Deirdre Breakenridge

DECEMBER 12, 2016

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. And it’s definitely not easy. Think of ways to increase your communications firm’s revenue. But when you switch from an employee mindset to a leader mindset, the possibilities are endless. Leadership in Six Steps. Read…a lot.

Leadership 150

Leadership Social Media Community Interviews 150

Ethical Voices

OCTOBER 28, 2024

Today, I’m truly proud to say that we are recognized for our commitment to ethical communications. And through all our activities and our reputation, we have not only set standards for our industry, but have also educated the business community, which is very valuable for us. How are you helping your 100 employees?

Ethics 53

Ethics How To Crisis International 53

PR in High Definition

APRIL 27, 2023

When employees become advocates, they act as a reliable source of truth. Step 1: Where do you stand on employee sentiment? Before creating any kind of communications strategy, you must understand the current sentiment of your workforce. If you’re looking to scale your employee advocacy programme, start small and build up.

Employee 62

Employee Communications Reputation Measurement 62

PRSay

JANUARY 20, 2023

Recession, layoffs and protecting careers “We definitely see instability in the economy and that is going to lead to organizations tightening their belts and some layoffs,” Egan said. Communicators can prepare themselves for that. Another way to prepare for recession and layoffs is by building your community, she said.

Trends 113

Trends Newspapers Community Ethics 113

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. How has Substack affected the media landscape? Substack lets anyone with insights create their own platform.

Analysis 156

Analysis B2B Interviews Tools 156

Communications Conversations

APRIL 1, 2021

It’s definitely a different part of the financial world than I’ve been in for most of my career, but there are some similarities. Outside of that, though, the foundational principles of communication are the same, regardless of your industry. Ensure you know your audience, communicate with clarity, and measure your success.

Financial 148

Financial LinkedIn Groups Sports 148

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B audiences are by definition narrower than their mass-market counterparts, which makes it easier to target them with relevant social campaigns. Build a community. Recognize employees. It can’t hurt for reporters to read your consistently informative posts. Gather intelligence. Use gentle humor to outline business challenges.

B2B 170

B2B Social Media Media Education 170

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. An editor at Forbes would definitely ignore my phone call, but he would be more inclined to interact with me via Twitter. It’s important to build your brand and specify a few employees with specific expertise.

Strategy 108

Strategy Twitter Pitching Community 108

Sword and the Script

AUGUST 8, 2023

It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates. Linking to case studies from press releases is another good way to repurpose these.

Case Study 146

Case Study Study Company B2B 146

Cision

JUNE 10, 2015

How Social Has Changed Communication. Those gatekeepers often didn’t have the same definition of newsworthiness as you. Community is the future of business, says Brian Fanzo , the chief digital strategist of BroadSuite. Activate your employees. Provide value by helping grow a community.

Social Media 120

Social Media Data Community Crisis 120

Polaris

SEPTEMBER 4, 2014

PR encompasses all forms of business communication. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Sharing the pros and cons of holding regular town hall meetings with employees, or. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Cision

JUNE 1, 2017

KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). Recognize the difference and never stop learning.

Sports 245

Sports Agency Creativity Industry 245

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. But it can sometimes hinder innovation and creativity, and it definitely creates time and work. It definitely takes time, though. take action as needed.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Sword and the Script

NOVEMBER 14, 2023

One final point is that business leaders and marketing leaders alike need to stem employee turnover. If you look at the competition for guidance – then you are by definition a follower – and not a thought leader. Invite guest posts from customers, your community and the industry. It’s not about word choice. Hire freelancers.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). This highlights the “behind the scenes” role played here by online community activity.”. Be smart about it.

Study 162

Study Media Relations Media B2B 162

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Landis PR

SEPTEMBER 21, 2023

Photo courtesy of Pixabay Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading with their values.

Company 64

Company Employee Community Healthcare 64

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4

Industry 110

Industry Media Technology Employee 110

PR in High Definition

MAY 28, 2019

Meanwhile, Google has had a succession of incidents involving pay-outs to the executive accused of sexual assault, followed by a global walkout, and more recently, reports that the firm retaliated against two of the female employees who organised the walkout. The fall out of an employee crisis is longer lasting than a few bad articles.

Employee 48

Employee Reputation Google International 48

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Communications Conversations

DECEMBER 7, 2021

Which, should definitely alter your strategy in the year ahead. 3: Get a handle on your existing social communities. Review social demographic info on your existing communities. How large are their social media communities? 6: Review your leaders, employees on social media. Look at format, too. What isn’t?

Social Media 104

Social Media Media LinkedIn Facebook 104

Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Shift Communications

APRIL 13, 2022

What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. And definitely re-share employee, customer, or advocate posts, as LinkedIn’s algorithm heavily favors individual posts. Sharing user-generated content is also essential to cultivating a community.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Solo PR Pro

DECEMBER 14, 2021

What started as a small co-op of sorts with two of his friends from grad school quickly turned into a full-time gig and soon Bear Icebox Communications was born. every morning for morning prayer, regardless of your lifestyle, that definitely taught me discipline,” he says. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Burrelles Fresh Ideas

AUGUST 29, 2023

However, this definition only provides a partial glimpse into the intricate levels of disability. Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing.

Branding 90

Branding Brand Marketing Ethics 90

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. CEO Marissa Mayer banning employees from working remotely. The point is that you CAN have it all, it just depends on your definition of success.

Social Media 104

Social Media Employee Company Google 104

OnePitch

OCTOBER 4, 2022

Oh, smart, smart, smart. [00:04:17] TB: I only do that with regular freelancers, but they are people I brought into that community. So it’s a lot of still like communications. So do you open all pitches, Toby? [00:05:53] TB: No, I definitely don’t. I definitely put embargo or exclusive in front of it.

Pitching 98

Pitching Education YouTube Report 98

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? When you think about it, this barely makes logical sense – if you’re the one giving, you’re not needy by definition. Being kind is often having difficult conversations sooner, but in a fashion that treats your employees like human beings. Show me the money!

Leadership 71

Leadership Employee Reputation Hotels 71

Shift Communications

JANUARY 16, 2018

In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. For example,there is an app called Discord that is sort of like Slack but it has a very heavy gaming community. No, gamers are a big community.

Facebook 116

Facebook Video Branding Brand 116

Melissa Agnes

APRIL 26, 2016

Before we aim to answer this question, let’s first define what I mean by “going on the offensive” If you Google “ offense ,” the definition Google provides you with is: “the action of attacking” This is a good way to define what I mean by an offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Stern + Associates

MARCH 3, 2023

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. She explained that our responses to influence might be tied to our experiences with rejection.

Leadership 62

Leadership Employee Policies Groups 62

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Communications Conversations

DECEMBER 11, 2020

Plus, many of the employees have long tenures (10-20 years), which speaks volumes. The Minnesota communications community is a vibrant group of professionals who are looking out for each other during this very trying time. Bill Van Cleaf, marketing communications consultant, Cargill Animal Nutrition.

Interviews 185

Interviews Meeting Video Energy 185

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

PR in High Definition

SEPTEMBER 27, 2021

It allows us to broadcast messages to a wide audience at any time of the day, connect with customers and stakeholders directly, no matter where they are in the world, and target specific pockets of communities and personas to influence their thinking. Think about the recent BrewDog employee backlash scandal , for example.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Sword and the Script

DECEMBER 7, 2021

The company has “five full-time and four part-time employees, of which seven hold Ph.D. Below is a rundown of announcements from the PR tech community over the last 30 days: Signal AI became the latest media monitoring vendor to white label TVEyes for podcast monitoring. Content picks from the PR tech community: . The “top 0.3%

Software 87

Software Publicity Technology Data 87

Communications Conversations

NOVEMBER 20, 2017

I also work closely with other departments, such as HR to find ways we can tap into potential employees via social. This group was developed two years ago after seeing how engaged our employees already were on social media and that they were talking about the brand without even being asked. Video is another aspect of my job.

Meeting 0

Meeting Social Media Employee Pinterest 0