Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). 1) Digital is killing creativity in marketing. We all want to be part of something.

Creativity 80

Creativity Study Survey Advertising 80

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 117

Case Study Study Video Writing 117

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 102

Community Communications Case Study Customer Service 102

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And so I think the SEO community and the SEO world are now having to deal with a form of that. I think that’s necessary for our community to survive and thrive, but there’s just a lot bigger meaning to it.

SEO 62

SEO Study Brand Branding 62

Sword and the Script

OCTOBER 23, 2018

For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. only 23% are using community building/audience participation to bring new voices to the table). This is a mistake. Of course not.

Content Marketing 118

Content Marketing B2B Study Marketing 118

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Just like AI can be trained to write copy, AI can be trained to write code.

Software 176

Software Measurement B2B Training 176

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 100

B2B Facebook Community How To 100

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too.

Google 157

Google Course Survey YouTube 157

5W PR

MARCH 26, 2025

According to a recent study by Influencer Marketing Hub, 90% of marketers believe influencer marketing is effective, with lifestyle and events seeing particularly strong results. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%.

Company 78

Company Brand Branding Crisis Management 78

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. It delivers research and teaching in development studies.

Guidelines 171

Guidelines Ethics Study Community 171

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Neglecting to study the target audience can result in misalignment with target demographics and ineffective messaging. For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales?

Examples 293

Examples Consumer Software Analysis 293

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Which communications assets can we use to make our kindness campaign a success?

Employee 156

Employee Crisis Reputation Creativity 156

PR for Anyone

APRIL 2, 2025

She reflects on her winding path, from studying accounting to traveling the world as a model, and finally finding her true calling in food. Every week, she was pushed to her limits, both emotionally and creatively, testing her resolve and passion for cooking. Each step in her journey was a lesson, each setback a moment of growth.

Industry 130

Industry Storytelling Education Television 130

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

But I think the PR community already knows this, even though we’re sometimes vague about our commitment. Recent studies , including one commissioned by the PRSA Foundation, point to the role of inclusion strategies in keeping minorities in the agency environment and supporting their success once hired.

Agency 219

Agency Transportation Industry Creativity 219

Prowly

MARCH 4, 2025

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Dont worry, thoughyou dont need to completely forgo creative storytelling in favor of strategies that drive direct revenue, but its important to align your efforts with larger company objectives.

Trends 104

Trends Reddit Pitching Data 104

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 78

Creativity Analytics Study Exercises 78

Onclusive

NOVEMBER 8, 2023

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

MARCH 26, 2012

And I hope that by sharing it with you (with OA’s permission, which I’m grateful for), it will give you some ideas on implementing not just creative campaigns for your clients/organizations, but on setting them up the right way so that you can really gauge the effectiveness when you’re done.

Case Study 105

Case Study International Internal Study 105

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. When the masses are using the same communication strategies, it’s time to stop and pause.

Creativity 81

Creativity Communications Brand Branding 81

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Brand Branding Marketing 78

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create.

Creativity 150

Creativity Trends Technology Agency 150

5W PR

FEBRUARY 16, 2025

The numbers tell a compelling story: according to a 2023 study by Later Media, brands that maintain influencer partnerships for 12+ months see an average 300% increase in engagement compared to short-term collaborations. These sustained relationships also reduce content creation costs by 40-60% over time.

Brand 78

Brand Branding Marketing Guidelines 78

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing.

Creativity 67

Creativity Marketing Analytics Measurement 67

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. Community management specialist (community management, posting, pinch hitter in other areas). Anecdotally, I can confirm that. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

PRSay

DECEMBER 10, 2021

In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. Decreased stress: In a study published in September, researchers in Japan found that remote work can reduce psychological and physical stress responses. . Teams function in different ways.

Employee 193

Employee Policies Agency Study 193

Contently - Strategy

SEPTEMBER 13, 2024

I remember flipping the pages of a science textbook many years ago, studying the procedures for run-of-the-mill lab experiments. Avoid tokenism When I was pursuing graduate studies, a university photographer wanted me and the one other woman in our large engineering school to participate in a photo shoot for the bulletin. she asked.

Storytelling 52

Storytelling Community Reputation Creativity 52

ImPRessions - Crenshaw Communications

MAY 4, 2018

Study bloggers in communications, marketing and the vertical sectors you’re interested in. Join online communities so you’re current on industry issues. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age.

How To 189

How To Nonprofit Interviews Privacy 189

Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. All outbound communications, including paid media, should align with your overall crisis messaging strategy.

Case Study 92

Case Study Crisis Study Strategy 92

PRSay

SEPTEMBER 13, 2021

PRSA members may access the ESA in the Ethics in Communication Community Library on MyPRSA.). In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning.

Ethics 181

Ethics Case Study Analysis Exercises 181

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. Unrivaled community, crew and coffee. ?? The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. Last week in class where I teach as an adjunct at the University of St. pic.twitter.com/QOlGc2ZEVs.

Case Study 78

Case Study Study Agency Creativity 78

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Stephen Waddington

MAY 26, 2021

Startups recorded in the study are focused on one of three areas of innovation: services, business model or specialism. Services: creativity, data and lead generation, eg. This is despite the fact that the pandemic has shown that there is no need for creative or professional services to be based in London.

Agency 161

Agency Report Print Healthcare 161

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 153

Mobile SEO Web Training 153

Cision

DECEMBER 23, 2015

Sanders’ communication efforts show PR professionals that brands need to retain their audience’s attention by sharing the intersection of what matters to your brand and to your following early and often. Build communities everywhere. Build communities and promote the social conversation. Read the case study!

Reddit 120

Reddit Brand Branding How To 120