Remove Community Remove Creativity Remove Viral
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TikTok’s Role in Modern PR: Creating Viral Content That Builds Brand Value

5W PR

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

This bodes well for PR professionals who focus in employee and community relations. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. But in 2022, employee engagement will be the new recruitment.

Trends 385
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

Between the PR and marketing functions of any organization there can be creative tension or even competition. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. But the conflict typically runs deeper. A major market research initiative. .

Marketing 310
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How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead. Provide Value.

B2B 100
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Capture viral behavior with strange projects

Marketwired

What #ContentMarketers Can Learn from Hamburger Helper’s Viral Mix Tape #WatchTheStove Click To Tweet. Find where people are naturally the genesis of viral sharing and see if you can reach them in an organic way: If you’re not advertising your social media campaign, how do people find it? Grassroots methods.

Viral 100
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The New Digital PR Playbook: Beyond Backlinks, Toward Influence & Impact

Prowly

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Don't focus on chasing links just to boost SEO. Not in 2025!