Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Social Media Internal International 78

Onclusive

NOVEMBER 8, 2023

Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. Social Media & Community Management With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team.

Training 195

Training Media Training Crisis Communications Reputation 195

ReimaginePR

JULY 11, 2015

Customer Experience: Call it Customer Support, Customer Success or whatever else you want, if your customer service is lacking, nothing you say about yourself matters. If you’re not getting lots of love from your community, start with the experience you’ve promised them and how well you measure up.

Storytelling 120

Storytelling Community Customer Service Corporate 120

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Because as we’ve talked about on Earned Media Rising, the storytelling is coming, the markets coming to us, isn’t it?

Media 202

Media Storytelling Technology Data 202

5W PR

OCTOBER 6, 2023

Genuine endorsements from real customers are more persuasive than carefully crafted marketing messages. Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories. This can strengthen brand loyalty and drive word-of-mouth marketing.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

AUGUST 22, 2024

Whether driven by sustainability, innovation, or a passion for community building, these values will lay the foundation of the lifestyle story. Visual storytelling Developing a unique visual identity that reflects the brand personality and the lifestyle it embodies is important.

Brand 78

Brand Branding Customer Service Storytelling 78

Deirdre Breakenridge

OCTOBER 20, 2015

If you are looking for ways to improve your school’s PR program, here are several things that people like the most about their respective schools’ PR programs: community engagement, service-learning, active PRSSA chapters, guest speakers, group project, professor connections, and adjuncts.

Education 150

Education Course Training Social Media 150

ReimaginePR

AUGUST 1, 2016

Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business.

Brand 120

Brand Branding Marketing How To 120

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” On the sales side (and if you’re part of the Salesforce community), this event offers 2,700+ sessions across four days. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

DECEMBER 22, 2016

Interactive content and visual storytelling. Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service – and community – together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic. Top 10 B2B Marketing Trends. Marketing automation.

B2B 40

B2B Trends Marketing Customer Service 40

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Blogging 52

Blogging Marketing Pinterest SEO 52

Beyond PR

SEPTEMBER 8, 2016

Think of how this applies to your customer community and content strategy. Although it’s good to focus on content for your funnel, if 40% of your business is coming from current customers, why aren’t you creating 40% of content for those customers? It must involve marketing, sales and customer service teams.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Resources 53

Resources Marketing SEO Engineering 53

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. Create a community of your best advocates. Best Wishes,

Social Media 43

Social Media Media Community Sports 43

Contently - Strategy

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. Effective storytelling helps to evoke emotions, build connections, and inspire travel, ultimately driving demand.

Travel 40

Travel Tourism Airlines Hotels 40

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. This way, you can best target, communicate and serve up the most relevant content to each vertical. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation.

Marketing 52

Marketing Technology International Internal 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Relentless focus on the customer .

Marketing 213

Marketing Content Marketing Data Social Media 213

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. Is it isolated in one community or one space or one network? 18: The future of storytelling in healthcare communications. Chris: We have to be aware of everything, quite frankly. It comes down to product launches. read more. #18: read more. #17:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 116

Social Media Marketing Media Creativity 116

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. They lie at the heart of inspiring conversations and storytelling.

Publicity 164

Publicity Ethics Community Data 164