5W PR

SEPTEMBER 24, 2024

Public relations has emerged as a vital component of the healthcare industry. It serves as a bridge between healthcare providers and the communities they serve. Building Trust and Reputation One of the most critical functions of PR in healthcare is cultivating a positive public perception.

Healthcare 78

Healthcare Publicity Crisis Management Community 78

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. The crisis threatens the survival of many smaller businesses, so everyone is rooting for recovery. In times of crisis, change, or transition, leadership is critically important.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Landis PR

OCTOBER 25, 2021

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications?

Healthcare 98

Healthcare Communications Measurement Resources 98

Landis PR

FEBRUARY 20, 2024

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. AND, they provide an important service to the community. Not everyone has access to the healthcare they need.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

Prowly

APRIL 11, 2025

One of the benefits of reputation marketing is a reliable community and strong bonds with customers. TRY PROWLY TODAY FOR 7 DAYS FREE Benefits of reputation marketing for your company If your brand operates in a high-scrutiny industry (like finance, healthcare, or large corporations), strong reputation management is essential.

Reputation 104

Reputation Publicity How To Marketing 104

Melissa Agnes

MARCH 31, 2015

Let’s use the healthcare industry as an example, as their Wikipedia risk is amongst the greatest. Wikipedia’s risk on the healthcare industry. I’m using the healthcare industry as an example in this post because their risk of inaccurate information being mistaken as a trusted, reliable source can be great.

Wikipedia 160

Wikipedia Industry Healthcare Crisis Management 160

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020.

Healthcare 131

Healthcare Privacy Print Community 131

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. It’s anonymised data, but it’s still our data that it is using.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Landis PR

APRIL 24, 2023

When it comes to  healthcare public relations  and communications – data, trust and sensitivity are valued above all else. Public relations  can help healthcare organizations of all sizes become that trusted information source to the general public, patients and the media. Or contact LANDIS at 415-561-0888.

Healthcare 52

Healthcare Insurance Insurance Crisis 52

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Surprisingly, live video seems to be an emerging trend in healthcare.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Melissa Agnes

NOVEMBER 4, 2014

As I’ve said often , there are two crises within the Ebola crisis: The Ebola crisis itself; and. This is a problem for both the Ebola crisis and Fearbola. It is up to every single hospital, healthcare practitioner, health commission, ministry of health, etc. Flu season may heighten the risk of Fearbola.

Healthcare 100

Healthcare Education Crisis Management Crisis 100

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. Brands are showing up in unprecedented ways to support their employees, customers and communities. Is there one?

Crisis 92

Crisis Marketing Resources Healthcare 92

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

We seem to be in a crisis of confidence. According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. They’re also answering to a customer base and workforce that want sensible action to protect communities. According to Gallup, only the U.S.

Leadership 156

Leadership Corporate Energy Government 156

NewsWhip

MAY 8, 2020

These included mental health broadly, how COVID-19 has impacted mental health conversations, and who has been stepping up to help people with their mental wellbeing in a time of crisis. . Ontario offered to provide free therapy for people with anxiety or depression , while an Alberta RV dealer donated trailers to healthcare workers in need.

Branding 142

Branding Brand Exercises Healthcare 142

Stephen Waddington

MAY 27, 2020

Koray Camgoz, the PRCA's head of communications and marketing, shares a vision of collaboration and community as the PR industry heads towards COVID-19 recovery. The crisis shone a harsh light on the privileges we’ve taken for granted; from healthcare to food security. By Koray Camgoz. Let’s start with the bad.

Crisis 107

Crisis Government Healthcare Community 107

NewsWhip

APRIL 14, 2020

Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. As we’re all learning, there is no playbook for the crisis we are facing. BL: How has coronavirus been similar/different to a normal crisis situation? Audible provides free audiobooks to children during the crisis.

Data 148

Data Public Affairs Crisis Analytics 148

NewsWhip

MAY 26, 2020

Clyde Group does a fair amount of crisis work. BL: The Clyde Group does a great deal of work in healthcare, education, finance, and technology sectors. Success metrics can be a sensitive topic in times of crisis. I’ve always said that my most impressive crisis projects are the ones you’ve never heard of. ——-.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

The Hoyt Organization

MAY 20, 2024

Positive Perception The way the public perceives your healthcare facility or private practice will determine if they seek out your services or not. A positive perception is so important in the healthcare sector. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives.

Healthcare 76

Healthcare Publicity Reputation Nonprofit 76

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Konnect Agency

MARCH 31, 2020

This is the ultimate goal, and you should already be focused on what you will achieve after we get through the CV-19 crisis. This crisis has, or soon will, expose the weaknesses in our processes, our culture and our vision. Crisis and Reputation Management. Because we will get through it. Speed, Creativity.

Resources 85

Resources Crisis Healthcare Creativity 85

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Advance preparation and understanding can help your hospital manage a crisis.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Stephen Waddington

MAY 9, 2020

The COVID-19 community on Twitter is incredible. Media watcher, author and professor Jeff Jarvis has created a Twitter list of almost 600 entomologists, virologists, healthcare professionals and public health professions at the forefront of research efforts. We’re not going to solve COVID-19.

Government 83

Government Healthcare Television Local 83

Cision

OCTOBER 20, 2016

Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. You’ve held several positions in television news. They have written fact sheets.

Television 120

Television Public Affairs Pitching Healthcare 120

Mark My Words

MARCH 13, 2020

If ever there was a time for a new style of leadership to show up it is now, as brands descend into paralysis, travel is curtailed, healthcare is at breaking point and businesses, big and small are threatened with collapse. Leadership must be forward thinking and pragmatic and ensure communication is simple and empathetic.

Measurement 78

Measurement Healthcare Leadership Travel 78

Solo PR Pro

MARCH 28, 2023

Her work on healthcare legislation led to a PR and marketing career in the hospital industry. In fact, a good chunk of Pennie’s career was spent in healthcare marketing and PR. As Pennie reflects on her career, she notes her two focus areas that were total opposites: healthcare marketing and county fairs.

Meeting 87

Meeting Healthcare Nonprofit Corporate 87

Stephen Waddington

APRIL 9, 2020

I’ve worked in an NHS mental health crisis team for more than 10 years. The frontline will change as the threat to our physical health slowly diminishes and we’re left with healthcare workers burdened with post-traumatic stress disorder (PTSD) and a nation grieving for the losses they’ve experienced. But the novelty is wearing thin.

Healthcare 96

Healthcare Exercises System Crisis 96

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

A good PR firm is likely to charge more than typical rates for highly specialized expertise, or for a sudden, “drop-everything” engagement like crisis management, where PR counselors will be working around the clock. When might agencies charge more? What about value pricing?

Agency 120

Agency Trade Shows Comparison Meeting 120

Sword and the Script

AUGUST 12, 2014

The National Guard, a reserve component of the Army to which I later transitioned for a commissioning program, ran several youth programs that in many ways was (and still is) a community relations program. It seemed like a reasonable pivot and I took a job which hired employees on a state grant for an hourly wage.

How To 123

How To Film Agency Corporate 123

Sword and the Script

JANUARY 18, 2020

distract from negative information, by highlighting or even creating some other crisis or scandal.”. promoting false information in healthcare that leads to mistrust of the medical community. promoting false information in healthcare that leads to mistrust of the medical community.

Film 90

Film Employee Ethics Data 90

Solo PR Pro

FEBRUARY 1, 2022

Around this time, the idea of the solopreneur was beginning to take hold in the PR and marketing communities, with big names like Peter Shankman and Seth Godin publishing content and building their own audiences. I do a lot of crisis communications, and content production. My niche is still media relations.

Meeting 131

Meeting Radio Sports Telecommunications 131

Reputation Us

JANUARY 4, 2016

The post 5 Strategies to Prevent Security Breaches appeared first on LTPR.

Strategy 60

Strategy Healthcare System Reputation 60

Offleash

APRIL 29, 2020

We may be in the middle of a global crisis, one that’s especially hard because no one knows what lies ahead. Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses.

Healthcare 52

Healthcare Small Business Resources Crisis Management 52

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Crisis Management Effectiveness : Impact of PR efforts in crises. Personalize communications to make customers feel valued. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

JULY 15, 2020

Some brands have gone above and beyond to support the NHS, some have helped those in need and others have created vibrant online communities to help us feel that bit more positive. I also want to create a sense of community through our food, just like we do in all our restaurants.’

Branding 71

Branding Brand Healthcare Community 71

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. I have had lots of crisis communications and uncomfortable situations to deal with, but I’d like to talk about when I worked for a restaurant chain, and I was hired by the local company that was purchased by the national chain.

Ethics 52

Ethics Strategy Real Estate Local 52

Ethical Voices

DECEMBER 12, 2022

The communication industry is so broad, but I feel like I’ve landed in a really exciting intersection that’s allowed me to specialize in more niche areas such as investor relations, board, and executive advisory work, issues and crisis management, and, purpose-driven coms, ESG, and sustainability. It absolutely is.

Ethics 75

Ethics Branding Brand Internal 75