5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. However, with a structured approach focused on transparency, communication, and meaningful change, businesses can recover and even emerge stronger.

Crisis 78

Crisis Branding Brand Case Study 78

Presspage

DECEMBER 26, 2017

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. Online communities and learning were unleashed to the masses.

Community 115

Community Software Education Web 115

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 162

Study Media Relations Media B2B 162

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 370

Training Media Training Crisis Communications Reputation 370

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Facebook: Improving Employee Communications?

Employee 107

Employee Facebook Communications Travel 107

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Branding 104

Branding Brand Employee Case Study 104

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And so I think the SEO community and the SEO world are now having to deal with a form of that. I think that’s necessary for our community to survive and thrive, but there’s just a lot bigger meaning to it.

SEO 62

SEO Study Branding Brand 62

5W PR

APRIL 5, 2025

Timely Response Speed matters in crisis communication. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 102

Community Communications Case Study Customer Service 102

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement.

Employee 118

Employee Company Marketing Case Study 118

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 193

Employee Policies Agency Study 193

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Highlight new business locations or employee hires.

B2B 100

B2B Facebook Community How To 100

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. How can communications professionals show leadership to help counter this epidemic of incivility?

Employee 156

Employee Crisis Reputation Creativity 156

PRSay

MAY 25, 2021

And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. That can include advocating for leaders to mandate DE&I training for all employees and incorporating people of diverse backgrounds into all projects and practices. These practices also help the public believe and trust our messages.

Training 193

Training Policies Study Community 193

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Deirdre Breakenridge

AUGUST 26, 2014

There are multinational global firms with thousands of employees and seemingly countless clients, as well as small agencies with just a handful of team members, and many sizes in between, not to mention choosing between the big city and small towns. If not, then a generalist approach is a good way to go.”. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

Flack's Revenge

AUGUST 6, 2019

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” Frank Strong mentioned the importance of employee concerns.

Corporate 198

Corporate Branding Brand Agriculture 198

PRSay

JANUARY 19, 2021

People “reject talking heads who they deem not credible,” the study says. People who rely mostly on social media are more hesitant to receive the vaccine, the study finds. To rebuild trust, businesses must provide reliable information to their employees and, by extension, to their communities, Edelman says.

Government 158

Government Report Survey Media 158

NewsWhip

JUNE 2, 2020

CASE STUDY. 1,000+ employees. We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —.

Case Study 78

Case Study Study Radio Analytics 78

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. The very nature of animal abuse/neglect is emotional.

Case Study 99

Case Study Study Guidelines Internal 99

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Side benefit: Building community by highlighting your customers’ best stuff. Love the way they tell employee stories here (see Kevin White at left here).

Case Study 166

Case Study Strategy Study Hotels 166

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. Even if you perceive your work to be completely unrelated to your undergraduate course of study, there are always ways to make strategic connections, particularly to the field of communications. A Guest Post By Sarah D. Take on work that builds marketable skills.

Communications 171

Communications Nonprofit Training Study 171

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Lately, there has been a shift within the investor community to evaluate organizations on their Environmental, Social and Governance (ESG) initiatives.

Travel 146

Travel Community Employee Government 146

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

International 139

International Internal Communications Strategy 139

Cision

JUNE 23, 2016

and in local communities. According to a recent Pew Research Center study , across three disparate metro areas in the U.S., How has the public affairs industry changed over the years? What are organizations doing differently? What has stayed the same? The two most dramatic changes are the 24/7 news cycle and technology growth.

Public Affairs 227

Public Affairs Local Education Policies 227

Stern + Associates

MAY 17, 2023

In the study, men reported receiving 11% more promotions, bonuses, and other incentives for providing social support to colleagues than women, even though women reported giving support more frequently. Every employee deserves a high return for investing in their workforce community, regardless of their demographic characteristics.”

Employee 118

Employee Groups Community Survey 118

PRSay

NOVEMBER 21, 2017

The next year, I became a reporter at a community newspaper where I stayed for five years. I was still investigating when a school PR job opened up in my community. I hadn’t been looking for it, but when my mom (a school employee) sent me the job description, I realized it described ME.

Newspapers 112

Newspapers Study Journalism Community 112

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Build a community. Recognize employees. As noted in last week’s post , employees can be powerful brand advocates if encouraged to create and share social content within a sensible framework.

B2B 170

B2B Social Media Media Education 170

PRSay

MAY 15, 2024

Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.” In January 2024, the same study found that more than 830 jobs were lost in media, and the company projects up to 10,000 journalism and media jobs may be lost in 2024.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Stephen Waddington

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Internal International 129

PR 20/20

SEPTEMBER 29, 2020

Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees and 19% of subscribers work at companies with 10,000+ employees.

Case Study 92

Case Study Study Branding Brand 92

Sword and the Script

JUNE 9, 2015

The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies. The Secret to Scale is Employees. The secret to scale is employees. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”.

Creativity 80

Creativity Study Survey Advertising 80

Stephen Waddington

OCTOBER 10, 2020

A research study aims to educate and inspire business leaders to do more to solve the twin societal issues of poor conversation and growing polarisation. However business has a unique opportunity to help promote civil discourse for their employees and the communities that they support. It is an important piece of work.

Case Study 139

Case Study Airlines Survey Study 139