Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets!

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

prTini

OCTOBER 20, 2016

As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Set Reminders to Engage With Your Community. Take a Team Approach to Social Customer Service. Customer service is a 24/7 job.

Customer Service 28

Customer Service Community Social Media Radio 28

Waxing UnLyrical

JANUARY 28, 2013

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software. Elvis Presley made his first U.S.

Community 104

Community eBook Social Media Customer Service 104

Waxing UnLyrical

FEBRUARY 11, 2013

When Chinese New Year Made for Smart Customer Service and PR is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn When Chinese New Year Made for Smart Customer Service and PR.

Customer Service 79

Customer Service Creativity Small Business Local 79

Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do&# social media for a company are thinking that they want to go into community management.

Community 80

Community Social Media Facebook Twitter 80

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. But here’s the thing: There’s only one Facebook. Each year new networks pop up and some go away.

Twitter 235

Twitter Customer Service Web Facebook 235

5W PR

DECEMBER 26, 2019

COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Many respondents said they will be spending more money on ads because of social media restraints, with Facebook and Google among the platforms cited.

Marketing 113

Marketing Instagram Media SEO 113

Waxing UnLyrical

JUNE 29, 2011

I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. This is a nifty Facebook app that lets you schedule Facebook updates. And if you don’t like 3rd party Facebook apps, then this isn’t for you.

Community 98

Community Tools Facebook Twitter 98

Communications Conversations

DECEMBER 2, 2021

Just look at your Facebook feed–how many ads are in it? Instead, I think we’ll see a recalibration where brands go back to basics and begin again to use social media for what it’s best at: Building community. Driving awareness and engagement with customers. Serving as a customer service channel.

Strategy 106

Strategy B2C B2B Resources 106

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 88

Community Publicity Web Social Media 88

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? How can we use OUR OWN customer service experiences to help clients? Kelly Hungerford (@KDHungerford) November 5, 2015.

Social Media 100

Social Media Media Customer Service Resources 100

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. Facebook Engagement. CMD (@CMDCreates) April 18, 2016. Live Video.

Social Media 0

Social Media Marketing Media Customer Service 0

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Community management. Smart organisations recognise the potential of communities as a means of direct engagement with their publics. Automation and artificial intelligence will be next.

Publicity 119

Publicity Customer Service Community Internal 119

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. I’m seeing more of it, too.

Groups 68

Groups Branding Brand Facebook 68

Critical Mention

MARCH 15, 2019

Make your Facebook page mobile-friendly. While automatic mobile formatting works well on platforms like Instagram or Twitter, on Facebook it may leave you with poor user experience, including poorly cropped images and hidden copy. Alexa Lemzy is the blog editor and customer service maven at TextMagic. Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising.

Reputation 137

Reputation Branding Brand Customer Service 137

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. This is second only to Facebook. It’s a COMMUNITY play. Case in point: Brands like Microsoft that use Reddit as a customer service channel.

Social Media 121

Social Media Reddit Pinterest Communications 121

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). More than even Facebook, Twitter is the preferred social network for social care. Direct influencer-outreach. Seahawks #Rams.

Twitter 120

Twitter Branding Brand Customer Service 120

Waxing UnLyrical

MARCH 25, 2013

Where did customers go to complain? The Chobani Facebook page. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. WUL : And how many tweets and Facebook comments a day (or week) do you guys get?

Customer Service 105

Customer Service Travel Facebook Web 105

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

2017 also brought a reckoning of sorts for Facebook. Within weeks, however, Facebook would own up to the fact that it sold more than $100,000 in ads to Russian accounts, and that foreign actors used its feed to spread false and divisive stories about candidates and issues. The Losers. He called it a ”pretty crazy ” idea.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stephen Waddington

JUNE 5, 2017

Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. It’s a form of community management that drives almost seven times the engagement of branded content. #9 It is driving accountability and improving customer service. Ads can be tested and tweaked in real time.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. Don’t shy away from the dark stuff.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on Facebook. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Let’s Connect!

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 147

Media Relations Media Print Software 147

Waxing UnLyrical

JULY 1, 2013

3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Twitter Facebook Google+ LinkedIn Monday Roundup: The Power is Yours.

Customer Service 99

Customer Service Resources Writing LinkedIn 99

ReimaginePR

AUGUST 1, 2016

Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. For most brands, that’s definitely Facebook. Facebook is an obvious choice because it’s so darn popular. You Should.

Branding 120

Branding Brand Marketing How To 120

Stephen Waddington

FEBRUARY 24, 2019

Check out the engagement rates for Facebook, Instagram and Twitter for different markets in this benchmarking report from Rival IQ. The exception are public service information and customer service. ?? It’s a brutal read. Low percentage engagement rates are the norm. Hit reply and tell me what you’re up to.

Skype 61

Skype Facebook Sports Interviews 61

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. It can be an industry, a career field, a product or service or just an idea. Just in case.

Brand 100

Brand Branding Community Wikipedia 100

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? This is one of the problems with Facebook. It’s where I work.

Social Media 111

Social Media Reddit Media Facebook 111

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.

Storytelling 78

Storytelling Social Media International Internal 78

PRSay

JUNE 26, 2016

In the spirit of good planning, here are five important areas, based on the Social Media Strategy Wheel, to demonstrate how social media can be used for deeper intelligence and more relevant communication. Identify important media contacts and new influencers including: bloggers, YouTubers, Instagrammers, Twitter personalities, etc.,

Social Media 113

Social Media Media Infographics Community 113

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn A Valentine’s Day Gift to Businesses.

Customer Service 103

Customer Service LinkedIn Social Media Google 103

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Engage PR

JANUARY 6, 2018

Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence. Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest.

Social Media 60

Social Media Strategy Media Survey 60

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Social listening and monitoring offers a wealth of information about customers where they live and work. Build a community. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

B2B 170

B2B Social Media Media Education 170