Wadds Inc.

SEPTEMBER 22, 2024

Back to Basics - Culture, Community and Creativity was the theme of PRAXIS in Pune that took place this weekend. Community is an important public relations strategy. The alignment between community and public relations was set out by Dean Kruckeberg and Kenneth Starck in 1998 in their book Public Relations and Community.

Community 52

Community Sports International Internal 52

PR for Anyone

JANUARY 3, 2024

The emphasis was on navigating emotional and ambiguous environments, making substantial investments, and swiftly bringing advancements to market for the betterment of patients and communities. The basketball analogy beautifully illustrates the harmony needed between structure and creativity in both sports and business.

Corporate 130

Corporate Sports Creativity International 130

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? I always thought I’d be…singing and dancing on Broadway.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports. Dr. Regina Luttrell is senior associate dean and associate professor, Newhouse School of Public Communications at Syracuse University.

Film 130

Film Marketing Sports Hotels 130

Cision

FEBRUARY 24, 2016

What has changed completely, of course, is the myriad of touch points and two-way communications between a brand and its consumers and stakeholders, and the constant flow of content in both directions. . Nike’s partnership with Apple for the running community was a great early digital example of this. Drives my wife crazy.

Corporate 120

Corporate Sports Agency Reputation 120

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. They have created a lot of great creative assets that are published immediately. If there was an award for the social media and sports community for college sports, Clemson would get this award.

Sports 45

Sports Social Media Trends Media 45

Karen Freberg

SEPTEMBER 17, 2017

, engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. Are there multiple ways a brand can create that buzz?

Retail 225

Retail Consumer Brand Branding 225

PR for Anyone

JANUARY 22, 2025

Sometimes you have to get creative, she says. Looking ahead, she sees herself spending more time with her husband, traveling the world, and exploring new sports like snowboarding and surfing. We use slightly thinner paper, and we make sure everything is recyclable. But shes not done making a difference in the world of beauty.

Corporate 130

Corporate Industry Creativity Sports 130

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? The report is a damning read on a fast growing and emerging part of the creative sector. "As That is fair and right.

Marketing 78

Marketing Government Advertising Advertising 78

PR for Anyone

MAY 1, 2024

Christina shares her personal journey with fitness—it fuels her creativity and aids in her enduring vitality. Adventures such as hiking, cycling, and water sports like kayaking provide ways to engage with nature and stay fit. Depending on where you live, there are so many outdoor activity options.

Exercises 130

Exercises Training Travel Mobile 130

PR for Anyone

OCTOBER 25, 2023

Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.

Storytelling 130

Storytelling Airlines Film Energy 130

Critical Mention

APRIL 9, 2020

This is the time to get creative and produce a wide range of online content. Videos are an excellent way to show support in your community via blog posts and videos on your site. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Healthcare 89

Healthcare Radio Sports Video 89

Communications Conversations

SEPTEMBER 25, 2020

We talked about her Marketers Community. Again, work, school, kids, sports. And, if you want huge bonus points, look for a creative way to help THEM! A couple weeks ago, I had coffee (actual in-person coffee!) with the wonderful Laura King. We had never met before, but I’ve been a fan from afar for quite some time.

Meeting 137

Meeting LinkedIn Facebook Exercises 137

Contently - Strategy

MARCH 11, 2020

It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.

Case Study 117

Case Study Study Video Writing 117

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). And I thought that was really cool.

Digital PR 71

Digital PR SEO Agency Pitching 71

Communications Conversations

MARCH 29, 2019

After making the switch to Corporate Communications, she has fast become a go-to source for counsel on multiple matters while developing a reputation for creating new approaches to enhance Allianz Life’s communications efforts. Jordan Kruger, senior communications specialist, Sleep Number (nominated by Sarah Reckard).

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JUNE 18, 2019

14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 24) “I do research to better understand what people know about college sports and then try to help fill the gaps with compelling content and proof points.”. (click image for higher resolution). 63) “I am a storyteller.”.

Employee 154

Employee Print Writing Survey 154

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR. Brand shaming has become commonplace.

Storytelling 78

Storytelling Social Media International Internal 78

5W PR

JANUARY 4, 2020

Oreo successfully hijacked a major event during a sporting event, to showcase their companies brand identity, wit and voice. Take some time to develop a communications strategy tied to a potential newsjacking opportunity. What are the possible “creatives” behind the message to develop ahead of time. Social Media for Newsjacking.

Sports 78

Sports Social Media Twitter Reputation 78

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Mindful Marketing

AUGUST 9, 2019

Probably not, but now one creative company rewards kids for reading while they get their haircut. Most children don’t have advanced conversational skills, and they’re naturally short on life experience and knowledge of topics that tend to be good conversation starters, e.g., current events, food, sports, etc.

Corporate 86

Corporate Banking Sports Community 86

Shift Communications

MARCH 28, 2018

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. Creative Consultant, NATIONAL. Here it goes!

Marketing 68

Marketing Sports Blogging Writing 68

Prohibition

JANUARY 27, 2023

We’ve rounded up some of our favourite campaigns from January 2023, that have creatively tapped into new year initiatives and awareness days – looking at what they did and why it worked. The campaign will see over one million meals being donated to those in low-income communities.

B2C 62

B2C Creativity Sports YouTube 62

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity. Until next time! Critical Mention.

Blogging 68

Blogging Resources Education Creativity 68

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Not only is it good community service and a way to hone your PR skills and experiment a bit, but it also gives you an opportunity to see if that sector may be of interest to you in the future.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Beyond PR

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative.

Sports 81

Sports Agency Creativity Industry 81

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results. Are you ready? Everybody wins!

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

APRIL 23, 2020

We go each year to see my parents who live in a wonderful golf community. They can’t do sports or other extracurricular activities. But, I also need to find creative ways to make class more entertaining. It was March 13. I was enjoying another lazy day by the pool in Palm Springs. The NBA had shut down.

Social Media 88

Social Media Energy Media Training 88

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Justin McClanahan, @MNrube. Thomas Reese.

Sports 0

Sports International Internal Leadership 0

Karen Freberg

AUGUST 21, 2017

Well, I have to say, there were a lot of brands and teams that really brought out a lot of the stops for their Solar Eclipse, especially the sports teams. I have been a fan of the #SMSports community for years, and have the pleasure of calling many of these professionals my friends. They really brought their A game.

Social Media 40

Social Media Brand Branding Media 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

Communications Conversations

NOVEMBER 20, 2017

This group is composed of employees from each department which ensures a consistent brand image across all external facing channels, and has sparked many creative ideas over the years! While we may have not had the big city school experience, we had the tight knit community experience. I’ll still proudly be sporting my green and gold.

Meeting 0

Meeting Social Media Employee Pinterest 0

wiredPRworks

APRIL 6, 2022

Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Tune into smart insights, cool tips, and lots of laughs.

How To 52

How To Engineering System Insurance 52

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. They’re about sports, his alma mater ( Wartburg College ), his family, his home state – and more.

Social Media 60

Social Media Media Twitter Insurance 60

Karen Freberg

AUGUST 6, 2017

This is definitely being played out of course in other high profile industries like the entertainment and sports arenas. Crossfit athletes have used their own social media following to help grow the sport, which of course leads to more partnerships, endorsements, and other great opportunities. These are ones who are successful.

Social Media 40

Social Media Media Sports Analysis 40