Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms.

Marketing 113

Marketing Instagram Media SEO 113

Cision

APRIL 28, 2015

The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. The locals loved the story. A community uniting around a labor strike? Customers and employees whistled on their way back to the store aisles and work. The media loved it. What a story! The end result?

Employee 120

Employee Print Customer Service Local 120

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. We (yes, I identify with this group), have always been a community – a communication-based group sharing stories with one another.

Media 120

Media Social Media Community Measurement 120

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Communications Conversations

NOVEMBER 8, 2018

It’s a COMMUNITY play. Case in point: Brands like Microsoft that use Reddit as a customer service channel. The City of Minneapolis does a decent job here with regular posts about hyper-local events and to dos like street sweeping and its recent 2020 strategic plan.

Social Media 121

Social Media Reddit Pinterest Communications 121

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 212

Marketing Content Marketing Data Social Media 212

Contently - Strategy

OCTOBER 3, 2024

BrightLocal BrightLocal is a crucial tool for B2B marketers focusing on local SEO , offering a comprehensive suite tailored to enhance local search visibility. Its local SEO audit helps identify issues that could hinder your visibility, allowing for quick optimization to boost search rankings.

SEO 89

SEO Content Marketing B2B Tools 89

5W PR

APRIL 4, 2017

In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media. Offer them something special for doing so – maybe five free postcards or two-for-one coupons to a local bakery. Have free drop-off and pick-up service to a nearby amusement park or other activity.

Hotels 74

Hotels Local Travel Social Media 74

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. Influencer marketing is another trend that’s gaining traction in medical communities. You volunteer your time with Social Media Breakfast as a community manager, and have since 2014. take action as needed.

Healthcare 114

Healthcare SMB Social Media Meeting 114

The Hoyt Organization

SEPTEMBER 10, 2024

Our strategy focused on highlighting the company’s innovation, sustainability, and community impact, positioning it appropriately for its end-users and passive investors. We crafted a story of exemplary customer service, local expertise, and state-of-the-art technology for this firm. The result?

Financial 102

Financial Real Estate Brand Branding 102

Deirdre Breakenridge

OCTOBER 20, 2015

If you are looking for ways to improve your school’s PR program, here are several things that people like the most about their respective schools’ PR programs: community engagement, service-learning, active PRSSA chapters, guest speakers, group project, professor connections, and adjuncts.

Education 150

Education Course Training Social Media 150

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

SEPTEMBER 17, 2019

This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. See the agenda for a closer look.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

Social Media 69

Social Media Media Skype Energy 69

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

HMA Public Relations

DECEMBER 16, 2020

MORE INFORMATION: One Step Beyond’s one-of-a-kind educational, recreational, employment, and life skills programming enables participants to achieve independence, self-sufficiency and employment that enables participants to contribute to and achieve greater social participation in their communities.

Corporate 40

Corporate Training Transportation Nonprofit 40

Critical Mention

APRIL 26, 2017

However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. It’s all about customer service. Ask the right questions.listen.and engage your customers.

Sports 60

Sports Internal International Enterprise 60

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. If you’ve been watching any of the local media, you know that PR crises can take place. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

Reputation Us

SEPTEMBER 7, 2016

Having a crisis communications plan enabled Stacie Wyss-Schoenborn, president/CEO of the $248 million Central Willamette Community Credit Union in Albany, Ore., A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. People want to know.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). Sometimes that means taking care of their customer service needs. And, she’s done nothing but confirm that initial suspicion since that first meeting (even if I can’t remember it!).

Insurance 60

Insurance Insurance Social Media Corporate 60

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. I took advantage of this while planning a family trip to the Bahamas last year.

Travel 40

Travel Tourism Airlines Hotels 40

MaccaPR

OCTOBER 14, 2015

A LinkedIn Pulse publisher that embodies great search engine reach is local marketing CEO Lee Odden of Minnesota-based TopRank Online Marketing. Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor. Top topics included hiring , customer service and professional development tips.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR Fuel

OCTOBER 16, 2018

But if someone is seeking information about community issues they should contact John Doe (no relation to Jane, just a happy coincidence). Are you a member of your local Chamber of Commerce? Interestingly, the best new public relations idea came from our part-time customer service representative. Let the media know.

Web 40

Web Pitching Local Writing 40

Prohibition

DECEMBER 17, 2021

Crisis communication is something that all businesses should be prepared for. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Crisis communication case studies. Police officers. First responders. Government officials.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR 20/20

SEPTEMBER 19, 2017

serve up a localized CTA for those in your city). The CRM also features a customized sales dashboard that you can update as opportunities move through the pipeline. Messages : Live chat is becoming a must-have for quick, in-channel customer service. Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Report Data 40

Buzzstream

SEPTEMBER 4, 2024

Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. country because of course there are experts there, there are communities that speak English in each of the countries. It could be a customer service team. One-size-fits-all content won’t work across borders.

Internal 62

Internal International Digital PR Course 62

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. These pages are typically found on library sites, educational websites, and local government websites.

Google 71

Google Infographics Pitching Resources 71

Barokas

MARCH 22, 2018

Through an aggressive media relations campaign, our team secured over 250 top-tier broadcast and print media hits on the local and national level in publications including CBS Sports, ESPN, Wall Street Journal, among others. We managed The Shop’s social platforms, which became the company’s main channel for customer service.

Public Affairs 49

Public Affairs Sports Engineering Local 49

5W PR

OCTOBER 20, 2020

89% are more connected to peers, and 87% were more likely to extend extraordinary customer service. Once identified, these” believers” should be recruited and those who accept training to represent the brand with local community groups, deliver powerful stories, and recruit others.

Brand 88

Brand Branding Survey Study 88

Stuart Bruce

JULY 23, 2017

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

Stephen Waddington

MAY 9, 2020

Tourist destinations are having a tough crisis with no one travelling during lockdown but savvy destination marketing organisations have used the crisis as an opportunity to remind their community about the location. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. These include shareholders, media, staff, suppliers, customers, and the local community.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. Unfortunately the same isn’t true for local media. 10 Communities as media.

Publicity 164

Publicity Ethics Community Data 164