “Q4 Desktop” and mobile app “Q4 Go.” You’ll find these displays at malls, gyms, taxis and even elevators.

Software 153

Software Analytics Technology Video 153

PRSay

MARCH 4, 2024

The piece became “not only one of our best-used stories on AP Mobile for a couple days, but it also reinvigorated our coverage of the Yellow Vest protests in France.”

Communications 97

Communications Storytelling Writing Community 97

Sword and the Script

JUNE 26, 2018

Faster mobile data speeds have simplified this process and certainly contributed to the proliferation of podcasts. The B2B Growth show is different because it recognizes that book authors don’t have a monopoly on good ideas, so you’ll hear from the *gasp* vendor community too. daily | ~15 minutes). 6) Marketing Today with Alan Hart.

Marketing 107

Marketing B2B Interviews Content Marketing 107

5W PR

AUGUST 21, 2024

Experimenting with different ad creatives, targeting options, and bidding strategies helps identify elements that resonate most with the audience. Interactive elements such as polls, quizzes, and contests can encourage user participation and foster community-building. A/B testing is another valuable tool within paid social media.

Tools 78

Tools Apparel Marketing Advertising 78

Reputation Us

SEPTEMBER 8, 2016

Credit unions value the communities they serve and love “doing good.” Every single one invests in their community and tries to tastefully promote its involvement and generate broader support for good causes. For banking, at least, low fees, mobile banking services, service reputation and convenience are what matter most to consumers.

Banking 60

Banking Marketing Financial Community 60

Buzzstream

JANUARY 8, 2025

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp. But other times, if you can get creative, you can make it work.

Digital PR 62

Digital PR Google Comparison SEO 62

Stephen Waddington

JULY 26, 2017

This model started to creak in the early 1990s with the rise of broadband internet, mobile phones and fragmented media. The skills of a team have developed to include: listening and monitoring; creative; content development; production; community management; and media relations.

How To 84

How To Media Reddit Pitching 84

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. You are welcome to use the data or slides, but like Creative Commons, please share and share alike, and including attribution to Ned’s JOTW and Sword and the Script Media.

Survey 118

Survey Media Relations Corporate Communications 118

Karen Freberg

JANUARY 18, 2021

It’s a mobile app that brings audio first and at the forefront, allowing users to create rooms where people can talk – essentially bringing social back to social media. The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community.

Groups 96

Groups Social Media Ethics Meeting 96

5W PR

JULY 18, 2023

To make it professional and user-friendly, ensure it’s visually appealing, easy to navigate, and mobile-optimized. Experiment with creative and engaging content formats. Engagement Participate in relevant online communities, forums, and industry-specific platforms where the brand’s target audience gathers.

Brand 78

Brand Branding Engineering Analytics 78