Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement.

Employee 117

Employee Company Marketing Case Study 117

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 120

Case Study Study Company B2B 120

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 137

Study Media Relations Media Measurement 137

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Like other recent studies , it also found that sales cycles are getting longer. Support us with expertise.”

B2B 157

B2B Software Ethics Leadership 157

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies.

Branding 284

Branding Brand Small Business Retail 284

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 193

Employee Policies Agency Study 193

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 110

Local Community Ethics Education 110

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Highlight new business locations or employee hires.

B2B 100

B2B Facebook Community How To 100

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. How can communications professionals show leadership to help counter this epidemic of incivility?

Employee 156

Employee Crisis Reputation Creativity 156

PRSay

MAY 25, 2021

And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. That can include advocating for leaders to mandate DE&I training for all employees and incorporating people of diverse backgrounds into all projects and practices. These practices also help the public believe and trust our messages.

Training 193

Training Policies Study Community 193

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Deirdre Breakenridge

AUGUST 26, 2014

There are multinational global firms with thousands of employees and seemingly countless clients, as well as small agencies with just a handful of team members, and many sizes in between, not to mention choosing between the big city and small towns. If not, then a generalist approach is a good way to go.”. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

PRSay

JANUARY 19, 2021

People “reject talking heads who they deem not credible,” the study says. People who rely mostly on social media are more hesitant to receive the vaccine, the study finds. To rebuild trust, businesses must provide reliable information to their employees and, by extension, to their communities, Edelman says.

Government 158

Government Report Survey Media 158

Flack's Revenge

AUGUST 6, 2019

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” Frank Strong mentioned the importance of employee concerns.

Corporate 198

Corporate Branding Brand Agriculture 198

NewsWhip

JUNE 2, 2020

CASE STUDY. 1,000+ employees. We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —.

Case Study 78

Case Study Study Radio Analytics 78

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. The very nature of animal abuse/neglect is emotional.

Case Study 99

Case Study Study Guidelines Internal 99

PRSay

DECEMBER 3, 2024

Is your point that your employees give back to the community? Don’t have a case study yet? When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a point, find a story.” Is your point that you help your clients solve big business problems?

Case Study 148

Case Study Interviews Newspapers Employee 148

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Side benefit: Building community by highlighting your customers’ best stuff. Love the way they tell employee stories here (see Kevin White at left here).

Case Study 166

Case Study Strategy Study Hotels 166

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. Even if you perceive your work to be completely unrelated to your undergraduate course of study, there are always ways to make strategic connections, particularly to the field of communications. A Guest Post By Sarah D. Take on work that builds marketable skills.

Communications 171

Communications Nonprofit Training Study 171

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Lately, there has been a shift within the investor community to evaluate organizations on their Environmental, Social and Governance (ESG) initiatives.

Travel 146

Travel Community Employee Government 146

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

International 139

International Internal Communications Strategy 139

Melissa Agnes

AUGUST 13, 2014

Next, e-mail the link to all of your employees. Secondly, imagine if KitchenAid refused to communicate on social media immediately after their employee’s rogue tweet left them vulnerable to a defamation lawsuit. Working With Your Community in a Crisis: How Officials of The Boston Marathon Bombing Did It Right.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Cision

JUNE 23, 2016

and in local communities. According to a recent Pew Research Center study , across three disparate metro areas in the U.S., How has the public affairs industry changed over the years? What are organizations doing differently? What has stayed the same? The two most dramatic changes are the 24/7 news cycle and technology growth.

Public Affairs 227

Public Affairs Local Education Policies 227

PRSay

DECEMBER 10, 2020

Twenty years ago, I was packing for England to begin a study abroad semester in Nottingham. In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. Do your employees need to be trusted and empowered, granted resources or nudged toward excellence?

Communications 158

Communications Nonprofit Employee Film 158

PRSay

NOVEMBER 21, 2017

The next year, I became a reporter at a community newspaper where I stayed for five years. I was still investigating when a school PR job opened up in my community. I hadn’t been looking for it, but when my mom (a school employee) sent me the job description, I realized it described ME.

Study 112

Study Newspapers Journalism Community 112

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. This is because candidates and current employees have become more intentional about what they are looking for in terms of flexibility, culture, mission and the work itself. Employee Wellbeing First.

Branding 135

Branding Brand Employee Case Study 135

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Build a community. Recognize employees. As noted in last week’s post , employees can be powerful brand advocates if encouraged to create and share social content within a sensible framework.

B2B 170

B2B Social Media Media Education 170

PRSay

MAY 15, 2024

Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.” In January 2024, the same study found that more than 830 jobs were lost in media, and the company projects up to 10,000 journalism and media jobs may be lost in 2024.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

PR 20/20

SEPTEMBER 29, 2020

Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees and 19% of subscribers work at companies with 10,000+ employees.

Case Study 92

Case Study Study Branding Brand 92

Sword and the Script

JUNE 9, 2015

The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies. The Secret to Scale is Employees. The secret to scale is employees. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Stephen Waddington

OCTOBER 10, 2020

A research study aims to educate and inspire business leaders to do more to solve the twin societal issues of poor conversation and growing polarisation. However business has a unique opportunity to help promote civil discourse for their employees and the communities that they support. It is an important piece of work.

Case Study 139

Case Study Airlines Survey Study 139

PRSay

NOVEMBER 10, 2023

A 1993 study he presented to the Defense Information School on ethics in military public affairs is also credited for putting professional ethics standards on the decision-making table in that segment of the PR profession. After selling his firm in 2005, Epley and his wife, Dorcas Starnes Epley, retired to Columbus, N.C.,

Ethics 167

Ethics Public Affairs Travel Nonprofit 167

Stern + Associates

MAY 17, 2023

In the study, men reported receiving 11% more promotions, bonuses, and other incentives for providing social support to colleagues than women, even though women reported giving support more frequently. Every employee deserves a high return for investing in their workforce community, regardless of their demographic characteristics.”

Employee 106

Employee Groups Community Strategy 106

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131