Remove Community Remove Crisis Management Remove Resources Remove Viral
article thumbnail

The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

It was no official confirmation, but the impact of the update was felt across the SEO community. This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet.

Google 259
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Need to Serve, Protect — and 5 Steps to Communicate

Reputation Us

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. Law enforcement in major cities notorious for high levels of inner-city crime are not the only ones that need to communicate. Step #2: Conduct a Communications S.W.O.T.

article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

It was no official confirmation, but the impact of the update was felt across the SEO community. This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet.

Google 64
article thumbnail

How to Turn Your Brand Crisis into PR Success with Ease

Cision

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. Fortunately, the GitLab team had already rolled out a crisis management plan. So, the GitLab staff decided to rope in the professional community for help.

Crisis 271
article thumbnail

2020 Super Bowl Social Media Campaign Analysis

Karen Freberg

I would have encouraged them also to 1) engage more with user-generated content to spark a sense of community and 2) have their influencers and creators share their thoughts and engage with the community as well not just with branded content, but content that would be personalized and fit their own brand voice. Genius, Sprint.

article thumbnail

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach It’s challenging to really narrow down and figure out, okay, where am I going to invest my resources?

Data 78