Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Waxing UnLyrical

DECEMBER 20, 2012

They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. Now you have a bulletin board that anyone can see, and come and ask questions on, so it is a simple and free customer service platform. Remember that old saying, “Know your customer”?

Community 101

Community Facebook How To Web 101

Prowly

DECEMBER 4, 2024

TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.

Data 104

Data Media Product Launch Analysis 104

Waxing UnLyrical

FEBRUARY 11, 2013

When Chinese New Year Made for Smart Customer Service and PR is a post from: Waxing UnLyrical. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Customer Service 80

Customer Service Creativity Small Business Local 80

Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do&# social media for a company are thinking that they want to go into community management.

Community 81

Community Social Media Facebook Twitter 81

5W PR

NOVEMBER 12, 2024

Key strategies for building strong relationships with customers include using customer data to personalize communications and deliver relevant information. Reach Reach out to customers proactively, whether to offer support, share updates, or celebrate milestones. 

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

JANUARY 18, 2025

Keep all stakeholders informed about the steps being taken to resolve the issue and prevent future occurrences. Create a detailed plan that outlines roles, responsibilities, communication channels, and key messages for different crisis scenarios. Take swift action to rectify the situation and minimize further damage.

Crisis 78

Crisis Branding Brand How To 78

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 88

Community Publicity Web Social Media 88

Waxing UnLyrical

JUNE 29, 2011

I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. I’ve been using this for a couple of weeks now, and really like it, and their customer service team is very responsive (whether you ping them on Facebook or Twitter).

Community 99

Community Tools Facebook Twitter 99

5W PR

FEBRUARY 17, 2025

Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception. Engaging with customers directly and addressing their concerns can also demonstrate a commitment to improvement.

Crisis 78

Crisis Branding Brand Case Study 78

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. Don’t shy away from the dark stuff. Update the contact list.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Community management. Smart organisations recognise the potential of communities as a means of direct engagement with their publics. Automation and artificial intelligence will be next.

Publicity 119

Publicity Customer Service Community International 119

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 179

Media Relations Media Print Software 179

Rock the Status Quo

JULY 30, 2014

” Ask, “How will this help my biz increase revenue, lower costs, or improve customer service?” Sometimes the effort takes you across departments, even places most fear to tread (into customer service, IT or a call center, for example). ” It has some great information on it. Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

5W PR

MAY 10, 2023

Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. This involves prompt and helpful responses to inquiries and providing product information. Baby brands can build online forums, social media groups, or communities on their websites.

Branding 88

Branding Brand Customer Service Guidelines 88

5W PR

DECEMBER 26, 2019

COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. That, and videos personalized to deliver information on handling a specific issue or problem were cited as steps forward in sealing the relationship with customers.

Marketing 113

Marketing Instagram Media SEO 113

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. Offer useful information and insights. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. Build a community.

B2B 170

B2B Social Media Media Education 170

Waxing UnLyrical

JULY 1, 2013

3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Customer Service 100

Customer Service Resources Writing LinkedIn 100

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 105

Customer Service Travel Facebook Web 105

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Influencers are no longer just journalists and bloggers, and influence doesn’t just mean informing people of something.

Marketing 120

Marketing Customer Service Conference Community 120

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Turn data into insights.

Media 120

Media Social Media Community Measurement 120

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Which is not to say they won’t work, it’s just that the likelihood is pretty low.

Customer Service 103

Customer Service LinkedIn Social Media Google 103

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. It may require some serious agility, but he says it works. Live Video.

Social Media 0

Social Media Marketing Media Customer Service 0

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? morgancarrie Working with products I’ve found the most constructive and often insightful information comes from users in pain.

Social Media 100

Social Media Media Customer Service Resources 100

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked for information on the various Airs, she didn’t deign to answer, but pulled up the comps on the nearby iPad… and then did nothing. Too cool for school. Based in the Washington, D.C.,

Technology 100

Technology Customer Service Retail Software 100

Critical Mention

FEBRUARY 22, 2019

Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Polaris

JUNE 24, 2016

While every situation is different, your company’s initial communiqué to customers should include: + What customers need to do to protect themselves. + A short summary of what happened and the information affected by the breach. + As the situation is unfolding, you won’t have answers to all your customer’s questions.

Communications 119

Communications How To Crisis Survey 119

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Like a lit fuse, her post burned through the tech community and exploded into public consciousness. In fact, the more lasting impact will be felt in the form of greater customer-service consciousness across the major industry players.

Airlines 180

Airlines Reputation Journalism Crisis 180

PRSay

JUNE 26, 2016

Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders. Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business.

Social Media 113

Social Media Media Infographics Community 113

Critical Mention

MARCH 15, 2019

A QR code, or a machine-readable barcode typically used for storing URLs or other information for reading by the camera on a smartphone, are becoming increasingly popular in mobile marketing. Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community.

Mobile 109

Mobile Social Media Marketing Media 109

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Today, there’s plenty of information for every purchase we make. Ecommerce has made buying easy, but the sheer amount of information – reviews, blog content, and earned media – available for almost any product makes shopping more research-driven and time-consuming. Target beyond demographics.

B2C 120

B2C B2B Software Consumer 120

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Leveraging Customer Advocacy Satisfied customers can be a brand’s most powerful advocates.

Branding 195

Branding Brand How To Reputation 195

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 213

Marketing Content Marketing Data Social Media 213