Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Use social media marketing – such as Facebook – to build awareness for your brand. This gives your audience access to your content where they want to find it.”.

Brand 246

Brand Branding eBook Leadership 246

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Doctor Spin

MARCH 2, 2025

Analyse where engaged communities already exist but lack strong brand representation. Engage deeply with niche communities through content, sponsorships, and partnerships. Create media-friendly narratives that highlight your pioneering role. Use targeted social media strategies that appeal directly to niche audiences.

Strategy 52

Strategy Sports Course Community 52

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Attenzi – a social business story, shines a light on social business that goes beyond the all too typical homages to social media.

eBook 92

eBook Enterprise Case Study Web 92

Onclusive

DECEMBER 7, 2023

Media Outlet Quality This metric assesses the quality and reputation of media outlets featuring your brand, helping determine the impact and credibility of media coverage. Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Media Outlet Quality This metric assesses the quality and reputation of media outlets featuring your brand, helping determine the impact and credibility of media coverage. Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms.

Measurement 195

Measurement Analysis Reputation SEO 195

Waxing UnLyrical

JULY 12, 2013

Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book. As Jay describes in his ebook, his entire process is a marketing goldmine. In addition to being a terrific marketing case study, Youtility lives and breathes what I personally think is the future of public relations: community.

eBook 108

eBook Resources Case Study Community 108

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Doctor Spin

FEBRUARY 7, 2025

Benedict Andersons Imagined Communities shows how nations are imagined into existence via shared stories (e.g., media , history, myth). Imagined communities: Reflections on the origin and spread of nationalism(Revised ed.). Media, search engines, and social media algorithms reinforce seriality. Need PR help?

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption.

B2B 115

B2B Consumer Marketing Survey 115

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Don’t miss your free copy of the latest #prStack ebook. We’re giving away a free copy of ‘PRs Digital Resolution’ ebook to all students. Use paid media in PR and find out how it can help generate earned coverage. How about a movement?

eBook 120

eBook Google Tools Analytics 120

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. From a theoretical perspective, they’re both forms of media. Popularity. Connectivity.

Social Media 52

Social Media Media eBook Technology 52

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Use social media as a tool to add value and build relationships.

How To 97

How To Social Media Community eBook 97

Solo PR Pro

NOVEMBER 11, 2014

Janet Faulk’s annual haiku message and the winter folklore ebook from Karen Pierce Gonzalez (below) gave me the idea for this entire post - impressive ways to give something more personal while showing your personality and creative skills. KellyeCrane PR / Social Media consultant (but not the smarmy kind), speaker, blogger, tech junkie.

Creativity 80

Creativity eBook Local Groups 80

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities.

Media 78

Media YouTube Transportation eBook 78

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Here are some ways to “humanize” your brand on social media: 1. Until next time!

Marketing 75

Marketing eBook Case Study Social Media 75

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. The micro influencer is often more motivated to share knowledge and relevant information with their community. Think Beyond Social Media. eBook quotes and contributions. eBook quotes and contributions.

Measurement 98

Measurement eBook Social Media Survey 98

Public Relations Sydney

NOVEMBER 16, 2014

Social media is an excellent tool to use when starting to build a relationship with media outlets and journalists. Many journalists are on social media and use this channel to share their work and comment on issues of interest. Be accessible via email, phone and social media and respond promptly as required.

Local 90

Local Social Media eBook Meeting 90

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Sword and the Script

JANUARY 8, 2019

This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 80

B2B Media eBook Interviews 80

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 144

B2B Marketing Survey Software 144

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Here are some ways to “humanize” your brand on social media: 1. Until next time!

Marketing 68

Marketing eBook Case Study Measurement 68

The Resolution Blog

JANUARY 8, 2018

If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it. Easy to use, great insights and all of my social metrics in one place. Download our ebook PRetrospective now. Watch the recording now.

Tools 137

Tools Publicity SEO Measurement 137

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Free Solo PR PRO ebook Get It In Writing! – The Communications Consultant’s Guide to Contracts. Financials.

Tools 78

Tools eBook Print System 78

Solo PR Pro

SEPTEMBER 16, 2014

I’ve found that clients truly appreciate when you give them access to your network.For example, our city’s public transportation organization is one of our social media clients. When they were preparing to launch a new downtown circulator, we suggested an event with the local Yelp community as part of the initial promotion.

Skype 77

Skype Transportation Twitter eBook 77

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. Ensure this asset includes a CTA to download the full ebook.

Marketing 69

Marketing eBook Resources Tools 69

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Here are some ways to “humanize” your brand on social media: 1. Until next time!

Marketing 60

Marketing eBook Case Study Measurement 60

Waxing UnLyrical

SEPTEMBER 6, 2012

Now it’s time to talk about the rise of the food truck phenomenon , its head-on collision with the explosion of social media, and how social changed the game. RS: Did you use social to promote your truck, and is social media a key element you advise your clients on? Image: Courtesy of Jamie R.

Twitter 79

Twitter Social Media Interviews eBook 79

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. What is a PR Strategy? Why is it important? Get creative.

Strategy 76

Strategy eBook Fashion Consumer 76

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Values : Professional growth, sustainability, social responsibility, personal health and wellness. Which Persona Type Is Best? However, a persona is a tool. Seriality and Persona.

How To 52

How To eBook Corporate Groups 52

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. Social media stems from the blog, and also fills our content calendars for our social channels. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Share your post liberally on social media. 7) Have graphics for social media prepared. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Doctor Spin

DECEMBER 20, 2023

Learn more: The Formula for Personal Branding Subscribe and get a free ebook on how to get better PR ideas. Articles, seminars, publicity, and social media updates. Please support my blog by sharing it with other PR- and communication professionals. Having a brand community is your privilege, not theirs.

Brand 52

Brand Branding eBook Resources 52

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . For each book sold, Matt will donate $1.00

Marketing 45

Marketing Insurance Insurance B2C 45

Sword and the Script

AUGUST 18, 2015

In one example , the company says it made “122 separate content assets from one eBook.” These range from blog posts to videos, and from webinars to social media updates. If we post one link to Twitter once, a very small percentage of our overall community is going to see it.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Solo PR Pro

FEBRUARY 3, 2015

Kellye Crane Kellye Crane is the founder of Solo PR Pro, which provides the tools, education, advocacy and community resources needed for indies to succeed and grow. She''s a veteran and award-winning communicator with more than 20 years of experience - 19 of them solo. Free ebook: “Get It in Writing!”. Kellye Crane.

Infographics 40

Infographics Creativity eBook Education 40

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Community relations. Crisis communications.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40