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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope?

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7 Examples of Successful Press Release Boilerplates

Cision

Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers. Data-driven.

Examples 225
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Pride Month in a Year of Loathing: Allies Needed

PRSay

LGBTQ+ employees are looking to their employers to protect them, particularly in places where state governments are making it clear that we are not entitled to equality under the law. For many in the LGBTQ+ community, this feels like a year of loathing instead of a celebration of everyone’s rights being fully protected and respected.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199
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7 Examples of Successful Press Release Boilerplates

Cision

Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers. Data-driven.

Examples 167
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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service.

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How to Make Facebook a Career Book

PR Job Coach

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. Consistency is important.

Facebook 160