Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. While LinkedIn offers a wide range of B2B marketing tools and features, at its core, it’s still an online community, and GE hasn’t forgotten that.

LinkedIn 98

LinkedIn Examples Branding Brand 98

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed.

Facebook 116

Facebook Video Branding Brand 116

Cision

MAY 18, 2017

Profile-Centric Social Networks: Facebook and LinkedIn represent social networks that both attempt to limit people to one user profile per person while creating separate business pages for companies to maintain. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

The Proactive Report

NOVEMBER 14, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Facebook is still an excellent place to do this. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 181

Facebook Community Advertising Advertising 181

Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do&# social media for a company are thinking that they want to go into community management.

Community 81

Community Social Media Facebook Twitter 81

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Duncan Alney, CEO, Firebelly Marketing.

Branding 246

Branding Brand eBook Leadership 246

PR for Anyone

OCTOBER 27, 2021

Introduce your newest employee. Share your favorite place in the community. Welcome a new business in the community. Do a Facebook Live. Take a picture of your workspace, office, or co-workers. Interview a customer. Post a #TBT. Post a fill-in-the-blank question. Share someone else’s content. Post something seasonal.

Real Estate 227

Real Estate How To Infographics Video 227

Landis PR

OCTOBER 12, 2022

By Landis Communications Inc. What role does the community play? And how can communications impact the results? In her speech, Brenda said we should think of society in terms of three spaces: the first, our home, our friends and family; the second, our work; and the third, our community. At ODC, Landis Communications Inc.

Community 98

Community Communications Nonprofit Corporate 98

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192

PRSay

APRIL 8, 2020

During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding. What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”. Leading teams from afar.

How To 193

How To Crisis Employee Resources 193

Bianchi Biz Blog

JANUARY 16, 2025

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management.

Print 100

Print Marketing Instagram Newspapers 100

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

System 190

System Public Affairs Employee Nonprofit 190

Communications Conversations

MAY 19, 2016

As you probably know by now, Facebook unveiled live video for brand pages earlier this year. Since then, a number of other brands have begun experimenting with Facebook Live (I’ve sent the following post to a number of clients who are thinking about experiment, too). General Electric. What have they done? What have they done?

Facebook 94

Facebook Branding Brand Video 94

Mindful Marketing

OCTOBER 10, 2021

It’s been hard to find news feeds recently that haven' featured Facebook. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook. “Facebook has set up a system of incentives that is pulling people apart.”

Facebook 80

Facebook Social Media Government Employee 80

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 183

How To Employee Survey Exercises 183

Presspage

SEPTEMBER 11, 2017

Within the last month, two Tropical hurricanes, Harvey and Irma, devastated communities in the southern parts of the United States and its surrounding regions. During this difficult time, it is not uncommon to see brands giving back to the community, usually in some form of monetary donation for relief in disaster-afflicted areas.

Community 0

Community Branding Brand Banking 0

NewsWhip

SEPTEMBER 16, 2022

Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. Apple employees voice opinions on returning to the office.

Banking 78

Banking Community Branding Brand 78

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. The media is a target audience.

Small Business 213

Small Business Fashion Groups Local 213

Communications Conversations

MAY 26, 2022

Meanwhile, how much time do we spend on listening and community-building? However, in that same report, when asked what two factors are the most restrictive in terms of maximizing their social media listening practice, almost half of respondents said: Employee bandwidth and time. Think about community management.

Social Media 143

Social Media Marketing Media Community 143

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. But Google rewards fresh, relevant content, so it pays to invest time in blogging, social updates, and comments on professional community sites. . Understand SEO basics. just ask Justine Sacco.

Reputation 185

Reputation SEO Web Community 185

Communications Conversations

NOVEMBER 24, 2014

Side benefit: Building community by highlighting your customers’ best stuff. Think about most of the people that follow you on Facebook, Twitter, Instagram and any other social network. Even Facebook is coming down on brands for over-promoting now… #5: Instead: Inspire your customers through video and audio.

Case Study 166

Case Study Strategy Study Hotels 166

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. Keep your eyes peeled.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community.

Analysis 173

Analysis Tools SMB Software 173

Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

Employee 74

Employee Branding Brand LinkedIn 74

PRSay

JULY 14, 2020

Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. In 2020, the general public wants to know where organizations stand on these important matters just like employees do.

System 158

System Community Social Media Employee 158

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

Small Business 168

Small Business SMB Local Viral 168

Shift Communications

SEPTEMBER 28, 2015

On Friday, September 24, Facebook rebooted its Notes feature. Should you immediately leap to Facebook Notes? Still no luck even being indexed, also 72 hours later: Even after Tweeting it: The conclusion thus far is inescapable: if your goal is improved inbound links and SEO, Facebook’s new Notes reboot won’t help one bit.

SEO 60

SEO Facebook Employee Web 60

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. And Big Tech, especially Facebook, has accepted responsibility in fits and starts, and only after a public and regulatory backlash. CEOs from Apple to JPMorgan Chase agreed to invest in employees and customers as well as shareholders.

Leadership 156

Leadership Corporate Energy Government 156

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Deirdre Breakenridge

DECEMBER 12, 2016

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. Just one tweet or Facebook post won’t get you in front of them. Think of ways to increase your communications firm’s revenue. But when you switch from an employee mindset to a leader mindset, the possibilities are endless.

Leadership 150

Leadership Social Media Community Interviews 150

Cision

SEPTEMBER 30, 2015

Find out how at Mari Smith’s “Ramp Up Facebook and ROI” webinar! When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Register today!

Social Media 120

Social Media Report Media Training Training 120

Stephen Waddington

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Study Internal 129

Prakkypedia

APRIL 23, 2019

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. So when your employees are interviewed, and their quotes or images appear in the media, it can give them a real morale boost. He says ‘ everybody deserves to be in their local paper’ at least once in their lives.

Local 128

Local Newspapers Interviews Employee 128

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. after Google, Facebook, YouTube, Yahoo and Amazon? Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120