Remove Community Remove Energy Remove Ethics
article thumbnail

ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

Ethics 178
article thumbnail

Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Sustainability is Shaping the Future of Alcohol Branding

5W PR

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Furthermore, the industry is embracing renewable energy sources to power their operations, reducing their reliance on fossil fuels and lowering greenhouse gas emissions.

article thumbnail

Good News for Leaders, Here’s What #Millennials Like About You

Deirdre Breakenridge

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication.

Ethics 218
article thumbnail

Are Leaders Expected to take a FEEL First Approach to Social Media?

Deirdre Breakenridge

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

article thumbnail

This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy.

Ethics 83
article thumbnail

5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it. 2 Use social listening tools to find and target smaller, engaged communities The most valuable opportunities arent always right in front of you. Think of who your audience already trusts.

Trends 104