Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 99

B2B Facebook Community How To 99

Bianchi Biz Blog

APRIL 25, 2024

You will enjoy unparalleled opportunities for fun and networking with the MOVE community at the MOVEGroove and MOVE AFTERPARY. The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list.

Mobile 87

Mobile Transportation Automotive Policies 87

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Energy and sustainable tech are other fast growing sectors.

Radio 64

Radio Pinterest Television Government 64

PRSay

MAY 3, 2019

It is critical to rededicate our energy, attention and resources to journalists who cover the newsworthy moments in our lives. As PR professionals, we can write about how wonderful a client is and that work can be published and repurposed. But this, at the end of the day, is just promotion and advertising.

Publicity 147

Publicity Newspapers Journalism Energy 147

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.” Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

PRSay

APRIL 19, 2021

When you focus on one keyword at a time, it allows you to put all of your time and energy behind one topic for your owned media. You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. It’s a discussion we have almost daily in the Spin Sucks Community.

Media 198

Media Newspapers Google Energy 198

PR for Anyone

APRIL 24, 2024

And it’s not just about leading a company; it’s about leading in all aspects of life, whether it’s as a parent, a team coach, or a community organizer. Each day presents a new opportunity to provide yourself with the right fuel to sustain your energy and mental clarity.

Exercises 130

Exercises Leadership Education Transportation 130

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. Not so much heed — it’s too late for that — but rather, deal with the implications of achieving last year’s goal as reported here, which was to focus my time and energy on serving primarily a select few long-term clients. 1 business goal for 2023.

Resources 77

Resources Energy Small Business Corporate 77

Bianchi Biz Blog

SEPTEMBER 23, 2024

I appreciate guests who take their experience and put all of their energy, heart, and soul into something they care about in the automotive industry. As a podcast host and producer, it’s my job to try and “bottle” that passion and energy into a digital recording.

Radio 93

Radio Automotive Meeting Interviews 93

Stephen Waddington

APRIL 10, 2020

This isn’t virtual working that people write about on Twitter and LinkedIn. Now I can’t find the energy or willpower. Hyper connectivity is exhausting The isolation of lockdown has seemingly created a need for connection in our networks and communities. We’re both working harder than ever. That needs to change.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

Presspage

OCTOBER 14, 2024

It only makes sense: If a journalist hasn’t worked with you before, they’re far less likely to hear you out and consider writing a story based on your pitch. It may even be worth tailoring your tone of voice depending on the media outlet that is reaching out.

How To 78

How To Media Crisis Pitching 78

Deirdre Breakenridge

FEBRUARY 1, 2018

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. Write them down. If it helps, write down each win you achieved at the end of the week. It will give you the energy to continue. Corina Manea is the Chief Community Officer for Spin Sucks and founder of NutsPR.

How To 164

How To Energy Community Writing 164

PRSay

JANUARY 24, 2022

While I can’t disclose the specific brands, agencies, nonprofits and educational institutions that we judged, I can say that passion and energy went into campaigns supporting timely causes. For example, we saw ambitious efforts to improve voter turnout and provide information to diverse communities about COVID-19 and the 2020 census.

Nonprofit 95

Nonprofit Film Energy Analysis 95

PRSay

SEPTEMBER 20, 2019

By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.”

International 138

International Internal Communications Strategy 138

Waxing UnLyrical

JUNE 9, 2017

And when one tends to need a life preserver to make it through one’s inbox, an autoresponder that makes you grin sometimes gives you the energy to keep going. (OK, I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing.

How To 101

How To Banking Energy Writing 101

The Hoffman Agency

APRIL 26, 2024

After tilts in content writing, branding and marketing, I was thrilled when Hoffman invited me into the London office as a Spring intern. Hoffman’s community of like-minded PR whizzes and tech enthusiasts are there for me to lean on as I learn the ropes — and not just those I share the London office with. So that’s my plan.

Agency 36

Agency Internal International Energy 36

Landis PR

JUNE 13, 2022

There are a LOT of reporters writing about the environment and climate change from a LOT of beats. Also, don’t forget the wealth of freelancers who write about these issues, as well as the hyperlocal publications that Meltwater and Cision don’t pick up. In a prior post , I focused on some of the basics of environmental PR.

Real Estate 52

Real Estate Energy Resources Travel 52

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. From local community events to global campaigns, we should use our communication skills to benefit not only our business, but also to improve the human condition. How does your news affect them?

Pitching 0

Pitching Energy Media Relations Social Media 0

PRSay

DECEMBER 27, 2018

It involves: Writing an eight-page narrative with 20 different case-study-like examples, including measurable outcomes, from throughout your career. GoodFellows do not write your application for you nor can they guarantee success, but they can help you get to the heart of the application. Write succinctly.

Case Study 73

Case Study Writing Energy Resources 73

Rock the Status Quo

NOVEMBER 25, 2015

If it’s worth taking five minutes to write up a fast pitch, it’s worth adding another few minutes of basic due diligence. Not only is this man NOT a part of my community, so he expects to submit a blog post opportunity without having brought any value to my community, he doesn’t even take time to get my name right.

Pitching 100

Pitching Guidelines Community Blogging 100

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Flatiron Communications

JANUARY 30, 2023

Instant, Uncanny, but Still Lacking for PR Pros Over the weekend, I read a piece in the WashPost on how the high cost of EVs is a deterrent to the green energy transition, even with the $7500 federal tax credit. However, their high cost is a significant barrier for many, particularly low-income households and communities of color.

Financial 36

Financial Government Community Energy 36

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan was active in PRSA at the time and took the initiative to create a blog – no one really knew what one was – that would inform, engage and connect our PR community.

Blogging 78

Blogging Agency Community Local 78

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. It’s to grow communities where they live.” In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Waxing UnLyrical

JANUARY 24, 2019

I then decided to write a book, Becoming Ginger Rogers…How Ballroom Dancing Made Me a Happier Woman, Better Partner and Smarter CEO , to share how I was able to bring joy back into my life. Living my purpose also led me to write two best-selling books, Beat the Curve and Performance360 , focused on life and organizational purpose.

Agency 92

Agency Banking Energy Community 92

Karen Freberg

DECEMBER 11, 2017

How would you categorize your voice and presence in the community? Think about where you stand, what you are strong in, and where you need to go to invest more time and energy to improve in the areas that may not be strong. What actions have you been able to spark in your community? Note where you stand compared to others.

Education 41

Education Energy Community Branding 41

PRSay

NOVEMBER 19, 2016

Working with the media, writing and pitching articles, promoting businesses, conducting research and planning — these were all things that I truly enjoyed. This one thing has propelled me to really go for it in other parts of my life as well — joining Toastmasters, snow skiing and kayaking — I have a renewed energy because of the APR.

Energy 60

Energy Employee Mobile Technology 60

Waxing UnLyrical

JULY 29, 2013

Focusing Your Energy in Business. How to Find Your Blogging Mojo – Experiment with Different Voices and Styles of Writing. Why: Sté Kerwer offers some tips on effectively focusing your writing to improve your blogging skills. Why: Do you love to write, but just can’t seem to get focused? Going On Vacation?

Energy 78

Energy Resources Writing LinkedIn 78

Cision

APRIL 26, 2016

What drew you to the field of public relations and communication? I think what’s truly transformational is realizing the full potential and possibilities that our communications networks have on connected devices or the Internet of Things (IoT). Be eager, humble, hardworking and accepting of constructive criticism. Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Through its Spring conference, additional events and community resources, it has connected senior public relations counselors for more than 50 years. Who doesn’t want that?

Conference 58

Conference Content Marketing Community Education 58

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. Before you submit a press release to the wrong person, it helps to know where to focus your time and energy. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. Get started with these easy tips today.

How To 89

How To Pitching Writing Social Media 89

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. Google “Microsoft Nazi robot.”

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022. That's not likely to happen.

Education 107

Education Course Nonprofit Resources 107

Waxing UnLyrical

AUGUST 8, 2014

What happens at these conferences is usually this: the energy is overwhelming… at least for me. I always mean to write a post (or several) about what I learned, but once a few days slip by, the posts usually slip by too. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Conference 100

Conference Energy Meeting Twitter 100

Karen Freberg

MAY 17, 2018

I had a chance to write the script (which I have done for other projects I have worked on over the years), and then be able to record it via video. By the end of my time in the studio – my energy was super high from the experience! What was it like to record a lesson? It was fantastic! Thank goodness for retakes!

Social Media 48

Social Media Media Education Energy 48

Cision

DECEMBER 16, 2016

When the press secretary role opened up in the office, I made a case that as a constituent and someone who had spent the last year writing in the Senator’s voice and getting to know his policy positions, I was equally qualified to applicants with actual experience serving as a press secretary.

Policies 120

Policies Ethics Journalism Leadership 120