Cision

JULY 31, 2015

Do something that benefits the community. Want to learn more about crisis communications? View the white paper “How to Plan and Manage Crisis Communications in a Social World.”. Guerrero ( Creative Commons ). Issuing a public statement is an important first step, but it needs to be followed by action.

Crisis 120

Crisis Crisis Communications Branding Brand 120

Cision

APRIL 28, 2015

A community uniting around a labor strike? Try the outside-the-box content marketing ideas from our free white paper! Images: Bart Everson , Caelie_Frampton ( Creative Commons ). The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. The media loved it.

Employee 120

Employee Print Customer Service Local 120

Cision

APRIL 21, 2015

Get our free “Build & Evangelize Community With Word-Of-Mouth Marketing” white paper now! Featured Image: Ricky Thakrar ( Creative Commons ). Treat them with respect, and they’ll send floods of new business through your doors. Want to make word of mouth work for you?

Marketing 120

Marketing How To Employee Advertising 120

Cision

NOVEMBER 3, 2015

Focus on the social networks where your fans already are and start building your community there. This digital hub can be housed on your website and include press releases, blogs, white papers, videos and more. Images: (Mick Baker)rooster , Eric Kilby , Jason Howie ( Creative Commons ). Engage on social media.

Social Media 120

Social Media Pitching Writing Report 120

Cision

OCTOBER 26, 2015

Learn how with our free white paper! Encourage Your Community to Share Content. Image: Yuma Hori ( Creative Commons ). .” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. Photo via [link].

B2B 120

B2B Marketing B2C Employee 120

Cision

NOVEMBER 24, 2015

Get Cision’s free white paper now! VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. Create a community of influencers that you can use to distribute content at any time. Get creative and don ’ t be afraid to pay. Success Stories.

Pitching 120

Pitching How To Instagram YouTube 120

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. execute them? Give our services a try. Talk to Us !

B2B 75

B2B Creativity Film Trade Shows 75

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase.

B2B 148

B2B Marketing Survey Software 148

Cision

DECEMBER 17, 2015

Read the free Brand Journalism white paper today! Panera Bread has an initiative called Panera Cares which is a special 501(c)(3) nonprofit community caf é that operates on a pay-what-you-can model. Images: Steven Depolo , Mike Mozart ( Creative Commons ). This holiday season, brands are creating great RAK campaigns.

Branding 120

Branding Brand Nonprofit Storytelling 120

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. Whether they write product reviews or share personal pictures or videos, there’s always a creative way of sharing them with the rest of your network. Images: See-ming Lee , oatsy40 , Howard Lake , opensource.com ( Creative Commons ).

Social Media 120

Social Media Media Airlines Video 120

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Get your free white paper today! Pinterest may be forgotten in some circles, but as a communication platform it is powerful.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. If we post one link to Twitter once, a very small percentage of our overall community is going to see it.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

APRIL 6, 2016

They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies. Learn how to build a brand journalism program with Cision’s free white paper! Want to create content that resonates with your audience?

How To 120

How To Tools Exercises Viral 120

Cision

DECEMBER 21, 2015

Get our free “Video Streaming Best Practices for PR” white paper today! Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp. Images: Spencer E Holtaway ( Creative Commons ).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. white papers (36%). 2) The top PR metrics and performance measures communications pros track. content marketing (64%). These tactics are all complementary and perhaps interrelated.

Survey 118

Survey Media Relations Corporate Communications 118

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity.

Social Media 88

Social Media Media Resources Creativity 88

Beyond PR

JUNE 23, 2016

As discussed in our latest white paper Video in Multichannel Campaigns: Your Guide to Maximizing Reach & Results , smart content creators are taking advantage of the sharp increase in video consumption beyond traditional media. “We Our goal is to create the number one baking community online.”.

Video 73

Video Marketing YouTube Comparison 73

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. [By Karen Geier].

Viral 100

Viral Social Media Guidelines Groups 100

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 3) Reports, ebooks and white papers. You might even have to begin with anonymous sources until the community gets comfortable.

B2B 82

B2B Media eBook Interviews 82

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. Can your PR firm bring big creative ideas and execute on them? It’s was interesting for a while…until it became too much and wasn’t. Give our services a try.

B2B 69

B2B Trade Shows Survey Study 69

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Stephen Waddington

DECEMBER 11, 2019

Other highlights from the past 12 months include: collaborating with Microsoft for a white paper on the need for PRs to upskill and have a robust knowledge of AI; contributing to UK Government consultations on AI; inclusion in a European Union report on AI in Europe helping to ‘bring down’ the facial recognition at London’s Kings Cross station.

Data-Driven PR 79

Data-Driven PR Data Conference Big Data 79

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Creative Commons CC0. Anything is Easy if You Try Hard Enough.

Survey 81

Survey Industry Communications Corporate 81

Buzzstream

JANUARY 8, 2025

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp. But other times, if you can get creative, you can make it work. So that format can vary.

Digital PR 62

Digital PR Google Comparison SEO 62

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

JUNE 19, 2018

He notes for all its shortcomings, it’s still an envy of vendors and serves as a cheat-sheet for enterprise buyers: “…the vendor community and IT leaders continue to support the Magic Quadrant; vendors by promoting Magic Quadrants when they are designated Leaders, and IT management when they use MQs to short-list vendors.”.

Enterprise 67

Enterprise Technology Report Company 67

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Solo PR Pro

JANUARY 6, 2015

This post answers some of the frequently asked questions from our community. Templates: Creative Briefs and Press Release Questionnaires (PREMUM). Exclusively for members of Solo PR PRO Premium , these templates allow you to get started using these helpful tools today. One No Closer to a Yes – 5 Tips for Overcoming Setbacks.

eBook 40

eBook Creativity Twitter Tools 40

Sword and the Script

MARCH 5, 2019

Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. If the influencer you are working with is cerebral, have them dive into a deep white paper with you. bring creative ideas and use data to execute? e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Beyond PR

SEPTEMBER 8, 2016

To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. Think of how this applies to your customer community and content strategy.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. It’s not your typical creative writing exercise. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018.

Content Marketing 40

Content Marketing Marketing System Technology 40

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY. Image: Pixabay , CC0 1.0

Measurement 40

Measurement How To Analytics Customer Service 40

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right.

Social Media 40

Social Media Pinterest Media Marketing 40

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! My experience in military communication was essential to being able to contribute effectively to these campaigns. What’s the biggest lesson you learned from your first position? Is your content driving results? Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120