Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. Patagonia’s support of employee activism creates an incredible opportunity for professional development. A Guest Post By Sarah D. Know when it’s time to move on.

Communications 171

Communications Nonprofit Training Study 171

MaccaPR

JULY 24, 2019

Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female. But don’t commercialize your goodwill. It ends up cheapening the efforts that you’ve made. million in school supplies.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Crenshaw’s company culture puts its employees in a position to form bonds with each other on a personal level. It also gives us a sense of community. At Crenshaw we’re fortunate to have some amazing clients who really care not only about their company and employees, but also care about us! RON STEIN, ACCOUNT EXECUTIVE .

Conference 156

Conference Employee Retail Trends 156

Cision

MAY 26, 2017

TOMS also sets a significant example in the retail and ecommerce space. There’s no time to be wasted in unifying your business, marketing and community with a content management system. Build a community. Your goal in this venture should be to build a strong community centered around the greater good of your business.

Blogging 150

Blogging Community Retail Consumer 150

5W PR

JUNE 15, 2020

For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important. This could mean content showing community involvement, investment in causes important to the target audience, or a full-on positive brand reputation campaign.

Crisis 113

Crisis Digital PR Retail Reputation 113

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 105

Mobile Community System Social Media 105

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. The two started working on new projects together and one year later in 1999 formed Carson Stoga Communications. That’s part of the reason I ended up in the Solo PR group.”.

Meeting 94

Meeting Retail Groups Hotels 94

Landis PR

JUNE 28, 2021

During COVID, we heard a lot about companies recognizing the serious toll the pandemic took on the mental and emotional well-being of employees. Employees were more than just workers; they were people, some like family, going through trauma. Many companies answered the important call to address their employee’s trauma.

Industry 85

Industry Retail Employee Crisis 85

Mindful Marketing

NOVEMBER 20, 2022

We are also thankful for the communities we serve. I am thankful for the grit and determination of our business leaders to keep our region strong and work together to positively impact our businesses and communities.” Great technology doesn’t matter much without great employees who are highly skilled in its use.

Nonprofit 85

Nonprofit Banking Retail Insurance 85

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. I think the difference comes from the clients themselves and how established they are in that market.

Local 120

Local Retail Newspapers Sports 120

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” A lack of inclusion can sometimes be seen in employee surveys. One survey conducted by the E3 Taskforce, a group made up of U.S.-

Agency 100

Agency How To Survey Employee 100

NewsWhip

OCTOBER 24, 2023

But in September it was Shaq’s relationship with big retailers that brought the headlines, both in earned and social media. It’s a feel-good, human-interest story that highlights generosity of the type we’ve seen be successful before that shows how celebrities can make a positive impact on their communities.

Reddit 78

Reddit Brand Branding Film 78

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Shift Communications

JULY 29, 2020

Have you widened the aperture on the communities you serve and the impact you have on your team and the world? In many instances, leaders have embraced the change and taken queues from their employees, their customers and society at large. Brick and mortar retailers have transformed overnight into omnichannel power houses.

How To 78

How To Retail Employee Community 78

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. How and where can your consumer touch your brand? – and 14.9%

Travel 87

Travel Case Study Creativity Advertising 87

PR for Anyone

DECEMBER 5, 2023

Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products. She emphasizes the eco-friendly, scent-free, and travel-friendly aspects of their products, aiming to offer convenience through various layers of services, retail, and innovative solutions.

Industry 130

Industry Travel Education Employee 130

NewsWhip

OCTOBER 11, 2023

Popular retailer Target found themselves in trouble this year after a seemingly innocent Pride Collection drop. The company’s stock tanked and Target’s reputation followed within the conservative community, but the company stayed true to their beliefs , doubling down on their commitment to supporting the LGBTQ+ community.

Reputation 78

Reputation Retail Nonprofit Viral 78

Mindful Marketing

MARCH 21, 2020

” The retailers’ swift actions and accusation of price gouging left Colvin sitting on over 17,000 bottles of sanitizer he couldn’t sell, even as people around the world were desperate to get their hands on the products and the product on their hands.

Viral 75

Viral Marketing Retail Transportation 75

MaccaPR

FEBRUARY 19, 2018

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities.

Instagram 98

Instagram Crisis Local Privacy 98

Waxing UnLyrical

MAY 8, 2013

Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. And it was an attitude I saw in many of the employees I encountered that day; most of them projected an air of enviable ennui. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Technology 100

Technology Customer Service Retail Software 100

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Customer service, chain retail storefronts, human resources, there are many rich opportunities to be more visible to those who might buy that product.

Publicity 100

Publicity Trade Shows Google Twitter 100

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. And, although a retailer rather than a travel company created the " Airport Love " TV spot, today’s discussion can’t ignore it.

Travel 89

Travel Airlines Hotels Marketing 89

NewsWhip

MAY 12, 2023

Brands are no strangers to backlash from the public — there are whole teams that manage communities on social media, and who are trained to respond to crises. April was a month of controversy for some brands, and it came thanks to some conservative backlash to influencer partnerships. Let’s look at what other brands stood out in April.

Brand 78

Brand Branding Instagram Airlines 78

Communications Conversations

OCTOBER 16, 2017

When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. Isolation is death, and being active in Minnesota PRSA is one way to help nurture a warm community of PR pros.

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

JULY 14, 2015

There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . Focus on building a community. Focus on delivering small victories to your community every day.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 To me, that says they weren’t listening on TikTok.”

Social Media 62

Social Media Trends Viral Marketing 62

Cision

OCTOBER 16, 2017

So, what I tell a lot of communicators that I talked with in the market is just ask them what’s important rather than try to sell them on a set of metrics before you even kind of got that initial buy-in. As an example. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?”

Media 202

Media Storytelling Technology Data 202

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The company faced backlash when singer, SZA blasted on social media about her experience at a Sephora store in Calabasas, California where she was followed by security after an employee accused her of shoplifting.

Fashion 75

Fashion Telecommunications Crisis Training 75

Newsfile

MAY 11, 2023

Examples: The Walt Disney Company Reinforces Its Commitment to Use Its Broad Global Reach and Unique Platforms to Promote Social Responsibility City of Fort Worth partners with Cisco to promote digital inclusion in underserved neighborhoods New Benevity Report Finds DEI Initiatives Remain Top Priority for Employees 5.

Writing 52

Writing Energy Training Education 52

prTini

MAY 25, 2016

Recently, a member of the Geben team had an interaction on behalf of a client—a Fortune 100 retail brand—that got me thinking about the art of conversation. The concept of storytelling offers communicators seemingly endless creative possibilities for sharing a brand’s history, strategy, and vision. They are complementary.

Storytelling 37

Storytelling Community Retail YouTube 37

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. Southwest Airlines employees celebrate passenger’s 104th birthday. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. 3 Nordstrom, Inc. 2021, September 8). Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Mindful Marketing

NOVEMBER 16, 2018

For instance, the store features a more open layout and low-glare surfaces in order to facilitate visual communication. Store employees, 20-25 of whom are themselves deaf or hard of hearing, are fluent in American Sign Language (ASL). Located at 6th and H Street in Washington, D.C. , ” Subscribe to Mindful Matters blog.

Education 50

Education Retail Sports Groups 50

Mindful Marketing

JUNE 4, 2022

In its ongoing search for profitable new products, the world’s largest retailer recently cooked up a novel plan—tap into Black Americans’ and others’ celebrations of Juneteenth , the federal holiday commemorating the end of slavery in the United States. retail stores, even modest margins would have added up quickly.

Film 65

Film Retail Comparison Nonprofit 65

Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. She’s motivated by working on projects that can make a difference for their community and audiences. “Day to day I work closely with the Senior Leadership Team and Directors on a range of projects.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 81

Marketing Data Wireless Industry 81