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In today’s fast-paced digital age, even a single misstep can have far-reaching consequences for a brand’s reputation. A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure.
In 2025, RepUs continues to witness the evolution of reputationmanagement and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputationmanagement.
Can they win back their reputation? Instead, Huffman expresses deep remorse for her actions, admitting, “ I am ashamed of the pain I have caused my daughter, my family, my friends, my colleagues and the educational community.” The post How To Restore A Public Reputation appeared first on Crenshaw Communications.
Communications should speak first to the families and communities affected by the virus, and explain what the organization is doing to help them. Jon Goldberg is the founder of Reputation Architects Inc. , Keep people first. Talk about people before addressing how the virus might impact your company’s operations or profits.
Crises, whether stemming from natural disasters, economic downturns, or public health emergencies, bring devastating consequences for individuals, businesses, and communities. Digital PR plays a vital role in crisismanagement by equipping organizations with tools to communicate effectively, reach a wider audience, and build trust.
Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managingcommunications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.
An organization’s reputation is critical and must be managed effectively and proactively. Want to know how your nonprofit organization is viewed in the community; by those you serve, by donors, by stakeholders? Want to take proactive steps to enhance and protect your organization’s reputation? Click here !
Social media is an increasingly important element in a successful crisismanagement approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is CrisisManagement?
What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisismanagement more critical than ever.
Law enforcement leaders will learn the importance of “playing offense” with their police department’s reputation, as well as learn critical preparation skills to “play defense” and communicate effectively during a crisis. RepUs is a national corporate reputationmanagement and crisis response firm.
What is the goal of crisismanagement? The goal of crisismanagement is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisismanagement strategy.
Crisismanagement in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.
From natural disasters to economic downturns, these challenges can significantly impact a hotel’s operations and reputation. Transparency and Open Communication One of the most crucial steps in navigating a crisis is to be transparent and open with the customers.
Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “CrisisManagement on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.
Reputation Risk First. We suggest looking at the areas that may impact your business’s reputation, first. ReputationUs partners with businesses and nonprofits across the country to help companies manage their reputation by preparing for and mitigating damage from a crisis; training executives; and supporting public relations efforts.
Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days. Doing so will only hurt your organization’s reputation. Especially for effective crisismanagement. Don’t believe me?
Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Ignoring or downplaying a crisis can worsen public perception and erode trust further.
I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputationcrisis playbook – but on steroids. No one can predict the nature or severity of a reputationcrisis, but most brands understand their own vulnerabilities and social communities.
But they should come clean, and ‘fess up to problems when they occur, according to the basic tenets of crisismanagement. The far better approach to crisismanagement is to rip off that Band-Aid – admit your mistake, explain, apologize, and rectify. It is here that good old PR and crisismanagement can help.
What does it mean to manage social media reputation? Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputationmanagement aspect of your brand?
But the reality is that issues and crises are very different in nature and need to be managed in different ways. The difference in nature can be illustrated by this analogy: Issue management is steering the ship out of troubled waters. Crisismanagement is trying to save the ship after it has struck and iceberg.
Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach. CrisisManagement In times of crisis, PR is crucial in mitigating damage and restoring public trust. Organize events or workshops that bring customers together and foster a sense of community.
Fortunately, the GitLab team had already rolled out a crisismanagement plan. They took the initiative to inform their clients of the crisis before social media started flooding with negative tweets and comments. So, the GitLab staff decided to rope in the professional community for help.
A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell.
PR, on the other hand, with its ties to reputation and crisismanagement, is thought to play a more defensive role, designed to protect the corporate brand. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands.
Two years ago this month, Rich Klein , Jonathan Bernstein and I started a weekly Google Hangout where we would discuss the latest and hottest crisis trends and crises in the news. We named it, The Crisis Show. I was honored when Rich invited me back on the show to celebrate The Crisis Show’s two year anniversary.
In today’s “trust economy”, your company’s reputation is your most valuable asset. It takes time and energy to build a community of trust. It’s not something you can buy or demand, but something that needs to be earned over time – and focusing on building trust as a crisis preparedness strategy is important.
Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. The good will generated will pay reputation dividends for their brands long after the COVID-19 crisis has eased. A business pause means opportunity for smaller brands.
This is where crisismanagement comes in. Crisismanagement is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisismanagement is not preventing a crisis, but rather managing an existing crisis.
For a third year in a row, the Nonprofit Association of Oregon (NAO) is partnering with NAO Business Verified Affiliate member ReputationUs to offer the “ Nonprofit Reputation Program.” ” One lucky NAO nonprofit member will be selected to win six-months of pro bono reputationmanagement support (a value of $14,000).
Can't miss out on print coverage if you want to build a high brand reputation and credibility. Reputationmanagement Let's say a CEO of your company gives a controversial interview. In this instance, media monitoring helps the brand manage investor perceptions and maintain positive relationships with the financial community.
In 2025, RepUs continues to witness the evolution of reputationmanagement and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputationmanagement.
For more articles on crisismanagement, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisiscommunications has been a critical tool for PR counselors for decades. Inspire is a Women’s Business Enterprise National Council Certified 100% woman-owned company.
As an executive, you have the power to set up your communications team for success from the start. It is also more important than ever for executives to stay involved with communications on an ongoing basis. This is where communications and PR comes in as an important adviser and strategic partner to the C-suite.
Crisismanagement is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisismanagement? What is a crisis?
Lastly, is the enablement of more informed decisions around crisismanagement. Specifically analyzing their social media interactions, content engagement, and communitymanagement gives you the info you need to fine-tune your tactics. This knowledge enables you to build proactive crisismanagement strategies.
When building up your online reputation, it’s a good thought to have a Wikipedia page, but there are rules involved with having it created. In Academia we encourage our students to source up to date health related information from reputable Internationally Evidence based validated websites / sources.”
In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.
I recently had the opportunity to sit down with Jordan Redshaw, one of the communicationsmanagers with the recovery task force at the Regional Municipality of Wood Buffalo (a.k.a. The biggest lessons Jordan learned while managing this crisis. It’s an insightful and engaging conversation that I know you’ll enjoy!
As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. See our blog for more details.).
But the reality is that issues and crises are very different in nature and need to be managed in different ways. The difference in nature can be illustrated by this analogy: Issue management is steering the ship out of troubled waters. Crisismanagement is trying to save the ship after it has struck and iceberg.
Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. Crises are inevitable.
Away continues to experience a public failure that undermines its stated values as a community-focused global travel brand. It's painfully clear that the luggage company's senior leadership, especially its co-chief executive Steph Korey, needs a lesson in reputationmanagement.
And how can you do so in a way that enhances, advances and protects your reputation? Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. This can create a crisismanagement situation.
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