Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do&# social media for a company are thinking that they want to go into community management.

Community 81

Community Social Media Facebook Twitter 81

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 102

Community Communications Case Study Customer Service 102

Cision

DECEMBER 4, 2017

GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. So, the GitLab staff decided to rope in the professional community for help. Communicate With Internal Stakeholders. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. Elevator Pitch or Twitter Pitch? No longer a matter of choice.

Pitching 97

Pitching Twitter Social Media Agency 97

5W PR

APRIL 5, 2025

Timely Response Speed matters in crisis communication. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. The same expectation applies during crises, where rapid response can help control the narrative and demonstrate organizational readiness.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

JANUARY 22, 2025

Their approach turned potentially frustrated customers into advocates who appreciated their honest communication style. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. True enough.

Reputation 221

Reputation How To SEO Guidelines 221

Deirdre Breakenridge

DECEMBER 13, 2017

In the spirit of connecting students, teachers and pros and with a goal to enhance professional development, #PRStudChat invites its community members to join a Twitter chat on December 21st at 12:00 p.m. Companies employ employee advocacy programs. Our special guest, co-hosting and leading the discussion is Kevin Anselmo.

How To 177

How To Education Twitter Community 177

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Highlight new business locations or employee hires.

B2B 100

B2B Facebook Community How To 100

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Employee Financial 78

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Target found itself in a somewhat similar situation when anti-LGBTQ customers criticized its Pride Month displays, in some cases trashing store merchandise and harassing employees. Even the smartest PR won’t prevent a backlash or a boycott.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. which is one of many companies giving employees time off to vote. This year’s theme is “Transforming the Landscape.”

Communications 202

Communications Nonprofit Employee Local 202

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 183

How To Employee Survey Exercises 183

Shift Communications

APRIL 13, 2022

Here, we review Twitter and LinkedIn marketing strategy. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. And definitely re-share employee, customer, or advocate posts, as LinkedIn’s algorithm heavily favors individual posts. Twitter Trends & Changes.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. Keep your eyes peeled.

Crisis 220

Crisis Crisis Communications Exercises Crisis Management 220

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

PRSay

JULY 14, 2020

Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. In 2020, the general public wants to know where organizations stand on these important matters just like employees do. Art credit: lilly ma.

System 158

System Community Social Media Employee 158

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. But Google rewards fresh, relevant content, so it pays to invest time in blogging, social updates, and comments on professional community sites. . Understand SEO basics. just ask Justine Sacco.

Reputation 185

Reputation SEO Web Community 185

Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

Employee 74

Employee Brand Branding LinkedIn 74

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community.

Analysis 173

Analysis Tools SMB Software 173

Waxing UnLyrical

APRIL 5, 2018

To encourage social responsibility, create a culture of giving back to the larger community. This creates a reciprocal, positive outlook of your company and your employees. Create an employee advocacy cohort. When employees do volunteer, highlight them and your company’s dedication to being good neighbors.

Nonprofit 61

Nonprofit Community Employee Energy 61

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Twitter is a great platform to find and connect with gatekeepers. Do you have a great community building strategy?

Strategy 108

Strategy Twitter Pitching Community 108

Shift Communications

OCTOBER 3, 2016

We were recently asked via Twitter: In recent months, many national tragedies have occurred. If an incident occurs in our hometown, obviously be sure our employees, loved ones, etc. Once we’ve established there’s no threat or harm to our immediate community, we can consider more mundane issues. If so, what is appropriate?

Guidelines 158

Guidelines Social Media Media Crisis Communications 158

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. Patagonia’s support of employee activism creates an incredible opportunity for professional development. Sarah Huckins is a Program Associate at the US Water Alliance and a Master’s candidate at American University’s School of Communication. A Guest Post By Sarah D.

Communications 171

Communications Nonprofit Training Study 171

PRSay

SEPTEMBER 10, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients. It isn’t so straightforward these days.

Ethics 137

Ethics Policies Guidelines Employee 137

PRSay

AUGUST 3, 2020

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. Find him being his most authentic self on Twitter: @abrothanamedCed. Brown, APR, is a digital strategist with an interest in the intersection of racial justice activism and public relations.

Transportation 185

Transportation Banking Journalism System 185

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. Build a community. Recognize employees. It pays to engage them over the long term, and where it makes sense, form business relationships for customer education.

B2B 170

B2B Social Media Media Education 170

Stephen Waddington

JULY 15, 2020

Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Learning and development opportunities were cited as the main benefit to being part of a community. This will have a knock-on impact on salaries and likely see further reductions.

Survey 159

Survey Policies Community Crisis 159

Sword and the Script

JUNE 6, 2023

Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post. The article reports that “the layoffs caught the internet’s attention when former employee Chris Callahan took his frustrations to LinkedIn this week. Brandwatch renews with Twitter. Top challenges facing PR.

Survey 179

Survey Software B2B Pitching 179

Cision

APRIL 25, 2015

You’ve decided your audience is mostly on podcasts and Twitter, for example. On Twitter, use that same storyline, but craft short, catchy messages to generate interest, with a link to the podcast. On Twitter, use that same storyline, but craft short, catchy messages to generate interest, with a link to the podcast.

Film 120

Film Content Marketing Analytics Twitter 120

Deirdre Breakenridge

DECEMBER 12, 2016

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. But when you switch from an employee mindset to a leader mindset, the possibilities are endless. Corina Manea is the Chief Community Officer for Spin Sucks and founder of NutsPR. Connect with her on Twitter.

Leadership 150

Leadership Social Media Community Interviews 150

Communications Conversations

NOVEMBER 24, 2014

Side benefit: Building community by highlighting your customers’ best stuff. Think about most of the people that follow you on Facebook, Twitter, Instagram and any other social network. Love the way they tell employee stories here (see Kevin White at left here). Don’t: Try to become the next Oreo. Please, God.

Case Study 166

Case Study Strategy Study Hotels 166

Waxing UnLyrical

FEBRUARY 15, 2012

Tomorrow night, from 8-9 pm CT (9-10 pm ET), Arik Hanson and Valerie Simon , who created the #HAPPO hashtag ( Help a PR Pro Out) and chat, are bringing back this terrific Twitter chat to help you out. I’ve always found chats fun, and Arik and Valerie have built a terrific community around HAPPO. How about leadership?

Twitter 99

Twitter Leadership LinkedIn Employee 99

PRSay

JUNE 26, 2016

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113