5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising.

Reputation 137

Reputation Brand Branding Customer Service 137

Onclusive

NOVEMBER 8, 2023

Social Media & Community Management With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team. That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service.

Training 195

Training Media Training Crisis Communications Reputation 195

Deirdre Breakenridge

FEBRUARY 27, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Chat bots replace many parts of customer service. It’s hard to keep up with technology, not to mention being ahead of trends. Corina Manea is the Chief Community Officer for Spin Sucks and founder of NutsPR.

Customer Service 150

Customer Service Meeting Community Conference 150

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. Don’t shy away from the dark stuff.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. Social Media Trends. Trends are temporary, tribes are forever.

Social Media 0

Social Media Marketing Media Customer Service 0

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Stephen Waddington

JUNE 5, 2017

It remains a trend to watch. #8 It’s a form of community management that drives almost seven times the engagement of branded content. #9 It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service. 9 Talk to me. 12 Here to serve.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

OCTOBER 11, 2016

And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals. During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing.

Marketing 120

Marketing Customer Service Conference Community 120

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

5W PR

DECEMBER 26, 2019

COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. The final one is using and leveraging the customer service center as a profit center.

Marketing 113

Marketing Instagram Media SEO 113

Cision

MAY 6, 2015

The focus has shifted from amassing huge numbers of fans and followers to focusing on providing highly relevant content, quality experiences and exemplary customer service. What are the biggest trends in the industry today? The massive rise of video on Facebook is a wonderful trend this year.

Real Estate 120

Real Estate Social Media Video Facebook 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Social listening and monitoring offers a wealth of information about customers where they live and work. Build a community. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

B2B 170

B2B Social Media Media Education 170

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. We (yes, I identify with this group), have always been a community – a communication-based group sharing stories with one another.

Media 120

Media Social Media Community Measurement 120

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customer service and Chatbots (15%). Client services (36%). Community building (27%). In this blog, we outline how AI is changing the face of marketing in 2019 and beyond.

Marketing 118

Marketing Data B2C Big Data 118

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. What’s the biggest trends you’re seeing in social media when it comes to health care marketing right now? Surprisingly, live video seems to be an emerging trend in healthcare.

Healthcare 114

Healthcare SMB Social Media Meeting 114

prTini

OCTOBER 20, 2016

As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Social customer service can be especially complicated for small brands, since customer expectations don’t adjust for the size of your customer service team.

Customer Service 28

Customer Service Community Social Media Radio 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 213

Marketing Content Marketing Data Social Media 213

Critical Mention

MARCH 15, 2019

Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community. SMS texts can assist you in achieving earned media , which is one of the top digital marketing trends of 2019. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Rock the Status Quo

SEPTEMBER 3, 2014

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed.

Agency 188

Agency SEO Advertising Advertising 188

PRSay

JUNE 26, 2016

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. who are driving critical conversations, news stories and content related to important issues.

Social Media 113

Social Media Media Infographics Community 113

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Leveraging Customer Advocacy Satisfied customers can be a brand’s most powerful advocates.

Brand 195

Brand Branding How To Reputation 195

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

The same trend is happening in consumer sectors, thanks to social media. Sometimes the data lives with the client in question, but often it can be produced through low-cost surveys about hot topics and trends that are particularly timely. Today, there’s plenty of information for every purchase we make. Target beyond demographics.

B2C 120

B2C B2B Software Consumer 120

Prohibition

FEBRUARY 1, 2024

Virtual assistants also offer a cost-effective solution to larger businesses who are handling a high volume of inquiries, allowing them to effectively scale their customer service operations efficiently and a lower overall service cost by reducing reliance on human agents.

Social Media 62

Social Media Trends Media Guidelines 62

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

5W PR

OCTOBER 6, 2023

Sharing stories of how products have positively impacted the lives of its customers creates an emotional connection and resonates with audiences. Community building When consumers see their feedback being acknowledged and implemented, it fosters a sense of belonging to a community that has a real impact on the brand’s direction.

Consumer 88

Consumer Strategy Case Study Survey 88

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

Polaris

SEPTEMBER 4, 2014

PR encompasses all forms of business communication. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Outlining the benefits of having a stronger PR presence in the communities where she does business.

Publicity 100

Publicity Interviews Reputation Construction 100

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends. How about you – what do you see trending in 2017? Marketing automation.

B2B 40

B2B Trends Marketing Customer Service 40

PRSay

MAY 18, 2016

Journalists and reporters crave data that they can use to report on your industry or trends at large. That’s a really unique and interesting trend that communication professionals should harness. Stacey Miller is the senior manager, communications at Cision. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Report 106

5W PR

JUNE 15, 2020

Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important.

Crisis 113

Crisis Digital PR Retail Reputation 113

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Based in the Washington, D.C.,

Crisis Communications 78

Crisis Communications Software B2B Crisis 78