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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 171
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How B2B Brands Can Leverage User-Generated Content

Contently - Strategy

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 98
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Crisis Simulation in Defense Tech PR

5W PR

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects. Document expected outcomes and establish clear evaluation criteria.

Crisis 78
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73
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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? At the heart of it, I am a communicator and an advocate.

Ethics 78
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Maxim Behar is elected a member of the newly established Ethics Commission of BAPRA

Maxim Behar

The Bulgarian Association of PR Agencies (BAPRA) has just established an Ethics Commission (EC) to unite the communication community and monitor ethical and professional communications. Maxim Behar, PR expert and CEO of M3 Communications Group, Inc. , is elected a member of the Commission.

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?