Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Canva : When social media became a part of the communicator’s world, so did design.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Cision

JUNE 28, 2016

Every innovation in social media goes through a similar growth cycle. Live video is changing both the tone of social media and how we interact with it. 2016 might be the most transformative year in social media. Every innovation in social media goes through a similar growth cycle.

Social Media 213

Social Media Media Video Film 213

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

Social Media 184

Social Media Media Leadership Community 184

Melissa Agnes

SEPTEMBER 28, 2014

My favorite people are those self-educators who soak in knowledge and learn from anything and anyone they can, and that’s one of the things I really like about Thanh Nguyen, Fire Captain with the Garden Grove Fire Department in California. Two years ago, Thanh was asked to head Garden Grove Fire Department’s social media accounts.

Social Media 220

Social Media Crisis Communications Media 220

Deirdre Breakenridge

JULY 18, 2016

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). You have to build your community through transparency, meaningful conversations and relationships that blossom organically.

Community 150

Community Twitter Infographics Tools 150

Deirdre Breakenridge

OCTOBER 20, 2015

After all, I am an educator, right? I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Compared to many other seasoned educators, I still have a lot to learn and reflect upon.

Education 150

Education Course Training Social Media 150

Cision

JUNE 23, 2016

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. At her upcoming webinar, “ Unleashing the Power of Social PR ,” on Tuesday, June 28 at 2 p.m. So while they may “be” on various social media platforms, far too often they’re only listening for mentions of themselves.

Community 159

Community Social Media Training Education 159

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. Community Building.

Education 224

Education Community Social Media Energy 224

Deirdre Breakenridge

FEBRUARY 15, 2017

PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization.

Twitter 281

Twitter System Community Healthcare 281

Deirdre Breakenridge

OCTOBER 22, 2014

eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. You launch your exciting new social media campaign only to hear… crickets…. On Tuesday, October 28th at 8:30 p.m.

Crisis 312

Crisis Twitter Community Conference 312

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. Duolingo, the language-education app, recently learned this the hard way. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content. Be careful with humor.

Construction 385

Construction Social Media Crisis Reputation 385

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Deirdre Breakenridge

SEPTEMBER 14, 2017

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. How has social media evolved with the practice of ethics for PR professionals? What are some examples of companies using ethics in PR?

Ethics 263

Ethics Twitter Education Resources 263

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. My goal for session was to challenge communicators and push the envelope with new roles and responsibilities, as a result of our continuously changing landscape. Let’s go back to 1987.

Big Data 250

Big Data Data Education International 250

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching How To Media 150

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Here are five of the most common. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

Deirdre Breakenridge

APRIL 9, 2018

Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. We hear everyone talking about social media impact.

Analytics 231

Analytics Marketing How To Community 231

5W PR

DECEMBER 21, 2024

Beauty brands are increasingly turning to community-building strategies to foster these connections and cultivate a dedicated following. By prioritizing authenticity, engagement, community building, loyalty programs, and social impact, beauty brands can create a powerful and lasting connection with their customers.

Community 78

Community Marketing Ethics Consumer 78

Deirdre Breakenridge

FEBRUARY 23, 2018

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Q2: What social media channels do you suggest for anyone starting out?

Brand 213

Brand Branding How To Social Media 213

Melissa Agnes

AUGUST 25, 2014

As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. As we know, in a crisis it’s very easy to lose your narrative to rumors, speculation and to have your social media channels hijacked. Monitoring and educating.

Crisis Communications 243

Crisis Communications Facebook Crisis Communications 243

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. Tip #2: Let youth share their own stories.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. It may be when third-party expertise, influence, and education come together.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 116

B2B Social Media Marketing Media 116

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. How can you add value to them?

Mobile 120

Mobile Community Blogging Publicity 120

Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. ” I knew we had a great story, but I had trouble obtaining earned media. Incredibly, we obtained global media coverage, including articles in CNN Tech and CNN Money within one week.

Twitter 208

Twitter Software Retail Social Media 208

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

Melissa Agnes

JUNE 19, 2014

Q: How do you communicate with those people in your community who do not have the means or refuse to use social media? A: Although we serve a very tech-savvy community, we understand that digital media channels are only part of our overall department efforts to reach our community.

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 120

Survey Social Media Brand Branding 120

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

JUNE 23, 2016

But we have expanded beyond that to take the political grassroots model and apply it to brand, public education and influencer engagement campaigns for top Fortune 50 companies – all focused outside of Washington, D.C. and in local communities. Quite simply, focus on the process – educate, engage and nurture.

Public Affairs 227

Public Affairs Local Education Policies 227

5W PR

AUGUST 6, 2024

Press releases, media outreach, and social media platforms can be used to share this type of knowledge. To make sure that the information in the educational content is centered around patients and reliable, it’s useful to partner with medical professionals.

Healthcare 78

Healthcare Community Education Social Media 78

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q4: Let’s talk social media and personal branding. What are the most important steps in 2018?

Communications 191

Communications Community Blogging Twitter 191

Deirdre Breakenridge

MAY 30, 2018

It is unreasonable to ask trained researchers who have no marketing education and experience to become PR gurus, just like it would be unfair to ask PR professionals to suddenly become research experts in particular areas. This involves tracking keywords to monitor conversations that are taking place on social media.

Communications 171

Communications Training Education System 171