Presspage

AUGUST 24, 2023

Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience. First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. This way, Porsche can build their own community and control their data.

Storytelling 78

Storytelling Data YouTube Strategy 78

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies.

Social Media 126

Social Media Ethics Trends Viral 126

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types.

How To 149

How To Social Media B2C Television 149

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Remote PR Jobs

OCTOBER 11, 2022

There are also unaffiliated metric trackers available online if you’re looking for more specific data on your company’s online performance. The more active you are on social media, the more accurate and helpful the tracking data will be. Use it to your company’s advantage and grow those numbers! Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Sword and the Script

FEBRUARY 7, 2017

I’ve found the data from the Orbit study to be consistent with another recent and fairly comprehensive survey of 850 bloggers, which I reviewed here: Highlights from the State of Blogging in 2017 Survey. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations.

B2B 60

B2B Blogging Data Survey 60

Cision

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. According to recent data, the number of mobile searches have increased and toppled desktop searches. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AMP Listing. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

FEBRUARY 10, 2019

Each podcast platform or service has its own analytics and aggregating data is a tedious spreadsheet driven task. It's published a guide to community management on the platform. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. Tool: how well are you using LinkedIn?

Viral 68

Viral Journalism Analytics Case Study 68

NewsWhip

JANUARY 9, 2020

Best use of NewsWhip data . In 2018 that took the form of building a community around Reddit. . Led by Dave Jorgensen’s mammoth, never-ending efforts on the platform, the paper has created some hugely viral moments, including Beto O’Rourke standing on a desk to give a speech and a fun Julian Castro/ Joaquin Castro double act.

Reddit 88

Reddit Facebook Viral Data 88

Melissa Agnes

JANUARY 11, 2015

Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. What do you do to get your community buzzing? What about you?

Viral 40

Viral Marketing Web Big Data 40

Prohibition

MARCH 16, 2022

You may be tempted to bypass platforms like Facebook, due to the current popularity of Tik Tok and Instagram, however data shows that almost 25% of Facebook’s users are between the ages of 18 and 24 – so if this is your target audience, ensure you include Facebook in your plans. Keep an eye on all things relevant for your brand.

Small Business 71

Small Business Advertising Advertising Social Media 71

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 108

Social Media Conference Media Corporate 108

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

As The Verge put it, “Facebook’s inconsistent statements, its history of errors in reporting on its own ad platform, and its reluctance to share relevant data about Russian hacking have added to its credibility gap.”. Like a lit fuse, her post burned through the tech community and exploded into public consciousness.

Airlines 180

Airlines Reputation Journalism Crisis 180

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The organization also encouraged patients to share their #GetNaked stories to build a community and connect to patients. What can we learn from these campaigns?

Healthcare 163

Healthcare Social Media Media Education 163

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. LinkedIn: The LI community is a little more straight-laced than Facebook and Twitter.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence.

Social Media 60

Social Media Strategy Media Survey 60

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. While we as an industry have begun to implement these, they are now essential to our daily responsibilities – integral , if you will.

Consumer 83

Consumer B2C Viral Fashion 83

Reputation Us

JANUARY 13, 2016

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. Law enforcement in major cities notorious for high levels of inner-city crime are not the only ones that need to communicate. Step #3: Develop a communications plan.

Communications 60

Communications Crisis Reputation Local 60

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Your guide to keyword research Search tools, insight and data can be confusing. We have access to a lot of data! But the big problem is accessing the data. It’s free, why not give it a go now?

Tools 137

Tools Publicity Measurement SEO 137

Waxing UnLyrical

FEBRUARY 29, 2016

5 Smart Strategies to Make Your Content Go Viral. ” He does say “viral,” which you and I both know is not all that easy… but it’s still a good read. How Data Can Extend the Life of Your Event. Why: This post, by Nick Steeves at Wishpond, is gold. Just GOLD. Based in the Washington, D.C.,

Viral 40

Viral Google Writing Facebook 40

Cision

OCTOBER 16, 2017

Steve Barrett: That’s true, marketers could always say, “well we drove sales and we got the Nielsen data to back it up, etc., So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

SEPTEMBER 16, 2015

However, with each emerging platform and tool that enters the workplace or discussion in the social media community, the shadow of potential dark uses and features arises as well. This conference hosted by the University of Central Florida is open for both practitioners and researchers who present their work in crisis communication.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Beyond PR

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. According to recent data, the number of mobile searches have increased and toppled desktop searches. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AMP Listing. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

David PR Group

JUNE 8, 2017

The story broke in the Harvard Crimson and soon went viral. And this is not new data, so I bet the number is higher.). Nearly 40% found positive information like undisclosed leadership roles and community service. And there things got more graphic with some kids publishing racist and obscene posts.

Privacy 66

Privacy Reputation Google Engineering 66

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. When in doubt, place the privacy of your customer s first. “We

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

MARCH 22, 2016

It’s a small sample, but given the paucity of data in area, it merits a look. While there is some billable hour data in the survey (see the link to the presentation in Ms. There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. We know he’s right about compensation – PR salaries have gone up.

Survey 60

Survey System Trends Small Business 60

ReimaginePR

JUNE 18, 2015

If your organization doesn’t have the expertise, connections or money to drill down into the data, you’ll have to pool your resources with others. Get that footage on file, because if and when disaster strikes, it will help you (and the media you’re reaching out to) tell the whole, human story of the community. Trend or die.

Airlines 120

Airlines Viral Government Local 120

Onclusive

SEPTEMBER 27, 2021

You can even plan ahead with our volume predictions feature, which is designed to alert you before posts about your brand go viral. By closely monitoring competitors and other relevant industry peers, you can pinpoint the best times to amplify your thought leadership by joining the most important conversations.

Social Media 369

Social Media Media Enterprise Viral 369

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Shift Communications

DECEMBER 15, 2016

“PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. And, this team has created the perfect recipe for success – tenacity, creativity, and a dash of data! So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come.

Print 60

Print Media Travel Wireless 60

Karen Freberg

OCTOBER 18, 2018

Data fluency: Able to responsibility handiness data to ask new questions, formulate hypotheses, and answer previously unanswerable questions. . We also got to hear from Jake (you may recognize him as the Washington State University student who created the viral video where he rapped and got an internship with Jimmy Fallon).

Education 56

Education Creativity Video Tools 56

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Harness the Power of Data Visualization Enhance the credibility of your case study by incorporating hard data and statistics.

Case Study 130

Case Study Study Writing How To 130

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Real-time versus longer term data | Jump to text. Infrastructure segments from data centers to cannabis | Jump to text. To make data actionable. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar. Read transcript.

Data 78

Data Media Analytics Energy 78