Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. There are multinational global firms with thousands of employees and seemingly countless clients, as well as small agencies with just a handful of team members, and many sizes in between, not to mention choosing between the big city and small towns.

Industry 316

Industry Fashion Travel Tourism 316

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Educate yourself about the rich history of our community, and understand both trailblazers and current leaders and influencers.

Employee 201

Employee Community Leadership Enterprise 201

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Nike pledged $40 million over four years to support black communities. Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Wal-Mart has ponied up $100 million in community grants… and the list goes on.

Technology 248

Technology Company Enterprise Community 248

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 118

Employee Company Marketing Case Study 118

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. But it’s also likely that with a few tweaks, the PR group can add elements that can turn an inside-baseball component into a mediaworthy story or a way to frame a campaign.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Scale of influence Brand advocates can usually promote your products to a smaller group of friends and acquaintances.

Branding 104

Branding Brand Employee Case Study 104

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Bureau of Labor Statistics.

Employee 156

Employee Community Groups Interviews 156

5W PR

NOVEMBER 14, 2024

A comprehensive plan should include a designated group of individuals responsible for coordinating the response to a crisis. Next is a list of preferred channels for communicating with stakeholders, such as press releases, social media, and direct outreach. First, admit that there is a problem and take responsibility.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

PRSay

JUNE 14, 2024

As we approach Juneteenth, a holiday of profound historical significance, it is crucial to reflect on its importance and the continued necessity for brands to support the Black community. Supporting of the Black community Supporting the Black community extends beyond commemorating Juneteenth. Enhance employee engagement.

Community 144

Community Employee Groups System 144

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

Stephen Waddington

MAY 4, 2021

The leadership and management concerns grouped under the heading of ESG aren’t new. In future the complex of concerns grouped as ESG will need to be managed together. The investment community increasingly expects to be informed on company commitments to and actions on these concerns.

Publicity 197

Publicity Government Corporate Financial 197

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. At times like these, it may help to take a breath, look back in time and consider the activist roots of the PR profession.

System 189

System Public Affairs Employee Nonprofit 189

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 192

Employee Policies Agency Study 192

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Employee Crisis 199

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Founder of the Virgin Group, investor and author. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 165

Policies Community Corporate Enterprise 165

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, it’s an ACTIVE group.

Groups 68

Groups Branding Brand Facebook 68

Bianchi Biz Blog

JANUARY 16, 2025

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management.

Print 100

Print Marketing Instagram Newspapers 100

Deirdre Breakenridge

DECEMBER 13, 2017

In the spirit of connecting students, teachers and pros and with a goal to enhance professional development, #PRStudChat invites its community members to join a Twitter chat on December 21st at 12:00 p.m. He’s also the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media.

How To 177

How To Education Twitter Community 177

PRSay

FEBRUARY 20, 2018

This concept is also at the core of Diversity & Inclusion (D&I) principles, which took center stage at a recent panel discussion co-hosted by PRSA’s Georgia Chapter and ColorComm , a national business community for women of color in the communications industry. As a strategy, it can help drive change and encourage innovation.

Employee 129

Employee Groups Energy Resources 129

PRSay

MAY 25, 2021

Everyone has implicit biases where we unintentionally attribute qualities or characteristics to all members of a particular group. That can include advocating for leaders to mandate DE&I training for all employees and incorporating people of diverse backgrounds into all projects and practices.

Training 192

Training Policies Study Community 192

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. There are usually industry groups you can network with. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JUNE 23, 2016

and in local communities. How do you develop a communication strategy that inspires action? We spend a considerable amount of time on message development to understand what will motivate an individual or a group to take action. How has the public affairs industry changed over the years? What are organizations doing differently?

Public Affairs 227

Public Affairs Local Education Policies 227

Remote PR Jobs

JUNE 16, 2022

Sharing a high and low of your day, what keurig coffee cup you’re sipping, or vacation plans for the weekend instill a sense of community and camaraderie. This can serve as a space for employees to share personal, family, or work wins, where others can congratulate or send in their own! This can be done in a few different ways.

Employee 130

Employee Sports Meeting Groups 130

Stern + Associates

MAY 17, 2023

Organizations are seeking ways to better retain women and members of underrepresented groups, reduce the isolation associated with remote and hybrid work, and bolster job engagement and satisfaction,” she and Baym conclude.

Employee 118

Employee Groups Community Survey 118

NewsWhip

SEPTEMBER 16, 2022

Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. Apple employees voice opinions on returning to the office.

Banking 78

Banking Community Branding Brand 78

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Lately, there has been a shift within the investor community to evaluate organizations on their Environmental, Social and Governance (ESG) initiatives.

Travel 145

Travel Community Employee Government 145

Flack's Revenge

AUGUST 6, 2019

This month, the environmental advocacy group Mighty Earth released a report titled “Cargill: The Worst Company in the World.”. Frank Strong mentioned the importance of employee concerns. Workers also like to take their employers to task, according to the many stories I’ve seen about employee activism. 50 Shades of Woke.

Corporate 198

Corporate Branding Brand Agriculture 198

Waxing UnLyrical

APRIL 5, 2018

To encourage social responsibility, create a culture of giving back to the larger community. This creates a reciprocal, positive outlook of your company and your employees. Create an employee advocacy cohort. When employees do volunteer, highlight them and your company’s dedication to being good neighbors.

Nonprofit 61

Nonprofit Community Employee Energy 61

PRSay

DECEMBER 10, 2020

In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. Do your employees need to be trusted and empowered, granted resources or nudged toward excellence? To find out, internal communicators should become reporters within their organizations.

Communications 158

Communications Nonprofit Employee Film 158

Communications Conversations

JANUARY 8, 2021

When asked which group had the single biggest impact on consumer behavior, 26% said mainstream media while just 6% said bloggers and 6% said micro-influencers. newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day. Less than half!

Newspapers 179

Newspapers Local Consumer YouTube 179